Bimbo Bakeries USA

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Bimbo Bakeries USA
Type Subsidiary
Industry Food processing / Distribution
Founded Fort Worth, Texas, United States (1998 (1998))
Headquarters Horsham, Pennsylvania, United States
Number of locations 251 outlet stores
Area served United States / Mexico / Europe/ China
Key people Gary J. Prince (President and CEO)
Products Baked Goods
Revenue $3.9 Billion USD
Operating income $332.8 Million USD
Total assets $4.0 Billion USD
Owner(s) JE Corp.
Employees 15,000
Parent Grupo Bimbo
Website [ www.bimbobakeries.com ]

Bimbo Bakeries USA (Spanish pronunciation: [ˈbimbo]) is the US corporate arm of Mexico's Grupo Bimbo. It is the largest bakery company in the United States.[1][2] The company, headquartered in Horsham, Pennsylvania, United States in Greater Philadelphia,[3] owns six of the top twelve fresh bread brands in the United States, and is a top advertising sponsor for many major American-owned soccer teams across the globe.

Name[edit]

The name Bimbo was first coined in 1945 when the company switched from Super Pan S.A. A mixing of the words bingo and Bambi.[4] Bimbo's innocent, childlike associations fit the image the company wished to build. The English word bimbo, with its negative connotations, has no cognates in Spanish.

History[edit]

Grupo Bimbo initially entered the U.S. market with the purchase of Pacific Pride Bakeries in 1996. At the time, Pacific Pride Bakeries was the largest independent baker in the San Diego area. The current company, Bimbo Bakeries USA, was established in 1998 when Grupo Bimbo purchased Mrs. Baird's Bakeries in Texas, which at the time was the largest family owned bakery in the United States, and merged it with the former Pacific Pride Bakeries. At this point, it was renamed Bimbo Bakeries USA and U.S. headquarters were set up in Fort Worth, Texas.[1] In 2002, Grupo Bimbo made another acquisition when it purchased 5 plants in California, Texas, Colorado, and Oregon. The purchase also gave Bimbo Bakeries USA the right to such brands as Oroweat, Entenmann's, Thomas', and Boboli in the western United States (the rights in the eastern USA at the time were owned by George Weston Limited).

Nationwide expansion[edit]

On December 10, 2008, it was announced that Grupo Bimbo was in negotiations to purchase WFI (Weston Foods Inc.) a subsidiary of George Weston Ltd. for $2.38 billion, a purchase that would make Bimbo Bakeries USA the largest bakery company in the USA. The purchase was finalized on January 21, 2009. The acquisition added brands such as Arnold, Brownberry, Freihofer's, Stroehmann, and gave Bimbo the rights to the Weston brands in the eastern United States (it had controlled the Weston brands in the western United States since 2002). The purchase also added 22 more factories and 4,000 delivery trucks, giving Bimbo Bakeries USA 35 factories and over 7,000 sales routes in the United States, along with a footprint in all of the lower 48 states and almost US$4 billion in annual sales.[5][6] The Weston Foods headquarters in Horsham, Pennsylvania (just outside Philadelphia) became the new headquarters for Bimbo's USA operations, relocating from Fort Worth, Texas, once the deal closed.[7]

In an effort to increase their national exposure, on January 11, 2011, Bimbo announced a four-year partnership agreement making them the official jersey sponsor of the Philadelphia Union, the MLS team local to their national headquarters. The Union sponsorship agreement marks the fifth professional soccer team sponsored by Bimbo; the parent company Grupo Bimbo sponsors the following four teams: Club América, C.D. Guadalajara and C.F. Monterrey of the Primera División de México teams, as well as C.D. Saprissa of Costa Rica. The deal also makes Bimbo the official bread and baked goods sponsor of both the Union and MLS. Bimbo will also become an official sponsor of MLS, opening MLS League and Club marketing assets, such as stadium signage, to them.[8] The sponsorship deal is valued at roughly US$12 million over the four-year period.[9]

In 2012, Bimbo Bakeries contributed $422,900 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers" [10] This organization was set up in opposition to a ballot measure, known as Proposition 37, which would have required mandatory labeling of foods containing genetically modified ingredients. The measure was rejected in November 2012.

Sara Lee acquisition[edit]

On November 9, 2010, Grupo Bimbo announced that it has agreed to acquire the North American Fresh Bakery business of the Sara Lee Corporation. The transaction, which is subject to regulatory review, would combine the largest and third largest baking companies in the United States, as measured by annual sales. The deal is reported as costing US$959 Million. This acquisition will leave Bimbo Bakeries USA with 75 bakeries in 31 states, serving the entire continental United States through more than 13,000 sales routes.

The acquisition would bring approximately US$2.1 Billion in sales to Bimbo Bakeries USA, for a rough total of US$6 Billion. This would make Bimbo Bakeries USA more than twice as large as the number two bakery company in the United States, Flowers Foods.

Sara Lee Corp. acquired its fresh baked division in 2001 with the acquisition of Earthgrains for a then industry record of US$2.8 Billion. This sale represents a 66% discount.

