Overall, hip hop is still perceived in Ivory Coast as a foreign type of music and artist do not enjoy the popularity of their Zouglou or Coupé-Décalé counterparts. It is considered a marginal movement with a specific following because most Ivorians did not find in what was offered in Ivorian Rap over the years material or situations to relate to or connect with. However, since 2006 and the rise of a new school of Ivorian rap crews such as the very popular Garba 50 (whose name is inspired by a very cheap and popular Ivorian dish eaten by the common people), who was even quoted by the then Ivory Coast president Laurent Gbagbo, Hip Hop is enjoying a newfound following among the Ivorian population. By blending Nouchi, the particular and very evocative Ivorian vernacular and street language with hip hop beats and rhyming style groups like Garba 50, Sans Soi, and Rage Man (among others) have managed to revitalize the movement and make it more accessible to Ivorians.
A new generation of Ivorian rappers who live overseas in France or the U.S like Djafoul Koncept, Dynamik Boobah Siddik, DDF and many others have added to the growth of the movement in Ivory Coast by keeping a close touch with their Ivorian fan base and pushing technological and musical changes back to their native land.