J'Adore (fragrance)

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J'Adore
Fragrance by Dior
Released 1999
Tagline j'adore dior

J'Adore is a fragrance that was created in 1999 by Calice Becker for Dior.[1] Some perfume critics have detected a change in the recipe since the 1999 launch.[2][3] The name is a branding pun on the brand Dior.[4]

References[edit]

  1. ^ Burr, Chandler (2008). The perfect scent: a year inside the perfume industry in Paris and New York. Macmillan. p. 149. 
  2. ^ Luca Turin, Tania Sanchez Perfumes: The A-Z Guide 1847651526 2010 "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."
  3. ^ Nathalie Grainger Quintessentially Perfume -2010 Page 79 "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."
  4. ^ Marie-Claude Sicard Brand Revolution: Rethinking Brand Identity 2012 p.130 "By the same token, there is a relationship of complementarity between the perfume “J'adore” and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words “J'adore Dior”. "