JWT

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JWT
Type Subsidiary of WPP Group
Industry Advertising
Founded 1864
Headquarters New York, New York, USA
Website www.jwt.com

JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group (NASDAQ:WPPGY) and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998.[1] JWT was named Adweek magazine's 2009 "Global Agency of the Year."[2]

Contents

History [edit]

J. Walter Thompson Co. advertisement, 1903

The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, by Thompson's purchase of the company from Carlton, which eventually became J. Walter Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.[3]

JWT claims to be the first to:

  • build the first full-service advertising agency[4]
  • create the first international network. Its London office opened in 1899.[5] By 1930, the agency had established offices in some 30 countries.
  • pioneer ad careers for women. It hired the first female creative director in 1908.[6]
  • create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.[6][7]
  • produce the first-ever TV commercial in 1939.
  • develop account planning in 1968.
  • create the first advertisement in Second Life (Ford Argentina)[8]
  • be the first agency to create its own television Christmas special in 2009, Macy's "Yes, Virginia" (JWT New York)[9]

Business [edit]

JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

Clients of JWT include:

JWT New York [edit]

JWT New York is the headquarters of JWT Worldwide[12] as well as the largest of JWT’s 200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, HSBC, Johnson & Johnson, Nestlé, Royal Caribbean, Schick, U.S. Corp. for Travel Promotion among others. In March 2010, David Eastman was named CEO JWT North America.[13] He is also the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency was acquired in August 2010.[14] In July 2011, Eastman also acquired the Los Angeles-based shopper marketing firm Lunchbox. [15] In August 2011, JWT New York won the U.S. Corp. for Travel Promotion account.[11] The New York offices of JWT were designed by Clive Wilkinson Architects.

JWT INSIDE [edit]

JWT INSIDE is an employee communications agency providing advertising, marketing, measurement and consulting solutions that help companies recruit, engage and retain employees. The agency has 11 offices in North America and internationally. A subsidiary of JWT, its parent company is WPP.

JWT Atlanta [edit]

JWT Atlanta services a roster of clients including the United States Marine Corps, the U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube and the Federal Emergency Management Agency (FEMA). With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagement services, including creative development, planning, digital strategy, social media, media planning and buying, UX, website design/development, search and analytics. Today, the full-service Atlanta office is led by Chief Creative Officer Perry Fair and Chief Operating Officer Marshall Lauck.

Digitaria [edit]

Digitaria was founded in 1997 [16] as a website design company, focusing mostly on creative content, user experience, and online marketing. As part of a strategy to expand its offerings, Digitaria acquired the technology firm Console in 2006 [17] after collaborating on a redesign of NBC's website. Console was an Encinitas-based company offering digital asset and content management and application hosting tools. The goal was to add Console's technical assets to Digitaria's creative and marketing experience, with the merged company now able to offer customers complete end-to-end website solutions. Between 2005 and 2007, Digitaria increased its revenue by over 300% and tripled its number of employees.

Since then, the company has continued to expand its capabilities and client roster, and was acquired by JWT in September, 2010.[18]

References [edit]

  1. ^ Elliott, Stuart (July 31, 1998). "THE MEDIA BUSINESS: ADVERTISING; Thompson New York was looking for a savior, and Bob Jeffrey intends to succeed at the job. - New York Times". Nytimes.com. Retrieved 2012-06-01. 
  2. ^ McMains, Andrew (January 25, 2010). "JWT: Global Agency of the Year '09". Adweek. Retrieved 2012-06-01. 
  3. ^ "Bob Jeffrey". Huffingtonpost.com. Retrieved 2012-06-01. 
  4. ^ "JWT / J Walter Thompson : advertising and marketing profile at". Adbrands.net. Retrieved 2012-06-01. 
  5. ^ "Inventory of the J. Walter Thompson Company. International Advertisements Collection, 1900-2004 and undated, bulk 1965-1990". Rubenstein Rare Book and Manuscript Library, Duke University. 
  6. ^ a b Kathy L. Peiss (Fall 1998). "American Women and the Making of Modern Consumer Culture - the electronic text". The Journal for MultiMedia History 1 (1). Albany.edu. Retrieved 2012-06-01. 
  7. ^ Michael Madow (Jan 1993). "Private Ownership of Public Image: Popular Culture and Publicity Rights". Cyber.law.harvard.edu. Retrieved 2012-06-01. 
  8. ^ http://www.latinspots.com/website/nota.php?notaid=13448[dead link]
  9. ^ Parpis, Eleftheria (November 30, 2009). "Macy's Revisits 'Yes, Virginia'". Adweek. Retrieved 2012-06-01. 
  10. ^ http://www.mediaweek.com/mw/content_display/esearch/e3ie935cc06a403502223c1b9af7ef44d71?src=bchallenge[dead link]
  11. ^ a b Morrison, Maureen (2011-08-22). "JWT New York Nabs U.S. Tourism Account | Agency News - Advertising Age". Adage.com. Retrieved 2012-06-01. 
  12. ^ "JWT Corporate HQ Office Profile - New York". WPP. 2012-01-06. Retrieved 2012-06-01. 
  13. ^ Vranica, Suzanne (2010-03-25). "JWT's David Eastman to Replace Rosemarie Ryan, Ty Montague - WSJ.com". Wall Street Jornal. Retrieved 2012-06-01. 
  14. ^ McMains, Andrew (August 12, 2010). "JWT Acquires Digitaria". Adweek. Retrieved 2012-06-01. 
  15. ^ Parekh, Rupal (2011-07-20). "JWT Buys L.A. Shopper-Marketing Firm Lunchbox | Agency News - Advertising Age". Adage.com. Retrieved 2012-06-01. 
  16. ^ "(http://www.digitaria.com/about)" May 17, 2011
  17. ^ Wood, Cara, "Direct Marketing News", June 12, 2006, "(http://www.dmnews.com/digitaria-buys-console-to-strengthen-digital-asset-management/article/91532/)", May 18, 2011
  18. ^ McMains, Andrew, "Adweek", August 12, 2011, "(http://www.adweek.com/news/advertising-branding/jwt-acquires-digitaria-103057)", May 18, 2011

External links [edit]

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