It Serve You Right to Suffer (later retitled "It Serves You Right To Suffer" for reissue) is an album by blues singer, songwriter, and guitarist John Lee Hooker, released on the Impulse Records label in early 1966 (catalogue no. 9103). It was part of the short-lived Impulse folk music division, with the slogan adapted from their jazz promotion, "the new wave of folk is on Impulse!"
Signed to Impulse's parent label ABC Records, this is the only album Hooker made for the jazz label. Producer Bob Thiele partnered Hooker with session musicians all possessing jazz pedigree, presenting a unique setting for his music. The released songs are a mix of new compositions and re-working of ones Hooker had previously recorded, and includes a cover of the Barrett Strong 1959 Motown hit "Money (That's What I Want)."