J. B. Bernstein

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J.B. Bernstein
JB-1.jpg
J.B. Bernstein 2010
Born (1968-02-05) February 5, 1968 (age 46)
New York, New York
Occupation Sports Agent, Entrepreneur
Known for Representing Barry Bonds
and Barry Sanders
Spouse(s) Brenda
Children Delphine (born January 2011)
Website
AccessGroupOfMiami.com, SevenFiguresManagement.com

J.B. Bernstein (born February 5, 1968) is the CEO of Access Group, an athlete management firm and Chief Marketing Officer (CMO) of Seven Figures Management, a sports marketing and athlete representation firm.

Bernstein created the The Million Dollar Arm contest in India, which yielded the first two Indian men (Rinku Singh and Dinesh Patel) to ever sign pro sports contracts in the US (with the Pittsburgh Pirates).

Bernstein received his bachelor's degree in political economics in 1990 from the University of Massachusetts Amherst, obtaining his MBA at The London School of Economics. Bernstein started his career in brand management at Grey Advertising working exclsuively P&G accounts.

Bernstein started working in the sports industry during the early years of The Upper Deck Company and as Director of Development for their memorabilia division Upper Deck Authenticated. He developed over 250 products and is widely known for his work on Wayne Gretzky's 802nd goal program and Dan Marino's all-time TD record.

Bernstein's services were retained by the MLS from 1995–97, where he acted as their head of licensing and created the league's entire merchandise program. He secured over 50 national partners and reached $50 million in MLS-licensed sales in just its second season.

Bernstein became a partner in Pro Access Group in 1997 and created a platform of milestone marketing campaigns to mark significant achievements in sports history. He went on to represent Barry Sanders, Emmitt Smith, and Barry Bonds creating unique partnerships with elite brands including Pepsi, Wheaties, Dave and Busters and numerous licensed products.

Bernstein's involvement with Singh and Patel is the basis for the film, Million Dollar Arm. Bernstein is portrayed by Jon Hamm.[1]

Reality contest[edit]

Bernstein set up an Indian reality TV contest called The Million Dollar Arm[2] which was aired on Zee TV.[3] The winner received a prize of $100,000[2] with an opportunity to win $1 million United States dollars[3] in a bonus round afterward. Additionally, the winner received formal training in the United States with the possibility of being selected as a pitcher for a Major League Baseball team. The two 2008 winners, Rinku Singh and Dinesh Kumar Patel, were signed to the Pittsburgh Pirates.[2] While Patel returned to India, and hopes to play for the India national baseball team, Singh has remained in the United States.[4]

References[edit]

  1. ^ Kit, Borys (9 May 2012). "Jon Hamm to Star in Sports Drama 'Million Dollar Arm'". The Hollywood Reporter. Retrieved 16 June 2013. 
  2. ^ a b c "Indian pitchers to make pro debuts". ESPN.com. ESPN Inc. July 13, 2009. Retrieved 5 May 2012. 
  3. ^ a b "Quest to find the most powerful arm". The Hindu. January 12, 2008. Retrieved 5 May 2012. 
  4. ^ Kumar, Divyar (June 29, 2011). "Shoot to fame in 30 seconds". The Hindu. Retrieved 5 May 2012. 

External links[edit]