JLO by Jennifer Lopez

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JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of Jennifer Lopez's life. The line includes many different types of clothing for young and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, watches and footwear. Besides Jlo By Jennifer Lopez, Sweetface and JustSweet are also other clothing lines owned by entrepreneur Jennifer Lopez and it is licensed by the Warnaco Group. The company partnered with Tommy Hilfiger's brother Andy Hilfiger's firm in November, 2003. Outside the USA, Jennifer Lopez sells her clothes in 38 freestanding stores and in 40 countries.[1]

Contents

[edit] Company History

[edit] Rebranding

In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet".[2] J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008.

[edit] Controversy

Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles premiere of Monster-in-Law, more than one hundred protestors from People for the Ethical Treatment of Animals ("PETA") held a demonstration to highlight their concerns. Lopez told a radio D.J. she was open to being educated on the topic.

[edit] References

  1. ^ htpp://www.onlinejlofan.com/2009/06/24/jennifer-lopez-is-pulling-the-plug-on-sweetface/
  2. ^ http://beyond-beautiful.org/reply/12932/t/Jen-launching-quot-JustSweet-quot-.html#reply-12932


v • d • e
Jennifer Lopez
English-language albums
On the 6 (1999) · J.Lo (2001) · This Is Me... Then (2002) · Rebirth (2005) · Brave (2007) · Love? (2010)
Spanish-language albums
Compilation albums
Music DVDs
Related articles
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