Isobar (company)

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Isobar
Type Part of Dentsu Aegis Media.
Founded 2004
Area served Worldwide
Key people Mark Cranmer, Chairman
Jean Lin, Global CEO
Pedro Cabral, Brazil CEO
Geoff Cubitt, USA CEO
Jeff Maling, USA CEO
Hester Bloch, Global CMO
Services Strategy
Creative
Technology
Web development
Mobile
Social
Measurement
Employees 3000+
Website http://www.isobar.com/

Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and its parent company Dentsu. It is the sister agency to Posterscope, iProspect, Carat UK and Vizeum.[1]

History[edit]

  • 2004: Official global launch of agency under the Isobar brand under leadership of Nigel Morris[2]
  • 2005: Isobar launches in USA,[3] Sweden[4] and Hungary[5]
  • 2005: Leading UK creative agency Glue London joins Isobar[6]
  • 2006: Isobar gains further strength in Nordics[7]
  • 2007: Isobar expands into Latin America,[8] South Africa,[9] Korea,[10] Hong Kong,[11] Russia[12] and Canada[13]
  • 2007: Isobar recognised as world’s largest digital network[14] Interactive Agency report (published February 2007)[15]
  • 2008: Isobar expands APAC footprint into Malaysia[16]
  • 2009: Mark Cranmer appointed as chief executive officer[17]
  • 2010: New structure and global leadership team announced[18]
  • 2010: Jean Lin appointed CEO of Isobar Asia Pacific[19]
  • 2011: Isobar opens third office in India and expands into Middle East and Indonesia[20]
  • 2012: Visual Jazz Isobar in Australia joins Isobar[21]
  • 2012: US digital agency Roundarch joins Isobar[22]
  • 2012: Further expansion in China through acquisition of eLink Advertising[23]
  • 2013: Isobar named Digital Agency Network of the Year 2012 by Campaign Asia-Pacific for the second consecutive year[24]
  • 2013: Boston presence expands to accommodate growth and strengthen MIT Media Lab Sponsorship[25]
  • 2013: Isobar expands its international footprint to Turkey [26]
  • 2013: Trio in China joins Isobar [27]
  • 2013: Isobar extends its reach in Russia with the acquisition of Traffic [28]

References[edit]

  1. ^ "Dentsu Completes Aegis Acquisition". Adweek. 
  2. ^ "Aegis Media launches international digital network". Marketing Week. 
  3. ^ "Isobar Acquires Molecular for $31.5M". 
  4. ^ "Aegis Isobar adds another agency". 
  5. ^ "Aegis marketing is Hungary for Kirowski buyout deal". 
  6. ^ Milmo, Dan (12 August 2005). "Aegis buys Glue London for £14m". The Guardian. 
  7. ^ "Digital expansion drives profits growth at Aegis". 
  8. ^ "Aegis Acquires Brazil's AgenciaClick for $31MM". 
  9. ^ "Aegis Triggers Deal, Acquires Another Digital Shop". 
  10. ^ "Aegis Continues Isobar Roll-Up, Acquires Ion". 
  11. ^ "Aegis Continues Isobar Roll-Up, Acquires Ion". 
  12. ^ "Aegis acquires Russian digital agency AdWatch". 
  13. ^ "Aegis acquires Canadian digital agency Mindblossom". 
  14. ^ "Media Agencies Benchmark". RECMA. Retrieved 2012-10-09. 
  15. ^ Goetzl, David (4 October 2012). "MediaPost Publications - Home of MediaDailyNews, MEDIA and OMMA Magazines". Publications.mediapost.com. Retrieved 2012-10-09. 
  16. ^ "Aegis Acquires £0.1 M Digital Agency IF". 
  17. ^ "Mark Cranmer appointed chief executive of Aegis network Isobar". Campaign. 
  18. ^ "Isobar to roll out network rebrand". Campaign. 
  19. ^ "Isobar Asia promotes Lin to CEO". M&M Global. 
  20. ^ "Isobar expands in India with third office in Bangalore". Campaign Asia. 
  21. ^ "Isobar mixes it up with Visual Jazz". Marketing Interactive. 
  22. ^ "Aegis Group Buys Roundarch for $125M". Adweek. 
  23. ^ "Isobar acquires eLink to further China expansion". 
  24. ^ "Agency Network of the Year Winners Announced". Campaign Asia. 
  25. ^ "Roundarch Isobar Relocates and Expands Chicago, New York, and Denver Offices to Accommodate Sustained Growth". Reuters. 13 June 2012. 
  26. ^ "Isobar expands its international footprint to Turkey". M&MGlobal. 
  27. ^ "Aegis Media's Trio joins Isobar to form Trio Isobar". 
  28. ^ "Aegis Media's Isobar extends its reach in Russia with the acquisition of Traffic". 

External links[edit]