Jack Link's Beef Jerky

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Jack Link's Beef Jerky is a brand of beef jerky. It was founded by John 'Jack' Link in 1986.[1][2] They are known for their "Messin' with Sasquatch" ads.[3] In 2013 they signed a sponsoring deal with the Seattle Mariners.[4][5]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [6]in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

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