JWT
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| Type | Subsidiary of WPP Group |
|---|---|
| Industry | Advertising |
| Founded | (1864) |
| Headquarters | New York, New York, USA |
| Website | JWT.com |
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group (NASDAQ:WPPGY) and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998.[1] JWT was named Adweek magazine's 2009 "Global Agency of the Year."[2]
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[edit] History
The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, by Thompson's purchase of the company from Carleton, which eventually became J. Walter Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.[3]
JWT claims to be the first to:
- build the first full-service advertising agency[4]
- create the first international network. Its London office opened in 1899.[5] By 1930, the agency had established offices in some 30 countries.
- pioneer ad careers for women. It hired the first female creative director in 1908.[6][7]
- create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.[8][9]
- invent the grilled cheese sandwich for its client Kraft[10] in 1930.
- produce the first-ever TV commercial in 1939.
- develop account planning in 1968. Stephen King is considered the father of account planning.[11]
- create the first advertisement in Second Life (Ford Argentina)[12]
- be the first agency to create its own television Christmas special in 2009, Macy's "Yes, Virginia" (JWT New York)[13]
[edit] Business
JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.
Clients of JWT include:
- Bayer
- Bloomberg[14]
- Energizer
- HSBC
- Johnson & Johnson
- Kimberly-Clark
- Kraft
- Macy's
- Nestlé
- Nokia
- Rolex
- Royal Caribbean
- Shell
- Tim Hortons
- Unilever
- United States Marine Corps
- U.S. Corp. for Travel Promotion[15]
- Transamerica
[edit] JWT New York
JWT New York is the headquarters of JWT Worldwide[16] as well as the largest of JWT’s 200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, HSBC, Johnson & Johnson, Nestlé, Royal Caribbean, Schick, U.S. Corp. for Travel Promotion among others. In March 2010, David Eastman was named CEO JWT North America.[17] He is also the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency was acquired in August 2010.[18] In July 2011, Eastman also acquired the Los Angeles-based shopper marketing firm Lunchbox. [19] In August 2011, JWT New York won the U.S. Corp. for Travel Promotion account.[20]The New York offices of JWT were designed by Clive Wilkinson Architects.
[edit] JWT INSIDE
JWT INSIDE provides organizations with advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put people in jobs and keep the workforce engaged. The agency has 11 locations offices across North America and internationally. It is a subsidiary of JWT. Its parent company is WPP.
[edit] JWT Atlanta
JWT Atlanta is a top 10 office in the JWT network and services a roster of clients including the United States Marine Corps, the U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube and FEMA, among others. With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagement services, including creative development, planning, digital strategy, social media, media planning and buying, UX, website design/development, search and analytics. Today, the full-service Atlanta office is led by Rob Quish, a member of JWT North America’s management team and CEO of JWT INSIDE.
[edit] References
- ^ http://www.nytimes.com/1998/07/31/business/media-business-advertising-thompson-new-york-was-looking-for-savior-bob-jeffrey.html?pagewanted=1
- ^ http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i255b591c91282724276e0f3ef05a1c49
- ^ http://www.huffingtonpost.com/bob-jeffrey
- ^ http://www.adbrands.net/us/jwt_us.htm
- ^ http://library.duke.edu/digitalcollections/rbmscl/jwtinternationalads/inv/
- ^ http://www.albany.edu/jmmh/vol1no1/peiss-text.html
- ^ http://find.library.duke.edu/results.php?type=books&recordid=DUKE004304288&format=search
- ^ http://www.albany.edu/jmmh/vol1no1/peiss-text.html
- ^ http://cyber.law.harvard.edu/IPCoop/93mado2.html
- ^ http://confessionsofawannabecopywriter.blogspot.com/2009/11/did-jwt-invent-grilled-cheese-sandwich.html
- ^ http://www.charlesfrith.com/2008/05/stephen-king-jwt.html
- ^ http://www.latinspots.com/website/nota.php?notaid=13448
- ^ http://www.adweek.com/aw/content_display/creative/features/e3i8744d3cf601e141a00030ea58b546b5a
- ^ http://www.mediaweek.com/mw/content_display/esearch/e3ie935cc06a403502223c1b9af7ef44d71?src=bchallenge
- ^ http://adage.com/article/agency-news/jwt-york-nabs-u-s-tourism-account/229414/
- ^ http://www.wpp.com/wpp/companies/officedetail.htm?id=38
- ^ http://online.wsj.com/article/SB10001424052748704266504575142042141673852.html?mod=googlenews_wsj
- ^ http://www.adweek.com/aw/content_display/news/agency/e3i08c9076cee49da843a6285f2b8287128
- ^ http://adage.com/article/agency-news/jwt-buys-l-a-shopper-marketing-firm-lunchbox/228809/
- ^ http://adage.com/article/agency-news/jwt-york-nabs-u-s-tourism-account/229414/
