Isezakicho is a district in Yokohama. For the city in Gunma Prefecture, see Isesaki, Gunma.
Entrance to Isezakichō from Bashamichi Street
Isezakichō(伊勢佐木町?) is a district of Naka Ward in Yokohama, Japan, consisting mainly of the Isezakichō Shopping Street(伊勢佐木町商店街,Isezakichō shōtengai?). The shopping street is 1.2 km long, running from Isezakicho 1-chōme(-１丁目,-icchōme?) in the northeast, to Isezakicho 7-chōme(-７丁目,-nanachōme?) in the southwest.
Isezaki Mall is a special designation given to the 1-chōme(１丁目,icchōme?) and 2-chōme(２丁目,nichōme?) portions only, which is a car-free zone. The largest shops and businesses are in the Isezaki Mall area in the northeast end, closer to Kannai Station. As you walk along the Isezakicho Shopping Street towards 7-chōme in the southwest end, the shops become gradually smaller and the pedestrian traffic tapers off. On the other end, walking past the northeast end of Isezakicho, across towards Kannai Station, the street continues into the Bashamichi Street.
Until the 1960s, Isezakicho was the only large shopping area in Yokohama catering to local residents. But that was before Motomachi and the Yokohama Station area became more popular. Motomachi had previously catered mainly to foreign residents, while the Yokohama Station developed into a large shopping area only in the 1970s. Today, Isezakicho continues to be one of the major shopping areas of Yokohama.