It's Hyorish is the third studio album by South Korean singer Lee Hyori, released on July 14, 2008. The album has 13 tracks, including singles "U-Go-Girl" and "Hey Mr. Big". A limited edition featuring an alternative cover was also released. A staggering 60,000 pre-order copies were sold 10 days before the official release. It has since sold over 100,000 copies, and became one of the most successful albums by a South Korean female solo artist in 2008.
The lead single from the album was "U-Go-Girl", which became a runaway hit for Lee, topping various online and offline charts.