|Country of origin||Wolfenbüttel, Lower Saxony, Germany|
|Alcohol by volume||35%|
Jägermeister (// YAY-gər-my-stər, German: [ˈjɛːɡɐˌmaɪstɐ]) is a German 70-proof (35% abv) digestif made with 56 herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.
Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.
The term Jägermeister has existed as a job title for many centuries. It was redefined in 1934 in the new Reichsjagdgesetz (Imperial Hunting Law). The term was applied to senior foresters and gamekeepers in the German civil service, and Hermann Göring was appointed Reichsjägermeister (Imperial Gamekeeper). Thus, when Jägermeister was introduced in 1935, its name was already familiar to Germans—it was sometimes called "Göring-Schnaps".
In Germany, it may be humorously referred to as Leberkleister ("liver glue"). The humor plays upon the fact that Leberkleister rhymes with Jägermeister. A satirical advertisement which mocks Jägermeister as Leberkleister appeared on the back cover of issue number 70 of the German edition of Mad magazine in February 1975, under the rubric "Advertisements we'd like to see".
Jägermeister is a type of liqueur called Kräuterlikör (herbal liqueur). It is similar to other European liqueurs, such as Gammel Dansk from Denmark, Akvavit from Scandinavia, Unicum from Hungary, Becherovka from the Czech Republic, Demänovka from Slovakia, and Pelinkovac from Croatia. In contrast to those beverages, Jägermeister has a sweeter taste.
Jägermeister’s ingredients include 56 herbs, fruits, roots, and spices, including citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng. These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar, caramel, alcohol, and water. It is filtered one last time and then bottled.[unreliable source?]
The company recommends that Jägermeister be kept on ice and served cold, and suggests that it be kept in a freezer at −18 °C (0 °F) or on tap between −15 and −11 °C (5 and 12 °F).
The label on Jägermeister bottles features a glowing Christian cross seen between the antlers of a stag. This image is a reference to the two Christian patron saints of hunters, Saint Hubertus and Saint Eustace, both of whom converted to Christianity after experiencing a vision in which they saw a Christian cross between the antlers of a stag.
Das ist des Jägers Ehrenschild,
daß er beschützt und hegt sein Wild,
weidmännisch jagt, wie sich’s gehört,
den Schöpfer im Geschöpfe ehrt.
It is the hunter’s honour that he
Protects and preserves his game,
Hunts sportsmanlike, honours the
Creator in His creatures.
This is the hunter’s badge of glory,
That he protect and tend his quarry,
Hunt with honour, as is due,
And through the beast to God is true.
From the 1970s, the Jägermeister brand has developed an association with motor racing, as they have sponsored various European racing teams, primarily those who fielded BMWs and Porsches. These teams have competed in various major racing series including Formula One (March and EuroBrun), DRM (Max Moritz, Kremer, Zakspeed), DTM and Group C (Brun Motorsport), who took the team title in the 1986 World Sportscar Championship.
Jägermeister's orange livery is one of the more commonly recognised in motorsport. The Spanish Fly slot car brand has recently brought out model cars with the distinctive design. More recently, they introduced the Naylor Racing NHRA Pro Stock car, minus its signature orange livery. The livery’s notability was proven when an article in the January 31, 2008, edition of Autosport listed it as one of the twenty most iconic commercial colour schemes.
Jägermeister is associated with German football, especially the Bundesliga. In 1973, the Eintracht Braunschweig team became the first Bundesliga team to place a sponsor’s logo on its jersey, although the team rejected a related proposal to rename itself "Eintracht Jägermeister". The sponsorship, very controversial at the time, paid the team 100,000 DM (€51,130) and introduced a new way of doing business in football. Other teams quickly followed suit. Jägermeister now displays its advertisements at several football stadiums in Germany.
In the United States, Jägermeister became popular through promotion by Sidney Frank and through its association with heavy metal- and rockbands such as Metallica, Mötley Crüe, Pantera, Slayer, HIM, Crossfaith, Epica, The Bloodhound Gang, Psychostick, and Turbonegro. Jägermeister is the tour sponsor of numerous bands of this genre.
Jägermeister has been a sponsor of the second stage at the Rockstar Mayhem Festival since 2008. Mayhem Fest is a large Hard Rock and Modern Metal festival that tours the United States and Canada. In 2008 the stage featured the bands Machine Head, Airbourne, Five Finger Death Punch and Walls of Jericho. The 2009 Mayhem Fest Jäger Stage featured Trivium, All That Remains and God Forbid. The 2010 stage featured the bands Hatebreed, Chimaira, Shadows Fall and Winds of Plague. The 2011 stage featured Unearth, Kingdom of Sorrow, and Red Fang. The 2012 stage featured Anthrax, Asking Alexandria, and more.
In Bosnia and Herzegovina, Jägermeister is sponsor of Jägermeister Music Night and Sarajevo Metal Fest.
- The bitter truth, Drinks International, 1 October 2007
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- Artforum International. Artforum International Magazine. 1999. Retrieved 28 November 2012. "The Jagermeister logo, a stag with a cross between its horns, is the symbol of St. Hubert, the patron saint of dogs and hunters. According to the legend, while hunting in the forest Hubert encountered a stag with a glowing crucifix hovering between..."
- Difford, Simon (2007-09). Cocktails: Over 2250 Cocktails. diffordsguide. p. 388. ISBN 9780955627606. Retrieved 28 November 2012. "The logo has a deer with a cross between its antlers, recalling a vision in the life of St Hubert, the patron saint of hunters."
- British Archaeological Association (1878). The Archaeological journal. Longman, Brown, Green, and Longman. p. 281. Retrieved 28 November 2012. "Hubert and Eustace are very similar, though the period of their conversions was nearly 600 years apart. Both saints were of noble birth and passionately devoted to the chase, and both were converted by an encounter with a milk white stag, bearing a crucifix between its horns."
- College Weekend. BJ Klein. p. 66. Retrieved 28 November 2012. "The Jägermeister logo, which shows the head of a stag with a glowing cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace."
- page 49, Jagdwende: Vom Edelhobby zum ökologischen Handwerk, Wilhelm Bode, Elisabeth Emmert, pub. C.H.Beck, 2000, ISBN 3-406-45993-5 Google Books
- Jager.com, Our story
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- BMW am Jägermeister Look Photo series, auto racing
- "Exoto's Racing Legends — Porsche 934 RSR/935 Turbo Jägermeister Gift Set". 2.exoto.com. Retrieved 2011-09-16.
- Sidney Frank Importing Co., Inc.: Start Your Engines! Jägermeister Teams Up With Naylor Racing and the NHRA!, February 8, 2006
- Flying Colours by Henry Hope-Frost, Autosport, 31 January 2008
- Der Hirsch des Anstoßes (German) Süddeutsche Zeitung, published: 30 July 2003, accessed: 21 August 2011
- Eintracht Jägermeister (German) Der Tagesspiegel, published: 28 February 2003, accessed: 9 December 2012
- Official website in English[dead link]
- Metallica and the Story of Thrash: Metal Hammer Special, dated July 2008, pp. 56–59.
- "Jägermusic.com". Jagermusic.com. Retrieved 2011-09-16.
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- Lucas, Sindy (2010-01-20). "2010 Rockstar Mayhem Festival Bands Announced". Thesilvertongueonline.com. Retrieved 2011-09-16.
- "Rockstar Mayhem Festival 2011". Rockstarmayhemfest.com. Retrieved 2011-09-16.
- "Welcome to the Jägermeister Air Charts!". Aircharts.com.au. 2011-08-21. Retrieved 2013-08-13.
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