|Some or all of this article's listed sources may not be reliable. (October 2011)|
|Developed by||Roberto Orci
|Voices of||Steven Blum
Kevin Michael Richardson
|Opening theme||"Transformers: Prime" by Brian Tyler|
|Ending theme||"Transformers: Prime" by Brian Tyler|
|Country of origin||United States|
|No. of seasons||3|
|No. of episodes||65 (List of episodes)|
|Executive producer(s)||Alex Kurtzman
|Running time||approx. 21/22 minutes|
K/O Paper Products
Darby Pop Productions
|Original channel||Hub Network|
|Original run||November 29, 2010– July 26, 2013|
Transformers: Prime is an American computer-animated television series based on the Transformers toy franchise by Hasbro. The series aired on Hub Network from November 29, 2010 to July 26, 2013. The Transformers: Prime TV movie, Predacons Rising, premiered on October 4, 2013.
The first season became available for instant streaming through Netflix on April 5, 2012. The second season became available on December 7, 2012.
- 1 Production
- 2 Plot
- 3 Characters
- 4 Episodes
- 5 Distribution
- 6 Marketing, merchandise and other media
- 7 Reception
- 8 References
- 9 External links
The initial designs of the characters were first shown off at Botcon 2010 at its panel, and later at San Diego Comic Con 2010. Hasbro created a 400-page Transformers production bible titled the "Binder of Revelation", which the production team used as a reference for Prime. Whereas the movies were about a boy and his car, the dynamic between the kids and the robots on Prime was meant to be more like The Iron Giant.
Digitalscape Company Limited, a Japanese company famous for their work on titles such as Soulcalibur III, Ninja Gaiden, and Dead or Alive Paradise, developed the CGI Animation of Transformers: Prime. Although Digitalscape ran a job fair looking for a talent to work on the production, Polygon Pictures ultimately won. Jose Lopez, character designer, described the animation of the series as "groundbreaking mix of 2D animation and CGI." A show on the level of Transformers: Prime would take about two years to produce, but the animators only had ten months, so five episodes were animated at a time (hence the monthly gaps during a season).
Film composer Brian Tyler serves as the music composer for Transformers: Prime. Matthew Margeson is the music arranger for the series, first arranging the fifteen episodes of the series. The music features a large live orchestra, a rarity in contemporary television scores. The official soundtrack of Transformers: Prime was released on iTunes on March 6, 2012, and on CD on March 13, 2012. An updated theme song with the Beast Hunters theme applied was introduced in the recent episode, "Project Predacon".
Set in the timeline after the novels and video games preceding the television series, Prime began with a five-part mini-series titled "Darkness Rising", which served to introduce the main characters and provide a back story on the Transformers and their war.
The series began with a five-part story called "Darkness Rising". In Jasper, Nevada, three young humans - Jack Darby, Miko Nakadai, and Rafael Esquivel - are accidentally caught in the crossfire in a fight between enormous robots that transform into vehicles. They are taken to the base of the Autobots, where their leader Optimus Prime explains he and his team (consisting of Ratchet, Bulkhead, Arcee and Bumblebee) are autonomous alien robots from the planet Cybertron. The Autobots once had a devastating war against the tyrannical Megatron and his army, the Decepticons, and the war made Cybertron uninhabitable. Megatron returns from a three-year-long exile in deep space with a sample of Dark Energon, which can revive dead Transformers as mindless zombies called "Terrorcons", and he sets out to conquer Earth with a Terrorcon army brought over from Cybertron through a Space Bridge. The Autobots foil his plan by destroying the Decepticon's Space Bridge, and as Megatron is caught in the explosion he is presumed dead.
Following Megatron's supposed death, Starscream assumes leadership of the Decepticons. However, Megatron is found barely alive in the wreckage of the Space Bridge, and returns to power after a long period in stasis. New characters introduced in the first season include Bulkhead's best friend Wheeljack, human terrorist organisation M.E.C.H., and the Decepticons Knock Out, Breakdown, and Airachnid. It also includes the first Autobot death, Cliffjumper, who is killed by Starscream. At the end of the season, the Autobots form an uneasy alliance with Megatron when Earth is threatened by the ancient and destructive being Unicron, who resides at the centre of the Earth. Optimus Prime uses the power stored within the Matrix of Leadership to send Unicron back into hibernation, but the process erases Optimus' memory, which reverts to his original pre-war identity Orion Pax.
