|Area served||United States, China|
|Method||Education, Collaboration, Deployment|
|Slogan||"Rethink Energy. Reshape the World."|
JUCCCE (Joint U.S.-China Collaboration on Clean Energy) is a Shanghai-based non-profit organization dedicated to accelerating the use of clean energy in China within ten years, while building trust and cooperation between China and the United States. Founded in 2007 by TIME "environmental hero" and 2012 Hillary Step Award Winner Peggy Liu, the organization has a diverse set of high-impact programs, in addition to hundreds of partners and special advisers. JUCCCE has emerged as an organization distinctly positioned to work with governments, businesses, NGOs and consumers to effect positive change.
Its China Dream project has been credited with popularizing the phrase "Chinese Dream", through a translation of a New York Times article written by American journalist Thomas Friedman called "China Needs Its Own Dream". The term was later adopted by Xi Jinping. JUCCCE defines the Chinese dream as sustainable development.
JUCCCE's method is to convene international, cross-sector and cross-border stakeholders to accelerate China's sustainable transformation. Its unique organizational capability and Chinese government channels have allowed it to reach local leaders across the country, while tapping into resources across powerful global networks. Given the urgent timeline of their projects, JUCCCE has designed all programs to reach major milestones within three years or fewer.
The Joint U.S.-China Collaboration on Clean Energy (JUCCCE) was founded after the 2007 MIT Forum on the Future of Energy in China, the first public dialogue on clean energy between U.S. and Chinese government officials. After in-depth cross-border and cross-sector discussion, forum speakers, sponsors, and attendees agreed that a new form of programmatic collaboration on clean energy was urgently needed—one that could replace antiquated "shuttle diplomacy" between nations. Thus, JUCCCE was founded with a framework focused on relatively shorter-term, high-impact programs. The organization specializes in convening international expertise and technologies to lower barriers to deployment of clean energy and energy-savings solutions in China.
JUCCCE catalyzes systemic change in China's key drivers of energy use—urbanization, industry, and consumption.By successfully combining in-depth technical expertise, or "hard" tools, and consumer marketing knowledge, or "soft" tools, JUCCCE has been able to "activate" concepts in the marketplace as seen through their Smart Grid program, the acceleration of "eco-cities", and media coverage of green consumerism. In addition to working on these various programs, JUCCCE has created a collaborative leadership model that has been incorporated into their "Stone Soup Global Leadership" initiative.
JUCCCE's first achievement was the China Smart Grid Cooperative, which revolutionized China's electric grid and brought renewable energy deployment to scale. By convening Chinese decision makers with international experts to introduce Smart Grid into China, it contributed to China's main State Grid utility's May 2009 announcement to deploy Smart Grid by 2020 and to invest USD 7.3 billion (this has since doubled). Today, there are 15 Smart Grid city pilots across China. The program was highlighted by the Clinton Global Initiative in 2008. In addition, the organization helped launch China's first Smart Grid business hub in Yangzhou on April 19, 2009.
JUCCCE China Energy Forum is one of the highest-level cross-sector, cross-border conferences on sustainable technologies, bringing together top leaders from government, business, and academia to discuss clean energy. JUCCCE has held five JUCCCE China Energy Forums. The first was MIT Forum on the Future of Energy in China; it was held in 2007 and became one of the first public dialogues between China and U.S. government on clean energy and also the place where JUCCCE was conceived. The most recent forum was held November 19-20, 2011, with CECEP (China Energy Conservation and Environmental Protection Group), the only state-owned enterprise in this sector. Representatives from seven countries attended.
JUCCCE further accelerated the progress of Chinese "eco-cities” through its mayoral training program. Currently there are over 170 cities in China with eco-city developments and 8 model low-carbon regions in development; the term "low-carbon city" is now part of common vernacular within the field of sustainable development. JUCCCE has created a series of educational modules targeted for mayors and central government officials to demonstrate how saving energy and the environment can boost local GDP growth created in partnership with the National Academy for Mayors in China under the Ministry of Housing and Urban Rural Development, and the China Executive Leadership Academy in Pudong. In the last four years, the organization has trained over 350 government officials leading a combined population of over 450 million. JUCCCE’s Ecoheritage Tourism program additionally leveraged connections to official government training academies to 80 students in 2012.
JUCCCE’s Eco-heritage Tourism program additionally leveraged connections to official government training academies to introduce a win-win path to protecting environmental and cultural assets while creating local jobs and investing in the community. JUCCCE introduced case studies and best practices to the China Executive Leadership Academy in Pudong on geotourism for sustainable cities in April and September 2012.
In 2010, JUCCCE acted to trigger some of the first green coverage in consumer media through educational campaigns featuring supermodel Du Juan, Chinese "environmental" popstar Chen Ling, and actress Li Bingbing. Working with volunteers, it conducted educational programs for students on the importance of an environmentally conscious society and helped donate about 130,000 energy-efficient bulbs to eight cities.
JUCCCE’s flagship is the “China Dream”—to reimagine prosperity and reshape consumerism. This involves international collaboration and the efforts of contributors such as Marks & Spencer, the World Economic Forum’s New Energy Architecture Global Agenda Council, the Urban China Initiative, Shanghai Jiao Tong University, Real Pegasus (Edelman China), WPP, Saatchi & Saatchi among others. The organization works to reshape social norms and consumer behavior and reach out to a middle class that will include 8 million by 2025. The project visualizes and activates an "aspirational" lifestyle that is personally desirable as well as sustainable, and guides consumers through policies on product purchases and use. JUCCCE relies on its ability to convene high-level, cross-sector global influencers to deploy a “green-gilded” vision—a “buzz-worthy lifestyle that taps into consumers’ desires and aspirations”. Given that China’s per capita emissions are anticipated to match those of the United States by 2017, JUCCCE has worked with government channels as a nexus platform to gather resources and quickly bring projects to scale.
"A New Way to Eat" is a spinoff of JUCCCE’s China Dream workshops that combines nutritious, sustainable food and "culturally relevant eating habits" in order to change school lunches in a way that will educate students to eat responsibly.
Stone Soup Global Leadership
To increase international collaboration, JUCCCE has held five JUCCCE China Energy Forums; as a result, the organization has developed a track record of facilitating interactive, bilingual, high-quality forums that bring together leaders from government, academia and business to discuss clean energy collaboration opportunities. The fourth annual China Energy Forum was created in partnership with the China Energy Conservation and Environmental Protection Group and was held in Chengdu in November 2010.
JUCCCE codified its collaborative working model into a new paradigm of leadership, dubbed "Stone Soup Global Leadership", to help society tackle today's increasingly cross-sector and cross-border global challenges. JUCCCE launched Stone Soup at the World Economic Forum with Young Global Leaders in 2011. The leadership model has been designed to teach others how to identify catalytic leaders, and to use an interactive learning website with case studies, formal training at leadership institutions, and workbooks.
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