Itchy & Scratchy Land

"Itchy & Scratchy Land"
The Simpsons episode
The Simpsons being attacked by the malfunctioning killer Itchy & Scratchy robots.
Episode no.	107
Prod. code	2F01
Orig. airdate	October 2, 1994
Showrunner(s)	David Mirkin
Written by	John Swartzwelder
Directed by	Wes Archer
Chalkboard gag	"I am not the reincarnation of Sammy Davis Jr."
Couch gag	The family is beamed onto the couch the same way the characters are in the original Star Trek series.
DVD commentary	Matt Groening David Mirkin Dan Castellaneta Yeardley Smith Wes Archer
Season 6 September 4, 1994 – May 21, 1995 "Bart of Darkness" "Lisa's Rival" "Another Simpsons Clip Show" "Itchy & Scratchy Land" "Sideshow Bob Roberts" "Treehouse of Horror V" "Bart's Girlfriend" "Lisa on Ice" "Homer Badman" "Grampa vs. Sexual Inadequacy" "Fear of Flying" "Homer the Great" "And Maggie Makes Three" "Bart's Comet" "Homie the Clown" "Bart vs. Australia" "Homer vs. Patty and Selma" "A Star Is Burns" "Lisa's Wedding" "Two Dozen and One Greyhounds" "The PTA Disbands" "'Round Springfield" "The Springfield Connection" "Lemon of Troy" "Who Shot Mr. Burns? (Part One)" List of all The Simpsons episodes
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"Itchy & Scratchy Land" is the fourth episode of The Simpsons' sixth season and first aired on October 2, 1994. Wanting a perfect family vacation, the Simpson family visits Itchy & Scratchy Land. The trip starts out great, but things take a turn for the worse when a horde of Itchy and Scratchy robots go on a murderous rampage. It was written by John Swartzwelder and directed by Wes Archer.

Plot

The front gate of Itchy & Scratchy Land.

Bart and Lisa see a commercial for the amusement park named Itchy & Scratchy Land, and immediately want to visit it. Marge has already booked a family vacation to a bird sanctuary, but after revealing that the theme park has a place for adults, Bart and Lisa win their parents over, on the condition that they will not embarrass Marge as on previous holidays. After a long car journey, they reach Itchy & Scratchy Land parking lot, where they are then flown to the park by helicopter and told by the pilot that nothing can "possibly" (he pronounces it "possi-bligh," then hastily corrects himself) go wrong.

Marge is slightly uneasy with the many references to violence at the park, but has an enjoyable time visiting the various violent attractions, which include a parade filled with Itchy and Scratchy robots. Homer and Marge eventually tire out and spend time away from the kids at the nearby "Parents Island" as Bart and Lisa continue having fun. Bart and Lisa also visit a movie theater, where a documentary about the history of Itchy & Scratchy is being presented, including clips of the old Itchy & Scratchy films "Scratchtasia" and "Pinnitchio". Although going well, the family's vacation is ruined when Bart launches a stink bomb into an actor's Itchy suit and is arrested by park security. When Bart arrives he finds Homer, who is in there for kicking another Itchy character "in the butt." Marge is informed of her son's and husband's transgressions through the park's public address system and is immediately embarrassed.

Meanwhile, Professor Frink, chief of the animatronic robots in the park parades, tells the other staff that (according to the chaos theory) all the Itchy & Scratchy robots will turn on their masters; this happens seconds after he makes the announcement. Bart and Homer are released and just as Marge is chewing them out, all power is cut and a horde of Itchy and Scratchy robots advance on them. The park staff refuse to let them escape on the helicopter with them due to Homer and Bart's misdeeds at the park. Homer frantically throws everything he can at them and discovers that the flash of a camera short circuits the robots' systems. The Simpsons then grab dozens of cameras from a closed gift shop and defeat the entire Itchy & Scratchy army. The family is thanked for saving the park and agree that it was their best vacation ever. Regardless, they decide to never to speak of the trip again.

Production

"Itchy & Scratchy Land", written by the entire writing team but credited to John Swartzwelder, was a very difficult episode to produce. It involved creating an entirely new environment, which meant large amount of writing and all new sets. At the time that the episode was produced, new, more stringent censorship laws had been put in place. As a result, the Fox network tried to stop the writers from including Itchy & Scratchy cartoons in episodes. In response, the writers created this episode, which they decided would be as violent as possible. The network threatened that if the episode was produced, they would cut the Itchy & Scratchy parts out themselves, but relented when showrunner David Mirkin threatened to tell the media. The writers nevertheless promised to try not to overdo the violence and in some scenes the violence was cut.

Although the episode was quite difficult to animate, "Itchy & Scratchy Land" was "a dream come true" for the animators, as they quite enjoyed animating scenes filled with violence.

Cultural references

Scratchtasia.

Much of Itchy & Scratchy Land parodies Disneyland, such as the electric light parade. Euro Itchy & Scratchy Land is a parody of Disneyland Resort Paris, then known as EuroDisney, which at the time was failing Several scenes, such as the helicopter ride, the logo visible on the helicopter's side, and certain story elements parody the book and movie Jurassic Park. Other parts of the episode, such as the "theme park of the future," are based on another Crichton story, Westworld. "Scratchtasia" is a reference to the Sorcerer's Apprentice segment of the Disney film Fantasia, with several shots and the music parodying it exactly. "Pinnitchio" is a parody of the 1940 Disney film Pinocchio. Hans Moleman being attacked by predatory birds while in the phone booth is a spoof of the 1963 Alfred Hitchcock film The Birds. Walt Disney's alleged antisemitism is spoofed in the character of Roger Meyers, Sr. Homer's Amish flashback recalls Peter Weir's 1985 film Witness.

Reception

In its original broadcast, "Itchy & Scratchy Land" finished 67th in ratings for the week of September 26 - October 2, 1994, with a Nielsen rating of 9.0, equivalent to approximately 8.6 million viewing households. It was the third highest-rated show on the Fox network that week, following Beverly Hills, X-Files and tied with Melrose Place.

"Scratchtasia" is one of David Mirkin's favorite Itchy & Scratchy cartoons. The episode placed seventh in a 2003 Entertainment Weekly list of the top 25 episodes, the authors remarking that, "When the animatronics attack, the showdown between man and machine -- okay, Homer and a giant robot mouse -- is an uproarious rebuttal to capitalism run amok." Warren Martyn and Adrian Wood called it "an untypical episode, with an especially thin plot. But anyone that's been to Disneyland will get the point." The episode is number six on MSNBC's top ten The Simpsons episodes list, compiled in 2007.

External links

• "Itchy & Scratchy Land" at The Simpsons.com
• "Itchy & Scratchy Land" episode capsule at The Simpsons Archive
• "Itchy & Scratchy Land" at the Internet Movie Database
• "Itchy & Scratchy Land" at TV.com