Megatron recruits Orion Pax, who has no memory of the Autobot-Decepticon war, into the Decepticons by lying about the Autobots being evil. Jack and Arcee travel to Cybertron to find the legendary super-computer Vector Sigma, and the Autobots successfully restore Optimus' memories with the information stored inside it. The main theme for the rest of the second season is the discovery of ancient relics and weaponry from Cybertron buried on Earth, with the Transformers fighting over each new discovery. New characters introduced include the Decepticons Shockwave and Dreadwing, a hive of Insecticons, the Autobot Smokescreen, and the man-made Transformer Nemesis Prime. Among the relics hidden on Earth are the four Omega Keys, which activate the Omega Lock, an ancient machine capable of making Cybertron habitable again. The Decepticons acquire all four keys and plan to terraform Earth into a mechanical planet like Cybertron, which would kill all life on Earth. Optimus Prime destroys the Omega Lock to save Earth, but before its destruction the Lock creates a massive fortress in the Nevada desert, and the Decepticons demolish the Autobot base with Optimus still inside.
Season 3: Beast Hunters
Following the destruction of their base at the hands of Megatron, the Autobots, along with Jack, Miko, and Raf, are separated and struggle to reconnect with one another. However, Smokescreen returns to Jasper to rescue Optimus Prime, who is close to death. Meanwhile, Shockwave returns, having cloned an ancient Cybertronian, dragon-like beast called a Predacon in hopes of having it hunt down the Autobots. While Smokescreen tries to find a way to save Optimus, Ultra Magnus comes to Earth to lend the Autobots a hand as the Predacon named Predaking starts to get intelligent.
Transformers Prime Beast Hunters: Predacons Rising
The series ended with the three-part "Predacons Rising", which aired on October 4, 2013. The Autobots return to Cybertron, having successfully made it habitable with the rebuilt Omega Lock. Optimus Prime and Wheeljack travel into deep space to find the AllSpark, the legendary source of all life on Cybertron, which is needed for the creation of new Cybertronian life. The mind of Unicron is re-awakened by Cybertron's restoration, and taking control of Megatron's corpse he flies to Cybertron, planning to destroy it once and for all. Elsewhere, Shockwave and Starscream continue to clone the fossilised remains of Predacons, creating new Predacons Darksteel and Skylynx. When Unicron returns to Cybertron and raises an army of Terrorcons from Predacon remains, the Autobots, Decepticons and Predacons must join forces to defeat him and save their home world.
|Season||Episodes||Originally aired||DVD and Blu-ray release date|
|Season premiere||Season finale||Region 1/A||Region 2/B||Region 4/B|
|Mini-Series||5||November 29, 2010||December 3, 2010||December 6, 2011||October 22, 2012||June 20, 2012|
|1||21||February 11, 2011||October 15, 2011||March 6, 2012||N/A||N/A|
|2||26||February 18, 2012||November 2, 2012||November 20, 2012||N/A||N/A|
|3||13||March 22, 2013||July 26, 2013||December 3, 2013||N/A||N/A|
United States broadcast
In the United States, Transformers: Prime airs on Hasbro and Discovery Communications-owned television network, The Hub. The original broadcast of Transformers: Prime on The Hub has been announced to have done extremely well. During the second week of broadcasting many sources showed an increase in ratings. A one hour sneak peek of the first two episodes of the series was broadcast on The Hub on November 26, 2010. Airing started on November 29, 2010, and continued to December 3, 2010, with the official Season 1 launch airing February 11, 2011. On The Hub the series attracts an approximate 102,000 viewers per episode. Beginning December 8, 2012, the series also made a network premiere on The CW as part of its Saturday morning Vortexx block, making it the first Hasbro Studios animated production to make presence in the United States terrestrial television.
English language broadcast outside the U.S.
On November 9, 2010, Hasbro Studios has announced a broadcasting rights deal with Corus Entertainment in Canada, which includes Transformers: Prime. The series was premiered there on January 9, 2011 on Teletoon, half-owned by Corus, with new episodes airing on Sundays at 12:00pm Eastern/11:00am Central. As a part of the deal between Hasbro Studios and Turner Broadcasting System Europe announced on December 13, 2010,Transformers: Prime started broadcasting in the United Kingdom and Ireland on September 5, 2011 on Cartoon Network, and later on Cartoon Network Too, and in Central Europe, South Africa, and the Middle East on September 10, 2011 on the pan-European Cartoon Network. In Singapore, MediaCorp has broadcasting rights for Hasbro Studios programs including Prime, which the English version was premiered on Okto. In Malaysia, Media Prima has broadcasting rights for Hasbro Studios programs including Prime, which the English version was premiered on NTV7.
