JOB (rolling papers)

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Poster by Alphonse Mucha (1898)

JOB rolling papers are a popular brand of cigarette paper produced by Republic Tobacco in Perpignan, France.

In 1838, a French craftsman named Jean Bardou came up with the idea for a booklet of rolling papers made of thin, pure rice paper. The booklets were a success and Bardou's trademark, the initials "JB" separated by a diamond, became such a common sight that people began referring to them as JOB, thus the brand-name was born.[1] By 1849 he filed for a patent for "Papier JOB".[2]

In the late 1890s, the company hired art nouveau artist Alphonse Mucha, as well as many other artists, to design advertising posters for the brand.[3] Mucha drew a sinuous long-haired goddess holding a rolled cigarette. The image was inspired by Michelangelo's Sibyls from the Sistine Chapel.[4] The poster image was so popular that it was sold as a lithograph.

In 2008, the company commissioned Stuckist artist, Paul Harvey to create a campaign series of posters with a stylistic reference to Alphonse Mucha.[5] Harvey made works featuring famous double acts to emphasise the sales message of "The Original Double", a reference to the twin-size packets of papers made by Job.[5] Harvey's enthusiasm for the project came about because "Mucha is one of his heroes", said Mark Ross, the director of Glorious Creative agency managing the campaign.[5] The work created some controversy:[6] Gilbert and George gave their endorsement to the images, but The Mighty Boosh and The White Stripes were not pleased to be featured.[6] Famous Doubles, a show of the original paintings used for the posters, was promoted at the Wanted Gallery in Notting Hill by Fraser Kee Scott, director of the A Gallery.[6][7]

The trademarks 1.0, 1.25, 1.5 and 2.0 are property of DRL Enterprises, Inc.

Popular culture[edit]

In the movie Maximum Overdrive, which featured Emilio Estevez being chased by 'possessed' trucks, a JOB 1.5 truck was shown as one of the key vehicles.

Reptiles, a 1943 lithograph by M. C. Escher shows a package of JOB rolling papers.

In the 1981 film Nice Dreams, Tommy Chong says he has been sponsored by JOB papers.

See also[edit]

References[edit]

  1. ^ (French) Les très riches heures du papier à rouler: regards sur une collection - Musée du papier d'Angoulême
  2. ^ (French) JOB History - Sept Deniers
  3. ^ (French) JOB Posters - Sept Deniers
  4. ^ Renate Ulmer, Alfons Mucha, Taschen: 2002, pp. 38–40
  5. ^ a b c Fahy, Michael. "Zig Zag has a new paper round", Crain's Manchester Business, 16 June 2008. Retrieved 30 August 2010.
  6. ^ a b c "Famous doubles", 3:AM Magazine, 19 October 2009. Retrieved 30 August 2010.
  7. ^ The Wanted Gallery has since been renamed GG Gallery

External links[edit]