|Type||Public (Euronext: DEC)|
|Key people||Jean-Claude Decaux, founder|
|Revenue||€2,350 million (2010)|
|Net income||€ 221 million (2007)|
JCDecaux Group (JCDecaux SA, French pronunciation: [ʒisedəˈko]) is a multinational corporation based in Neuilly-sur-Seine, Paris, France, is known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.
The company was founded in 1964 in Lyon, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. It currently operates in more than 54 countries, 165 airports and has approximately 9940 employees; its advertising reaches 175 million people each day. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France.
Bicycle Rental Systems
Its public bicycle rental systems are each financed by a local advertising operator in return for the cities signing over a 10-year licence to exploit city-wide billboards. This is a soft dollar form of transit media. The overall scheme is called Cyclocity by the company, but each city's system is branded under an individual name.
The cities that have implemented its bicycle rental systems are listed below.
|Namur||Belgium||2012||Li Bia Vélo||24||240|
|Göteborg||Sweden||2010||Styr & ställ||60||1000|
|Paris - outskirts||France||2009||Vélib'||300||3300|
The company’s operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. Moreover, JCDecaux signed recently a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.
And rival outdoor advertising companies:
- "Legal diclaimer." [sic] JCDecaux. Retrieved on 28 September 2011. "[...]whose registered office is located at 17 rue Soyer, 92523 Neuilly-sur-Seine, Paris, France."
- "JCDecaux: number one outdoor advertising company in the world". JCDecaux. February 9, 2011.
- Table of Cyclocity cities
- "Allt du behöver veta om Styr & Ställ" (in Swedish). Styr & ställ. March 2, 2013.
- "Contact." JCDecaux North America. Retrieved on September 28, 2011. "Head Office 3 Park Avenue, 33rd Fl New York, NY 10016"
- "JCDecaux SA: JCDecaux Launches Its Operations in Oman Through a 20-Year Street Furniture Contract with Muscat Municipality". 4-traders. February 21, 2012.
- JCDecaux.com - Official site
- JCDecaux.com - official site (French)
- www.jcdecaux.co.in - JCDecaux India
- JCDecauxna.com - JCDecaux North America
- JCDecauxmea.com - JCDecaux Middle East
- JCDecaux UK
- JCDecaux Airport UK - official site for BAA advertising