J. G. Sandom
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J. G. Sandom (b. December 19, 1956) is an American businessman and author, who co-founded the nation's first digital advertising agency, Einstein and Sandom Interactive (EASI), in 1984. He is also the author of nine works of fiction.
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Early life [edit]
Born in Chicago, the youngest of three children, of a Danish immigrant mother (Else Hvingtoft) and father of Lithuanian ancestry (Zane Joseph Sandom), J.G. Sandom moved to Weybridge, England, at nine months. The family was transferred to France and then to Rome, Italy. While in Italy, Sandom performed on the legitimate stage at the Goldoni theatre as a mouse in the English pantomime Cinderella, and in a full-length motion picture produced by Dino De Laurentiis called Il Giovedi. Sandom then moved to California. After less than two years in San Rafael, the Sandom family was transferred back to Surrey, England. During the next five years, the author’s family was transferred back to the United States, while he remained in boarding school in England.
Sandom returned to the United States at the age of 15. Following two years in Connecticut, Sandom entered Amherst College in 1974, where he completed his first novel, The Seed of Icarus, and won the Academy of American Poets Prize given out by that school. Sandom took a semester off from college in order to work on a freighter which traveled to Africa, and then returned to graduate from Amherst with honors with a double major in English and philosophy. Following graduation, Sandom spent several months traveling throughout the Sahara. Sandom then moved to New York City where, for the next five years, he worked as a freelance copy writer, public relations and advertising executive, and corporate spokesperson trainer for such companies as Hill & Knowlton and Ketchum Inc.
Digital career [edit]
In 1984, Sandom co-founded Einstein and Sandom Interactive (EASI), the nation's first interactive advertising agency.[1] In 1994 it was purchased by D'Arcy Masius Benton & Bowles.[2] Sandom continued to manage EASI on behalf of DMB&B through 1996.
From January 1997 through October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide,[3] a division of Ogilvy & Mather. During this time, the company grew to an estimated $100 million in revenues in 30 months. In 1998, OgilvyInteractive was named “Best Interactive Ad Agency” of the year by Adweek, and won two premier Cyber Lions awards[4] at the Cannes Lions International Advertising Festival for Campaign Magazine On-line and the IBM Olympic Luge Game. Sandom is widely credited for turning Ogilvy’s digital offering around.[5]
From November 1999 through October 2003, Sandom served as President and CEO, and then Vice Chairman of RappDigital Worldwide, the interactive arm of direct marketing/direct response agency Rapp Collins, now a business unit of DDB Worldwide, an Omnicom Company.[6] RappDigital acquired a 50% stake in web production shop Critical Mass of Calgary, Canada,[7] with clients like Procter & Gamble and Mercedes-Benz, and e-mail application provider Innovyx, of Seattle, Washington, with clients like Microsoft.[8] Sandom integrated Critical Mass and Innovyx into the RappDigital network and, within a year of inception, RappDigital became one of the nation’s "Top Twenty” interactive ad agencies, according to Advertising Age,[9] at a time of industry contraction.[10]
Author [edit]
Sandom is the author of nine novels. He writes novels for adults under his own name, and young adult novels under the pen name T.K. Welsh.[11]
His debut for young adult readers, Kiss Me, I'm Dead (originally released under the title The Unresolved), was ranked one of the Top Ten Children's Books of 2006 by the Washington Post[12] who lauded it as "a subtle gem".[11] The novel was also nominated for the 2006 Cybils literary awards.[13]
Sandom's most recent novel, The Wave, was reissued in June 2010 by Cornucopia Press. Kirkus Reviews said Sandom's characterizations of heroes and "stock bad guys" were drifting into caricature, but lauded the story's pacing, concluding: "A story with enough manic energy to be worthy of a nuclear explosion and enough to render moot any structural weaknesses in its architecture."[14]
Books [edit]
- The Seed Of Icarus; 1975
- The Blue Men; 1981
- Gospel Truths; 1992, 2007
- The Wall Street Murder Club; 1993 (originally titled The Hunting Club)
- Kiss Me, I'm Dead; 2006, 2010 (originally titled The Unresolved and released under pen name T.K. Welsh)
- Confessions of a Teenage Body Snatcher; 2007, 2010 (originally titled Resurrection Men and released under pen name T.K. Welsh)
- The God Machine, 2009
- Two Teen Terrors, 2010
- The Wave; 2002, 2010
References [edit]
- ^ Dawn Anfuso (February 14, 2002). "RappDigital Worldwide's J.G. Sandom". iMediaConnection.com.
- ^ "Recent merger and acquisition activity". AdMedia Partners. Retrieved May 22, 2013.
- ^ Tamar Charry (January 29, 1997). "People". New York Times.
- ^ Cyber Lion | search | Campaign | campaignlive.co.uk | Campaign | Advertising & creative news
- ^ Rapp Collins evolves its old tricks and learns some new ones | Adweek
- ^ DISTURBER OF THE PEACE SANDOM PUTS FAT MEDIA IN HIS SIGHTS | Special Report: Magazines The A-List - Advertising Age
- ^ Omnicom Group gains Critical Mass | News - Advertising Age
- ^ Rapp Collins Acquires E-Mail ASP Innovyx for RappDigital - Direct Marketing News
- ^ Top 100 Interactive Agencies 2002 ed. | Data Center - Advertising Age
- ^ THE AD AGE ANNUAL INTERACTIVE AGENCY REPORT | Digital - Advertising Age
- ^ a b Ward, Elizabeth (June 22, 2008). "A Fond Farewell". The Washington Post.
- ^ Ward, Elizabeth (December 10, 2006). "Top 10 for Children". The Washington Post.
- ^ Cybils: The Nominations Young Adult Fiction
- ^ "The Wave by J.G. Sandom: Kirkus Review". Kirkus Reviews. April 4, 2011.
External links [edit]
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