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JIVE Magazine was a popular-entertainment, technology, and urban-culture magazine. It published features, reviews, editorials, photo galleries, and art productions on the web as well as quarterly in print. The web edition is no longer active since 2009. JIVE Magazine launched its website in August 2000. The first print version of JIVE Magazine was published in 2002.
JIVE Magazine features articles on alternative music, such as dance, electronic, world, hip-hop, experimental, and indie rock. It also covers video PC and console games, anime/manga, fashion, art, film, and alt-cultural literature.
JIVE Magazine was among the 200,000 most-visited websites in the world, according to alexa.com, and had a readership of over 80,000 people per month. Its primary demographic is the 18- to 25-year-old college or post-college consumer who enjoys alternative entertainment, especially obscure or independent music, and Internet culture. JIVE Magazine also covers Southeastern conventions, including Dragon*Con, one of the largest fantasy- and sci-fi-oriented conventions on the East Coast, and Anime Weekend Atlanta, one of the larger anime conventions.
Jive Magazine was also the name of a 1980s publication that "looked into the hearts and homes of African-American women".
Jive Magazine was likewise the name of the magazine in the U.K., for jive dancers, which lasted until 2011.
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