JCDecaux

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JCDecaux Group
Type Public (EuronextDEC)
Industry Advertising
Founded 1964
Headquarters Neuilly-sur-Seine, France
Key people Jean-Claude Decaux, founder
Revenue Increase €2,350 million (2010)
Net income Increase 221 million (2007)
Employees 9940 (2010)
Website jcdecaux.com/en/

JCDecaux Group (JCDecaux SA, French pronunciation: ​[ʒisedəˈko]) is a multinational corporation based in Neuilly-sur-Seine, Paris, France,[1] known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.[2][3]

The company was founded in 1964 in Lyon, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. It currently operates in more than 54 countries, 165 airports and has approximately 9940 employees; its advertising reaches 175 million people each day.[citation needed] Its headquarters is located in Neuilly-sur-Seine,[1] a suburb of Paris, France.

Bicycle Rental Systems[edit]

Vélib' bicycle hire station at Sèvres – Lecourbe (Paris Métro).
JCDecaux billboard in Enschede, Netherlands.
JCDecaux van in France.

Its public bicycle rental systems are each financed by a local advertising operator in return for the cities signing over a 10-year licence to exploit city-wide billboards. This is a soft dollar form of transit media. The overall scheme is called Cyclocity by the company, but each city's system is branded under an individual name.

The cities that have implemented its bicycle rental systems are listed below.[4]

To sort this table by any column, click on the Sort both.gif icon next to the column title.

City Country Launch date System
name
Stations Bikes
Amiens  France 2008 Vélam 26 250
Besançon  France 2007 VéloCité 30 200
Brussels  Belgium 2009 Villo! 332 3650
Namur  Belgium 2012 Li Bia Vélo 24 200
Brisbane  Australia 2010 CityCycle 150 2000
Cergy-Pontoise  France 2009 VélO2 41 360
Créteil  France 2010 Cristolib 10 75
Córdoba  Spain 2003 Cyclocity 4 35
Dublin  Ireland 2010 dublinbikes 40 450
Gijón  Spain 2003 Gijon Bici 8 64
Göteborg  Sweden 2010 Styr & ställ 60[5] 1000[5]
Ljubljana  Slovenia 2011 BicikeLJ 30 300
Luxembourg  Luxembourg 2008 Vel'oh 73 680
Lyon  France 2005 vélo'v 346 3200
Marseille  France 2007 Le vélo 122 670
Mulhouse  France 2007 Vélocité 40 240
Nancy  France 2008 VélOstan'lib 29 250
Nantes  France 2008 bicloo 102 880
Paris  France 2007 Vélib' 1230 17000
Rouen  France 2007 Cy'clic 20 250
Santander  Spain 2008 Tusbic 15 200
Seville  Spain 2007 Sevici 250 2500
Toulouse  France 2007 VélôToulouse 274 2400
Toyama  Japan 2010 Cyclocity 15 150
Valencia  Spain 2010 Valenbisi 275 2750
Vienna  Austria 2003 City Bike 60 1000
Vilnius  Lithuania 2013 Cyclocity Jacobs 3in1 33 300

Non-European divisions[edit]

North America[edit]

Its North America division has its head office in 3 Park Avenue in Midtown Manhattan, New York City.[6]

Middle East[edit]

The company’s operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. Moreover, JCDecaux signed recently a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.[7]

See also[edit]

And rival outdoor advertising companies:

References[edit]

  1. ^ a b "Legal disclaimer". JCDecaux. Retrieved 2014-05-04. "… whose registered office is located at 17 rue Soyer, 92523 Neuilly-sur-Seine, Paris, France." 
  2. ^ "JCDecaux: number one outdoor advertising company in the world". JCDecaux. February 9, 2011. 
  3. ^ "International: JCDecaux becomes largest outdoor advertising company in the world". network2media. 2011-02-11. Retrieved 2014-05-04. 
  4. ^ "Cyclocity cities". Cyclocity. 2013-07-09. Retrieved 2014-05-04. 
  5. ^ a b "Allt du behöver veta om Styr & Ställ" (in Swedish). Styr & ställ. March 2, 2013. 
  6. ^ "Contact". JCDecaux North America. Retrieved 2014-05-04. "Head Office 3 Park Avenue, 33rd Fl New York, NY 10016" 
  7. ^ "JCDecaux SA: JCDecaux Launches Its Operations in Oman Through a 20-Year Street Furniture Contract with Muscat Municipality". 4-traders. February 21, 2012. 

External links[edit]