iStorez launched in beta on January 30, 2008, and launched publicly on November 12, 2008. It was founded by Anand Jagannathan, CEO of parent company Kriyari, Inc., and founder of three other start-ups including Banyan Systems and Responsys. iStorez is headquartered in Sunnyvale, California.
iStorez allowed users to create a personal mall that reflects their favorite stores and styles, and to track trends and special promotions according to customized interests.
It allowed visitors to shop by theme/category. For example, visitors can search for fashion trends, special occasions, holidays etc., or sort their search by price, size, personality or fabric texture.
iStorez widgets for facebook, MySpace and other social networks allowed users to share information on fashion trends and shopping deals.