It's-It Ice Cream

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The It's-It Ice Cream company headquarters in Burlingame, California

It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It ice cream sandwich, which is a scoop of vanilla ice cream sandwiched between two oatmeal cookies and dipped in dark chocolate.

The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.

For nearly forty five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.

In 1974, the Shamieh brothers, A.L. McDow & Isa Zaru bought the It's-It name, operating from its current production facility in Burlingame in 1976.[1] It's-It flavors now include chocolate, mint and cappucino in addition to the original vanilla.[2] The company has also added other ice cream products, including the "Super Sundae," the "Big Daddy", the "Super Cone" and the "Chips It".[3]


  1. ^ Matt Villano (10 June 2005). "What's What with It's-It". The San Francisco Chronicle. Retrieved 20 March 2010. 
  2. ^ Amanda Gold (31 May 2009). "Bay Area stars freshening up five classic dishes". The San Francisco Chronicle. Retrieved 20 March 2010. 
  3. ^ "It's-It Frequently Asked Questions". 2011. Retrieved 4 October 2011. 

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