On December 13, 2010, Hasbro Studios has announced a deal with Turner Broadcasting System Europe to distribute the studio's animated programs, including Transformers: Prime, to Spain (premiered on September 2011 on Boing, owned by Mediaset España and TBS Europe), the Nordic countries (Denmark, Norway and Sweden; premiered on Cartoon Network), the Middle East (premiered on September 8, 2011 on Cartoon Network Arabic), and the United Kingdom and Ireland . On January 4, 2011, a deal was made between Hasbro Studios and Mediaset, a private broadcaster in Italy, to distribute the studio's animated programs in Italian market. One of them, Transformers: Prime, was premiered on September 11, 2011 on Italia 1, a part of Mediaset. The theme music for Italian version, replacing Brian Tyler's theme, is sung by Silvio Pozzoli and Marco Gallo.
EBS, a South Korean public broadcaster, premiered Transformers: Prime on August 29, 2011. In South Korean broadcasts, Miko Nakadai was renamed "Mina" (미나) without family name and, as of the finished version (as confirmed in person by the voice actress for Miko in the Korean version), all references to the character's nationality were removed. The English language broadcasts on EBS English, however, were not affected. The broadcasting right for Transformers: Prime across Hispanic America and Brazil is held by Cartoon Network in Latin America, which premiered the series on November 7, 2011 .
Additionally, Hasbro Studios has sold Prime to other broadcasters in Asia and Europe, such as TVB Jade in Hong Kong (premiered on August 28, 2011, Nickelodeon in the Netherlands (premiered on September 4, 2011) and Germany (premiered on September 23, 2011), Lagardère Active in France (premiered on November 5, 2011 on Canal J), VMMa in Flanders, Belgium (premiered on 2BE), MediaCorp in Singapore, Yoyo TV (owned by ETTV) in Taiwan (premiered on December 5, 2011) and Super 7 in Bulgaria (premiered September 2012). On May 9, 2011, Discovery Enterprises International, a distribution arm of Discovery Communications, began representing Hasbro Studios at the APEX TV Market held that year to distribute the studio's programs to non-theatrical market. As a result, Transformers: Prime is available on the planes of Continental Airlines, Emirates, Etihad Airways, Qantas, Singapore Airlines, South African Airways and Thai Airways International, as of October 2011[update]. On August 11, 2013, Transformers: Prime premiered in Greece through Star Channel.
Broadcast in Japan
In Japan, the rights for the Transformers franchise are primarily held by Tomy, which operate themselves as Takara Tomy in Japan after merging with Takara (the creator of the toy line which precedes Transformers). The Japanese version of Transformers: Prime (titled 『超ロボット生命体 トランスフォーマー プライム』 in Japanese) is produced by TV Aichi and Dentsu in association with Tomy and Nikkatsu. In Japan, it was premiered on April 7, 2012 on the TXN network headed by TV Tokyo, where TV Aichi is an affiliate. As of April 2012[update], each episode premieres on the network's 8 am slot on Saturdays presented by TV Aichi, which is broadcast across all six TXN affiliates. Because of the network's limited coverage, most of TXN's national non-news programs are syndicated in other prefectures after initial run. For Prime, each episode is syndicated in 12 prefectures after premiering on TXN, with delayed days ranging from 14 days (NST, an FNN/FNS affiliate in Niigata Prefecture, on Saturdays as of April 2012[update]) to 32 days (GBS, a JAITS member in Gifu Prefecture, on Wednesdays as of May 2012[update]).
Cartoon Network in Japan, a pay television channel with nationwide presence, has announced they will broadcast the series every Saturday and Sunday, starting from October 20, 2012 . From episodes 1 to 13, the opening theme to the series is the Japanese version of "Feeling" sung by South Korean band Big Bang, and closing theme is "I Believe in All" sung by Clutcho. From episode 14 to 26, the opening theme is "Transformerz" sung by M-Flo, and closing theme is "A Little Bit" sung by Clutcho. From episode 27, the opening theme is a remix of "Transformerz" with new lyrics, and closing theme is "Discord" sung by Tokyo Girls' Style. From episode 1, the Japanese version features two locally inserted short segments: one segment is in live action which features Tokyo Girls' Style and is hosted by Keiji Fujiwara, and the other one is animated. On August 12, 2012, TV Tokyo aired a 2-hour overnight Transformers: Prime special.
