JLO by Jennifer Lopez

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JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of Jennifer Lopez's life. The line includes many different types of clothing for young and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, bed sheets,decorative pillows, watches and footwear. Besides JLO by Jennifer Lopez, Sweetface and JustSweet are also other clothing lines owned by Lopez and it is licensed by the Warnaco Group. The company partnered with Tommy Hilfiger's brother Andy Hilfiger's firm in November 2003. Outside the USA, Jennifer Lopez sells her clothes in 38 freestanding stores and in 40 countries.[1]

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[edit] Rebranding

In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet".[2] J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008.

[edit] Partnership with Kohl's

Jennifer Lopez and her ex-husband, Marc Anthony have set up a partnership with Kohl's. The line will have clothes, shoes, accessories and a home collection as well. Lopez's part of the line will be for women while Anthony's will be for men. The collection will be available in Kohl's stores nationwide beginning Fall 2011.

[edit] Controversy

Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles premiere of Monster-in-Law, more than one hundred protestors from People for the Ethical Treatment of Animals ("PETA") held a demonstration to highlight their concerns. Lopez told a radio D.J. she was open to being educated on the topic. It also seems that she is starting to wear fake fur instead of real fur.

[edit] References

  1. ^ http://www.onlinejlofan.com/2009/06/24/jennifer-lopez-is-pulling-the-plug-on-sweetface/
  2. ^ http://www.beyond-beautiful.com/viewtopic.php?p=106560#p106560
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