In November, 2011, Sara Lee Corporation completed the sale of its North American fresh bakery business to Grupo Bimbo for $709 million.[11] Sara Lee is also selling its fresh bakery businesses in Spain and Portugal to Grupo Bimbo for 115 million euros ($158.3 million), in a deal announced in October, 2011. That acquisition was expected to close by the end of 2011.[11]

Bimbo Bakeries was required to sell off some of its assets by the antitrust division of the United States Department of Justice.[12] The following operations were sold:

  • Earthgrains and Healthy Choice in Omaha were sold to Pan-O-Gold in May 2012.[13]
  • Holsum and Milano in Harrisburg and Scranton were sold to Schmidt Baking Company in May 2012.[13]
  • Sara Lee and Earthgrains in California and Earthgrains in Oklahoma City were sold to Flowers Foods in October 2012.[14]

The EarthGrains and Mrs Baird's brands in Kansas City have yet to be sold.

Main brands[edit]

  • Arnold/Oroweat – Producer of loaf bread primarily sold throughout the United States.
  • Beefsteak - Producer of bread
  • Bimbo – Producing cakes and bread. Bimbo breads and cakes are found in major United States cities with large Mexican and Mexican-American populations.
  • Boboli – Producer of ready-made pizza crusts.
  • Brownberry - Producer of loaf bread primarily sold throughout the United States.
  • EarthGrains - Producer of loaf bread primarily sold throughout the United States.
  • Entenmann's – Pastry baker in the United States.
  • Francisco - Producer of bread and rolls
  • Freihofer's - Producer of bread and cakes most commonly found in upstate New York.
  • J.J. Nissen - Producer of bread commonly found in New England
  • Marinela – Producer of Mexican cookies.
  • Mrs. Baird's – A leading bakery primarily present in Texas and surrounding states.
  • Sara Lee
  • Stroehmann's – With Oroweat above, a producer of loaf bread in the United States.
  • Thomas' – Producer of English muffins and bagels.
  • Tía Rosa – Producer of home-style bread, pastry, and tortillas.

Worker safety[edit]

The company has been cited for numerous worker safety violations, as well as failure to report worker injuries to California's Division of Occupational Health and Safety. Between 2003 and 2010, nine Bimbo Bakeries workers had parts of digits or a limb amputated after accidents at plants across the state, and regulators found cases of inadequate training and machine guarding.[15]

References[edit]

  1. ^ a b "Bimbo Bakeries USA history". Bimbobakeries.com. Retrieved 2014-06-09. 
  2. ^ MICHELLE CHAPMAN and SARAH SKIDMORE, AP Business Writers. "Mexican company now biggest baker in U.S., Herald Tribune, AP Business Writers, November 10, 2010". Heraldtribune.com. Retrieved 2014-06-09. 
  3. ^ Home. Bimbo Bakeries USA. Retrieved on November 17, 2012. "255 Business Center Dr. | Horsham, PA 19044"
  4. ^ "Bimbo a story to believe and create" (PDF) (in Spanish). Retrieved 2010-01-21. 
  5. ^ "Compra Bimbo WFI en 2,380 mdd; será una de las panificadoras más grandes en EU" [Bimbo buys WFI at 2.380 million dollars, will be one of the largest bakeries in the U.S.]. Invertia (in Spanish) (Mexico). December 10, 2008. 
  6. ^ Hugh Collins and Andres R. Martinez (December 10, 2008). "Grupo Bimbo Buys Weston Bread Unit for $2.4 Billion". Bloomberg. 
  7. ^ "Bimbo Bakeries moves U.S. headquarters from Fort Worth". Dallas Business Journal. 2009-03-03. Retrieved 2010-09-20. 
  8. ^ Baking company signs on as official bread and baked goods sponsor of the Union and MLS. Philadelphia Union. January 11, 2011. Retrieved January 11, 2011 
  9. ^ Gammage, Jeff (January 11, 2011). Union soccer team wins sponsorship from Bimbo bakery. The Philadelphia Inquirer. Retrieved January 11, 2011 
  10. ^ "Who's Funding Prop 37, Labeling for Genetically Engineered Foods? | Propositions | Elections 2012". KCET. Retrieved 2013-03-18. 
  11. ^ a b "Sara Lee completes sale to Grupo Bimbo". Chicago Sun-Times via AP. November 7, 2011. Retrieved July 20, 2012. 
  12. ^ M&A Deals of the Year: Grupo Bimbo-Sara Lee baking assets[dead link]
  13. ^ a b "Regional bakers approved to purchase Bimbo brands". Foodbusinessnews.net. Retrieved 2014-06-09. 
  14. ^ "Divestiture Trustee Announces Sale of Sara Lee and EarthGrains Brands in California and Oklahoma City Area to Flowers Foods". Dechert.com. 2012-10-26. Retrieved 2014-06-09. 
  15. ^ "Worker loses part of finger at firm cited for safety violations - Los Angeles Times". LA Times. 2010-09-26. Retrieved 2010-09-26. 

External links[edit]