JWT

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This article is about ad agency. For the web application framework, see JWt (Java web toolkit). For the telescope, see James Webb Space Telescope.
The logo of JWT.

JWT, previously known as J. Walter Thompson, is a marketing communications brand. It is headquartered in New York and has more than 200 offices in over 90 countries. With a network of nearly 10,000 marketers, it has an influential presence in the global advertising sector.[citation needed]

As the fourth-largest agency network in the world, JWT is one of the key subsidiaries of the WPP Group (NASDAQ:WPPGY). It consistently ranks among the world’s top agency networks.[citation needed]

History[edit]

The company was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1878 to The James Walter Thompson Company after Thompson's purchase of the company from Carlton. It was acquired by WPP Group in 1987. In 2005, the agency was rebranded by shortening J. Walter Thompson to JWT.[citation needed]

Business[edit]

JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

J. Walter Thompson Co. advertisement, 1903

Key clients include:

  • Air Canada
  • Bayer
  • Ford
  • HSBC
  • Johnson & Johnson
  • Kellogg’s
  • Kimberly-Clark
  • Macy’s
  • Nestlé
  • Nokia
  • Rolex
  • Schick
  • Shell
  • Tim Horton's
  • Unilever
  • United States Marine Corps
  • Vodafone
  • Vonage

Notable people who worked at JWT[edit]

Notable campaigns[edit]

  • Woodbury Soap, “A skin you love to touch” (1911)[5]
  • 7UP, “The Uncola” (1970s)[6]
  • The United States Marine Corps “The Few. The Proud. The Marines.” (1976)[7]
  • Oscar Mayer, “The Bologna Song” (1962)[8]
  • The United States Marine Corps, “Kraft Theatre” The Rose Garden (1947)[9]
  • Kit Kat “Have a break. Have a Kit Kat” (1957)
  • De Beers, “A diamond is forever” (1947)[3]
  • First Grand Prix for India won at Cannes with the “Lead India” campaign (2008)[10]
  • JWT and Macy’s declare December 14 as “National Believe Day” as a part of the “Yes, Virginia” campaign. (2009)[11]
  • JWT Shanghai wins the first Grand Prix for China at Cannes with the Samsonite “Heaven and Hell” campaign. (2011)[12]
  • JWT Puerto Rico wins the Grand Prix for PR at the Cannes Lions festival for their campaign entitled “The Most Popular Song” for Banco Popular. (2012)[13]

In popular culture[edit]

References[edit]

  1. ^ a b "CVC. Gabriel Garcνa Mαrquez. Cronologνa". Cvc.cervantes.es. Retrieved 2013-11-07. 
  2. ^ "James Patterson Inc". New York Times. 20 January 2010. 
  3. ^ a b brandrepublic.com, 26 July 2002, 08:00AM (2002-07-26). "Superbrands case studies: J Walter Thompson - Brand Republic News". PR Week. Retrieved 2013-11-07. 
  4. ^ "Caroline Jones, 59, Founder Of Black-Run Ad Companies". The New York Times. 8 July 2001. 
  5. ^ "Model Interpretation". Historymatters.gmu.edu. Retrieved 2013-11-07. 
  6. ^ "Ad Age Advertising Century: Top 100 Advertising Campaigns | Special: The Advertising Century". Advertising Age. 1999-03-29. Retrieved 2013-11-07. 
  7. ^ Author* (2012-07-16). "JWT and US Marine Corps: A 65 year partnership going strong | JWT Blog". Jwt.com. Retrieved 2013-11-07. 
  8. ^ "Oscar Mayer Wiener Song". Wisconsinhistory.org. Retrieved 2013-11-07. 
  9. ^ http://www.imdb.com/title/tt0622615/combined
  10. ^ N Shatrujeet, Jun 22, 2008, 12.17am IST (2008-06-22). "Now, Lead India wins Integrated Lion at Cannes". Times Of India. Retrieved 2013-11-07. 
  11. ^ "Macy's National Believe Day Honors The Spirit Of Giving This December 14". Business Wire. 2012-12-10. Retrieved 2013-11-07. 
  12. ^ "Samsonite: Heaven and Hell | Ads of the World". Adsoftheworld.com. Retrieved 2013-11-07. 
  13. ^ "Banco Popular de Puerto Rico, 'The Most Popular Song' | Inspiration | Cannes Lions International Festival of Creativity". Canneslions.com. Retrieved 2013-11-07. 
  14. ^ "Women to Watch: Daiga Atvara, JWT's Digitaria | Special Report: Women to Watch - Advertising Age". Adage.com. 2012-06-04. Retrieved 2013-11-07. 
  15. ^ a b "Guide to the J. Walter Thompson Company. Domestic Advertisements Collection, 1875-2001 and undated, bulk 1920s-1990s". Duke University Libraries. 
  16. ^ Published: September 15, 2003 (2003-09-15). "J. Walter Thompson Co. | AdAge Encyclopedia of Advertising". Advertising Age. Retrieved 2013-11-07. 
  17. ^ "Oscar Mayer Foods Corp. | AdAge Encyclopedia of Advertising -". Advertising Age. 2003-09-15. Retrieved 2013-11-07. 
  18. ^ "1964 1/2 Ford Mustang - By Design -". Automobile Magazine. Retrieved 2013-11-07. 
  19. ^ "Andrex lines up celebratory campaign as mascot puppy turns 40". Marketing Magazine. Retrieved 2013-11-07. 
  20. ^ Author* (2012-10-15). "Kit Kat Goes to Space | JWT Blog". Jwt.com. Retrieved 2013-11-07. 

Further reading[edit]

  • Davis, Rhiannon, “Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960,” Journal of Australian Studies 36 (no. 1, 2012), 81–97.

External links[edit]