Jack Morton Worldwide
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Jack Morton Worldwide is a global experiential marketing agency within the Interpublic Group of Companies. The CEO is Josh McCall,[1] and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement.[2] Recent clients include IBM, GM, Subway Restaurants and HP.
[edit] Company history
Jack Morton Worldwide is based in Boston,[3] and was founded in 1939 by Jack Morton as an entertainment production company.
Jack Morton extended its capabilities and reach through acquisitions and by opening new offices worldwide. By the 1960s, Jack Morton Productions had offices in Washington DC, New York (1954) and Chicago (1960) and added internal communications, production and staging to its capabilities.
By 1977, Bill Morton, son of Jack Morton, became Chairman and CEO as offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia.
Offices opened in Detroit (1987), Los Angeles (1987), Boston (1990) and Minneapolis (1990) and the company began to shift its focus from tradition production company to an experiential marketing agency.
In recent years Jack Morton has broadened its capabilities in areas such as: public events (Special Olympics, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; broadcast design; and more focused markets like Latinos in the US. [4]
[edit] References
- ^ "Jack Morton Appoints Josh McCall CEO". www.adweek.com. http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1830364. Retrieved 2008-01-24.[dead link]
- ^ "Jack Morton Worldwide wins a Daytime Emmy: Montclair designer accepts award for the ‘Martha’ set". www.montclairtimes.com. http://www.montclairtimes.com/page.php?page=12455. Retrieved 2008-01-24.[dead link]
- ^ Rood, David (2003-09-04). "Walker defends US Games choice". Melbourne: www.theage.com.au. http://www.theage.com.au/articles/2003/09/03/1062548908758.html?from=storyrhs. Retrieved 2008-01-24.
- ^ "Athens lights up the Games". BBC SPORT. 2004-08-14. http://news.bbc.co.uk/sport1/hi/olympics_2004/3564088.stm. Retrieved 2008-01-24.
