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Izze (pronounced iz-ee) is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado, which is owned by PepsiCo. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water. Izze is an all-natural, no-preservatives-added fruit soda.
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[edit] History
In February 2002 in Boulder, Colorado, Todd Woloson and Anna Dougherty devised a plan to create a fruit-juice-based carbonated beverage, settling on a formula by that June and shortly thereafter forming the Izze Beverage Company. The name derives from Isabel, the daughter of a co-founder, who is known as "Izze" by friends and family.[1]
On September 26, 2006, the company was purchased by PepsiCo. PepsiCo has announced plans to leave the Izze formula as is, only assisting with marketing efforts.[2]
[edit] Products
- Blackberry - Introduced May 2003[3]
- Grapefruit - Introduced May 2003[4]
- Lemon - Introduced May 2003, Discontinued 2007
- Pear - Introduced May 2003, Discontinued February 2008
- Clementine - Introduced February 2004[5]
- Blueberry - Introduced April 2004[6]
- Pomegranate - Introduced March 2005[7]
- Apple - Introduced April 2006[8]
- Cranberry - Introduced November 2006, Discontinued December 2006, Only available at Starbucks.[9]
- Peach - Introduced March 2008[10]
- Birch - Introduced April 2009[11]
- Ginger - Introduced April 2009[12]
- Lime - Introduced April 2009[13]
- Guava - Introduced April 2010, Discontinued[14]
[edit] IZZEesque
The company's first brand extension is a lower-calorie beverage than the company's original sodas, using fruit juice and sugar as sweeteners. The first three flavors were introduced June 2007, with watermelon being added in March 2011.[15]
- Black Raspberry[16]
- Limon (lemon and lime)[17]
- Mandarin Orange[18]
- Watermelon [19]
[edit] IZZE Fortified
In 2008, the company introduced its next brand extension, five flavors of a soda supplemented with 30% USRDA Vitamin C, 10% Vitamin B6 and Niacin.[20]
- Apple
- Blackberry
- Clementine
- Grapefruit
- Pomegranate
- Lemon - Discontinued [21]
- Pear - Discontinued
[edit] Controversy
The company promotes its products as a more healthful alternative to high fructose corn syrup-based soda drinks. Critics of such juice-concentrate sodas, which go through heating as part of the manufacturing process, point to research showing that heat destroys or damages many nutrients, such as vitamin C, several B vitamins and amino acids. However, studies have shown that these drinks are somewhat healthier than other sodas that contain high fructose corn syrup.[22]
[edit] References
- ^ "Questions We Are Often Asked". http://www.izze.com/?id=21.
- ^ Maras, Elliot (2006-09-27). "PepsiCo Acquires Izze Beverage Co.". http://www.amonline.com/article/article.jsp?id=17107&siteSection=1.
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://benlew.com/blog/2006/11/exclusively-cranberry/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://izze.com/
- ^ http://foodbizdaily.com/archive/2010/04/20/97319-product-izze-sparkling-guava-sparkling-juice-beverage-by-izze.aspx
- ^ http://izze.com/
- ^ http://www.izze.com/products/#esque
- ^ http://www.izze.com/products/#esque
- ^ http://www.izze.com/products/#esque
- ^ http://www.izze.com/products/#esque
- ^ http://izze.com/
- ^ http://www.facebook.com/photo.php?fbid=214898425692&set=a.10150304562925693.560521.71309025692
- ^ "Nutrition Beyond The Trends: The Raw Truth". http://www.foodprocessing.com/articles/2005/506.html.
[edit] External links
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