ivivva designs technical athletic wear for girls, with feedback from girls. It was founded by lululemon athletica in 2009, and launched with its first store in Vancouver, Canada in December 2009. The brand has since grown to more than 60 stores and showroom locations across Canada and the United States. In 2012 ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County. ivivva’s clothes are designed for young athletes in a wide variety of athletic pursuits such as dance, running, yoga, ice skating, gymnastics and on-the-court sports. The majority of their clothing line is influenced by direct input from customers to ensure quality, fit, style, and function.