Litton's Weekend Adventure

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Litton's Weekend Adventure
Type Saturday morning block
Country United States
Availability National
Owner Litton Entertainment
Launch date
September 3, 2011 (2011-09-03)
Former names
ABC Weekend Adventure
Affiliation ABC
AFN[1]
Official website
www.littonweekendadventure.com

Litton's Weekend Adventure is an American syndicated programming block that is produced by Litton Entertainment. It is broadcast weekend mornings on ABC and features live-action documentary and lifestyle series that meets educational and informative criteria defined by the 1990 Children's Television Act.[2][3] Announced on May 24, 2011, Litton's Weekend Adventure launched on September 3, 2011, replacing the ABC Kids block.[4][5][6][7]

Background[edit]

Networks were dropping their Saturday Morning cartoon blocks for increased regulations and changes in viewing habits because of cable cartoon channels, recordable or streaming media and cultural shifts.

The block came as a result of ABC's decision in March 2011 to no longer provide E/I programming as part of its Saturday morning network lineup to its affiliates;[4] the network had not introduced any new E/I programs for its ABC Kids block since 2008, and the E/I programs that had been airing on the network at the time of the decision had all been re-purposed Disney Channel sitcoms in reruns for three years, some of which were fully out of production.[citation needed] Also, before The Walt Disney Company returned the rights to the Power Rangers franchise in 2010 to Haim Saban,[8] several station groups that owned ABC affiliates (such as Hearst Television) refused to carry any series from that franchise or chose to run them only in low-rated early morning timeslots, and had demanded any lineup be fully educational so the stations would not have to purchase E/I programming from syndication distributors.[citation needed]

Original logo, used from September 3, 2011 to September 28, 2013.

As a compromise, the network's affiliate board agreed to instead look for a broadcast syndication package that would air exclusively on ABC stations. Litton Entertainment was eventually selected by the ABC affiliate board to program the block, beating out two other competitors as a part of the winning presentation in which Litton suggested counter-programming then usual Saturday fare by targeting those ages 13–16 and including “pro-social programming”. Announced as "ABC Weekend Adventure", the block had in development Agents of Change from producer Mark Koops (as of May 25, 2011)[4] and Earth: Angry Planet (as of May 17, 2010)[9] which were never aired.

History[edit]

The first ABC station groups to sign on to the block were ABC's owned-and-operated stations, Cox Media, McGraw Hill, Newport Television and Post Newsweek, followed by Belo, Bonten Media Group, Chambers Communications Corporation, Fisher Communications, Gannett Company, Hubbard Broadcasting, Journal Communications, LIN Media, News Post Gazette, Young Broadcasting and Weigel Broadcasting by May 2010.[9]

The American Forces Network began broadcasting the block in June 2012.[1] On September 24, 2012, it was announced that a television version of Everyday Health's YouTube series Recipe Rehab would premiere on the block beginning on October 6, 2012[10] replacing the Everyday Health show.[11][12]

On September 28, 2013, Litton introduced its second Saturday morning television block, CBS Dream Team, on ABC competitor CBS.[13] The following week on October 4, 2013, the Weekend Adventure block's "Health and Wellness Hour" (consisting of health and culinary programs that filled the third hour of the block) was discontinued as part of a refocusing towards exclusively wildlife-focused programs;[citation needed] with the move, Recipe Rehab migrated to the Dream Team block[14] (Its former lead-out, Food for Thought with Claire Thomas, was canceled outright).[citation needed]

Similarly, Expedition Wild will move from Weekend Adventure to The CW's One Magnificent Morning, another Saturday morning block produced by Litton, when that lineup debuts in October 2014.[15]

For the week ending July 27, 2014, the Weekend Adventure is listed by Nielsen Ratings as one of the most-watched syndicated programs in the United States, along with Judge Judy.[16]

Programming[edit]

Current programming[edit]

Actual times may vary by station, and the lineup might be split over Saturday and Sunday to accommodate an affiliate's local news or local interest programming.

Former programming[edit]

  • Culture Click (hosted by Nzinga Blake) – September 3, 2011[4] – February 11, 2012
  • Everyday Health (hosted by Leila Ali, Jenna Morasca, and Ethan Zohn) – September 3, 2011 – September 29, 2012
  • Food for Thought with Claire Thomas (produced by Basil Street Media) announced as The Delicious Adventures of Claire Thomas – September 3, 2011[4] – September 28, 2013
  • Recipe Rehab – October 6, 2012 – September 28, 2013
  • Expedition Wild, hosted by Casey Anderson - September 3, 2011 – September 27, 2014, originally on Nat Geo Wild Channel then moved to One Magnificent Morning[15]

See also[edit]

References[edit]

  1. ^ a b Albiniak, Paige (May 2, 2012). "American Forces Network Adds Litton's Weekend Adventure". Broadcasting & Cable. Retrieved August 15, 2014. 
  2. ^ "Litton's Weekend Adventure". Litton Entertainment. Retrieved July 10, 2011. 
  3. ^ "Everyday Health, Inc. and Litton Entertainment Announce New Television Series, "Everyday Health," to Premiere on ABC Affiliates". KFVS-TV. July 8, 2011. Retrieved July 10, 2011. 
  4. ^ a b c d e f g h "ABC Orders Saturday Kids Block From Litton". TVNewsCheck. May 24, 2011. Retrieved May 24, 2011. 
  5. ^ Albiniak, Paige (May 24, 2011). "ABC to Premiere ABC Weekend Adventure on Sept. 3". Broadcasting & Cable. Retrieved May 24, 2011. 
  6. ^ "Litton Announces "ABC Weekend Adventure"". Business Wire. May 24, 2011. Retrieved May 24, 2011. 
  7. ^ "Cynopsis: Kids! 05/26/11". Cynopsis. May 26, 2011. Retrieved May 27, 2011. 
  8. ^ Bond, Paul (August 10, 2010). "Disney's Q3 boosted by TV operations profit; Power Rangers sale added $43 million to coffers". The Hollywood Reporter. Retrieved August 11, 2010. 
  9. ^ a b "Litton Entertainment's ABC Station E / I Package Adds New Station Groups" (PDF). Litton.tv (Litton Entertainment). May 17, 2010. Retrieved September 16, 2014. 
  10. ^ Shields, Mike (September 24, 2012). "YouTube Hit Jumps to TV—Albeit Saturday A.M.". AdWeek. Retrieved September 29, 2012. 
  11. ^ Efrati, Amir. "From YouTube to TV". Wall Street Journal. Retrieved June 9, 2014. 
  12. ^ "Everyday Health's New TV Series, "Recipe Rehab," Is First Show From A YouTube Original Channel To Air On Network TV". Reuters (New York City: Everyday Health, Inc.). PR Newswire. September 28, 2012. Retrieved June 9, 2014. 
  13. ^ James, Meg (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013. 
  14. ^ "Former Greenbrier chef now stars in 'Recipe Rehab'". AP. AP. September 7, 2013. Retrieved June 9, 2014. 
  15. ^ a b Downey, Kevin (June 5, 2014). "CW Joins with Litton for Sat. Morning E/I Block". TVNewsCheck. Retrieved June 5, 2014. 
  16. ^ Bibel, Sara (August 5, 2014). "Syndicated TV Ratings: 'Judge Judy' Number One in Households & Viewers; 'Live With Kelly & Michael' Top Talker for Week Ending July 27, 2014". TV By the Numbers (Tribune Digital Ventures). Retrieved September 16, 2014. 

External links[edit]