Many restaurants serving international dishes are found in this area including cuisine from India,Pakistan,Turkey, The United States, Canada, Germany, Spain, Italy,England, France and Mexico, foods that are not widely available in Korea. Essentially, it's known as "Western Town"; reminiscent of many Chinatowns in many Western countries. Itaewon is also, along with Insadong and Seoul Tower, one of the most popular areas in Seoul for tourists. Major hotels such as The Grand Hyatt and local landmark The Hamilton Hotel can be found here as well as dozens of shops and services aimed at tourists. High quality leather products in Korea can be found here at reasonable prices (though haggling is expected) as well as various types of traditional Korean souvenirs. Counterfeit goods and clothing are ubiquitous and of varying quality, but some genuine goods which are produced in Korea for the international market as well as some authentic imports can sometimes be found here. Itaewon is also known to have various tailors that peddle their services for making custom-made suits. Aside from the tongue-in-cheek businesses that exist, there is a rich community of business owners, including a pie shop owner from the U.S.A. (Tartine), authentic American burgers, a wine bar, an Austrian delicatessen (with an array of cheeses and meats), a veterinarian/pet groomer with an excellent reputation, a chiropractor from Oregon, doctors and nurses, pharmacists, and grocery shop owners.
There is a portion of Itaewon known as "Hooker Hill" among GIs of different allied nations stationed in South Korea. Although the stereotype of only American servicemen frequenting this area is well-known, men from all other countries, including Middle-Eastern and African, are known to frequent this area as well. Furthermore, because South Korea is not widely socially accepting of homosexuals, there is an underground gay area within this district as well.