Isuzu Astra Motor Indonesia

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PT., Isuzu Astra Motor Indonesia
Founded May 3, 1974:
PT., Pantja Motor
April 2008:
PT., Isuzu Astra Motor Indonesia
Headquarters Jakarta, Indonesia
Key people Prijono Sugiarto (President)
Johannus Nangoi (Representative Director)
Production output automobiles, trucks
Website www.isuzu-astra.com

Isuzu Astra Motor Indonesia (IAMI) is a joint venture automobile and commercial vehicle manufacturer with headquarters in Jakarta, Indonesia. The company was founded in April 2008 and is the successor of the previous Isuzu manufacturer, Pantja Engine, founded in May 1974. The new company is jointly owned by Isuzu and the holding company Astra International, each holding a 44.94% share in the company, with the remaining stake of 10.12% belonging to the Indonesian Product Exhibition. Under the leadership of President Prijono Sugiarto, the company manufacturers up to 75,000 units a year. The majority of the products are for export to the markets of Thailand, the Philippines and China.

After nearly two years of construction, the new plant was opened in the summer of 1976. Isuzu Gemini and Isuzu Florian were present as the entry-level models. The only prestige of the model, however, was imported from Australia as a CKD kit, the Isuzu Statesman De Ville. In the commercial vehicle sector, it ranked the brand new model of Isuzu Elf and the Isuzu Forward, here ever since sold as the Isuzu Borneo. The first SUV was manufactured in 1980, Isuzu P'up, a sister model of the Japanese Isuzu Faster. The model soon became very popular and was especially successful as an export.

The Isuzu Trooper, which since 1988 in Indonesia has been built. On the local market, the Isuzu Panther was a serious competitor for the Toyota Kijang. As an export model for the People's Republic of China, it had the name Isuzu Leopard. On the Thai market, the Isuzu Cameo and Isuzu Spark were built. These rolled off the assembly line in Indonesia. The second generation Spark was based on the Isuzu Rodeo, sold under the name Isuzu Rodeo 4WD model. They also marketed the Isuzu TF. In the commercial vehicle sector in 1997, then the Isuzu C Series was included. This is the only heavy-duty truck model of Isuzu's in the Indonesian market.

In 1999 started the engine Pantja, and their cooperation with the vehicle tuner Otomotif Berita Indonesia, where the production of body parts and assemblies for the then called Berita-Isuzu Elf took over. From 2002 Isuzu then delivered chassis, engine, transmission and the interior of the Panthers to the company. As they arrived at the factory, the kits were built with body parts of the Hummer H2 provided. Technically, there is thus no match for the American version of the model of AM General. However, the 2007 model had the Isuzu Bison soft, which is available both as a flatbed as well as minibus. The Bison is currently the most successful model Isuzu's in Indonesia.

Since its founding in April 2008, the Isuzu Astra Motor Indonesia company dissolved their venture with Berita. The Berita-Isuzu Elf is still very much in demand. The 2011 facelift to replace the current version and any later be available for other works also via CKD and SKD kits. Only since 2009, there are in Indonesia the world's most popular PickUp Isuzu D-Max. At the same time ran the installation of sport utility vehicles Isuzu MU-7. The latter has since been removed from production. Rumors of the press were in late 2009 suggests incorrectly that the MU-7 was intended to replace the already obsolete Panther.

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