In the United States, episodes of Transformers: Prime are available for digital download through the iTunes Store. The show, along with several other Hasbro properties, was added to the Netflix video streaming service on April 1, 2012. Shout! Factory produced a DVD featuring the 5-parted mini-series, "Darkness Rising" released on December 6, 2011. The 5 episodes are "sewn" together as one big story, and are not in separate episodes to make a more movie-like presentation. Shout! Factory was in talks with Hasbro to add animatics and concept designs for characters and backgrounds to the DVD, as special features. Transformers: Prime's first season was released on DVD and Blu-ray on March 6, 2012. Recently, Shout! Factory had announced another DVD release titled "One Shall Stand", which became available on July 31, 2012. This included the final four episodes of season 1 and the first three episodes of season 2, with these 7 episodes "sewn" together to make a more movie-like presentation in the same manner as the "Darkness Rising" DVD. "Transformers Prime – The Complete 2nd Season" became available on DVD on November 20, 2012, and the Blu-ray Disc set became available on November 27, 2012. "Transformers Prime - Season 3: Beast Hunters" was released on DVD and Blu-ray on December 3, 2013.
In Australia, Madman Entertainment holds home media and digital distribution rights for Prime. In Japan, Avex is releasing a series of DVD discs for both rental and sale, with each volume containing 2 episodes respectively.
Marketing, merchandise and other media
Hasbro got the Toys R Us located in Times Square in New York City to cover all of the outside of the store in Transformers: Prime. Several billboards were rented. One even appeared on Broadway in New York City. Additional advertisements were added to comic book backings. A giant statue of Optimus Prime (modeled after his Transformers: Prime design) was shown off at San Diego Comic Con 2010. The statue was later moved to the location of New York Comic Con 2011, where Hasbro debuted their involvement in the convention.
The official launch date of the toy line is December 1, 2011. The release date of July 2011 was incorrectly stated during BotCon 2011, but the December 1, 2011 date was later confirmed by the Hasbro Brand Team. Although earlier resources stated that the line would launch on October 1, 2011 or October 11, 2011.
Ruckus Mobile Media is to deliver Transformers: Prime innovative storybook apps for Android, and iOS (iPad, iPhone, iPod Touch). The app will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions. The app was slated to release in May 2011, but was not released.
IDW Publishing has released a group of comic books based on Transformers: Prime. A comic book prequel was released on October 13, 2010, in the United States. Followed by an October 26, 2010, Canadian release date. Adaptations of episodes (usually two episodes per comic book) from the series are currently being released, similar to the Transformers Animated comic books. Some Transformers: Prime storybooks are also set for release in April, August and September 2012, in the UK such as Transformers Prime: Official Handbook and Transformers Prime: Meet the Team.
|This section requires expansion. (September 2012)|
Awards and nominations
|2011||Daytime Emmys||"Outstanding Performer in an Animated Program"||Peter Cullen||Nominated|
|"Outstanding Directing in an Animated Program"||Directors||Nominated|
|"Outstanding Individual Achievement in Animation"||Vince Toyama||Won|
|"Outstanding Achievement in Music Direction and Composition"||Brian Tyler||Nominated|
|"Outstanding Writing in Animation"||Writers||Nominated|
|2012||Daytime Emmys||"Outstanding Special Class Animated Program"||Entire crew||Won|
|"Outstanding Directing in an Animated Program"||David Hartman||Nominated|
|"Outstanding Achievement in Sound Editing – Animation"||Robbi Smith||Nominated|
|Robert Poole II|
|"Outstanding Achievement in Sound Mixing – Animation"||Ray Leonard||Nominated|
|"Outstanding Individual Achievement in Animation"||Christophe Vacher||Won|
|CINE Awards||CINE Eagle Award||Whole crew||Won|
|CINE Special Recognition for Series Television||Whole crew||Won|
|CINE Special Jury Award||Whole crew||Nominated (to be announced in 2013)|
|CINE Masters Series Award||Whole crew||Nominated (to be announced in 2013)|
- Fury, Sol (March 20, 2013). "Hub Press Release with details of Beast Hunters Predacons Rising TV Movie". Transformers World 2005. Retrieved July 2, 2013.
- Executive Producers Roberto Orci and Jeff Kline Interview Transformers: Prime
- Transformers: Prime Creative Talent Interview – BotCon 2011
- Digitalscape Behind Development of Transformers Prime CG
- RAC (July 17, 2013). "Synopsis and Cover Art Revealed For Transformers Prime: Beast Hunters Predacons Rising DVD/Blu-Ray". TFormers.com. Retrieved July 17, 2013.
- Kondolojy, Amanda (August 30, 2013). "The Hub Network Will Have the Exclusive World Premiere of Hasbro Studio's 'Transformers Prime Beast Hunters Predacons Rising'". TV by the Numbers. Retrieved August 30, 2013.
- "Search". Shout! Factory. Retrieved December 8, 2012.
- "Transformers Prime: Volume 1 – Darkness Rising". Ezy DVD. Retrieved April 15, 2012.
- Lambert, David (December 9, 2011). "Transformers Prime – The Complete 1st Season on 4-Disc DVD and Limited Edition Blu-ray!". TV Shows on DVD. Retrieved January 13, 2012.
- Q, Jack (December 19, 2011). "Transformers Prime Season 2 Trailer Video – The Robots Return February 2012". TFormers. Retrieved December 21, 2011.
- Van, Peter (November 15, 2011). "Transformers Prime Season 2 Will Not Premiere Until 'Early 2012'". TFormers. Retrieved November 24, 2011.
- Lambert, David (August 20, 2012). "Transformers Prime – 'The Complete 2nd Season' is Scheduled for DVD and for Blu-ray". TVShowsOnDVD.com. Retrieved August 23, 2012.
- The Hub ratings shows some momentum
- Hasbro Studios and Corus Entertainment's Kids Networks Reach Broad Animation and Live-Action Programming Agreement (NYSE:HAS)
- "Sunday Mornings on Teletoon are a Rush with an All-new Lineup of Action Programming". CNW. Retrieved July 26, 2011.
- Hasbro Studios, Turner Broadcasting Seal Deal for 'Transformers Prime,' 'Chuck and Friends,' 'My Little Pony' and 'Pound Puppies' (NYSE:HAS)
- "Hasbro Studios series head to Asia"
- Screenings 2012 – Media Prima Berhad
- Hasbro Studios and Mediaset, Italy's Leading Media Group, Reach Deal Covering Animated Series Based on Popular Brands (NYSE:HAS)
- Hasbro Studios launches series in Latin America » Kidscreen
- Hasbro Studios makes raft of European sales » Kidscreen
- Discovery Communications to Begin Representing Hasbro Studios Programming to Non-Theatrical Market at APEX TV (NYSE:HAS)
- Hasbro Studios content takes to the skies » Kidscreen
- "Transformers: Prime on the Star Channel". Star Channel. Retrieved August 11, 2013.
- Toy manufacturer Hasbro has brought on Russian television heroes of its brands "Pony" and «Transformers». Bulletin of the license market (Russian language)
- Transformers: Prime. Forum of Carousel
- TRANSFORMERS PRIME, Season 1 (HD) | Shows for ages 4 YEARS AND UP | Hasbro
- "Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S.". Hasbro (Press release). April 5, 2012. Retrieved April 5, 2012.
- "Transformers: Prime – 'Darkness Rising', the Newest Program's Original 5-Part Mini-Series, Announced!"
- "Transformers: Prime – Darkness Rising Hits DVD Dec. 6"
- "Transformers: Prime Miniseries Rises: Five-part Darkness Rising series coming to DVD in December."
- "Transformers: Prime – 'Darkness Rising' DVD info Updated: Story Presentation and Extras"
- "Hasbro Markets Transformers: Prime in New York City".
- New Transformers: Prime Advertisement Featured on Back Cover of DC Comics' JLA Issue #51
- Transformers: Prime Optimus Prime Revealed
- Hasbro Makes a Giant Debut at NY Comic Con: Focuses on Marvel Comics and Transformers
- tformers.com. "BotCon 2011 Live Blog – 2011 Hasbro Toys with the Brand Team". Retrieved June 4, 2011.
- Brian Truitt. "Check out the new toy for Arcee, the resident girl bot on Transformers: Prime".
- Jasen Kwedlo. "Hasbro's 2011 Transformers: Prime First Edition Action Figures".
- "Hasbro Teams Up With Ruckus Mobile Media to Bring Transformers: Prime Storybook App".
- "The Hub Delivers Ratings Increases with Holiday Programming, Including Transformers: Prime and G.I. Joe Renegades"
- bwbm. "Transformers: Prime Nabs 6 of 8 Hasbro Studios Daytime Emmys". Retrieved July 24, 2011.
- BWW News Desk (July 9, 2012). "Four Series on The Hub TV Network Win 2012 CINE Golden Eagle Awards". BroadwayWorld.
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