Jack Morton Worldwide

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Jack Morton Worldwide
Type Subsidiary
Industry Branding agency
Founded  1939 (1939-MM)
Founder(s) Jack Morton
Headquarters 142 Berkeley Street
Boston, Massachusetts
, United States
Products Branding & identity
Consumer insights
Design
Digital
Marketing
Customer events/conferences
Tradeshows/exhibits
New market introductions
Experiential/consumer engagements
Employees 600
Parent Interpublic Group of Companies
Website www.jackmorton.com

Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of the Interpublic Group of Companies, Inc. (IPG) (NYSEIPG). The company’s current chairman and CEO is Josh McCall.[1]

Company history[edit]

Jack Morton Worldwide, as it is known today, was named after its founder, Irvin Leonidas "Jack" Morton who was born in 1910 on a tobacco and cotton farm in Newport, North Carolina.[2] Morton eventually earned his high school diploma at the age of 22 and moved to Washington D.C. and enrolled in The George Washington University while supported himself by working at Western Electric dispatching sound engineers to movie theaters.[3]

While attending George Washington, Morton joined a fraternity, became a member of the interfraternity council, and soon began booking bands for fraternity dances. The bands then asked Morton to represent them in other venues in Washington. Morton printed up business cards for Jack Morton Orchestras, using the fraternity house payphone and his Western Electric office for messages.

After a short stint as a refrigerator salesman, Morton started booking bands to fraternities and sororities in Washington under the name of Jack Morton Enterprises (later changed to Jack Morton Productions). He later began booking orchestras in hotels, resorts, and night clubs in the Washington area.

After World War II the business expanded beyond the Washington area with the opening of additional offices in New York and Chicago. Large corporations were now looking to redesign their conventions to attract and entertain customers and employees, not just to do business. The new hotels now had banquet and meeting facilities with sound systems that were ideally suited to host the conventions that trade and professional associations. During this time the modern business convention was emerging and large corporations began to see conventions as a good place to do business. American businesses would expand the scope and scale of the events they organized for their customers and employees with world class entertainment from radio and Hollywood. Jack Morton Productions produced events and trade shows for corporations like Johnson & Johnson, General Motors and industry associations like American Trucking Association using entertainers such as Lawrence Welk, Bob Hope, George Burns, Jack Benny, and Red Skelton.

Starting in 1950s, Jack Morton Productions expanded to produce entire conventions and promotional events in major cities around the United States. The American Trucking Association was his first big convention client and the trade group stuck with Morton for 35 years; [4]

In the early 1960s, William I. "Bill" Morton, the son of Jack Morton, joined the company and helped to expand the company into the area of audio-visual productions and changed the name of the company to Jack Morton Productions (JMP). It was during this time when JMP became a full-service corporate communications agency, producing entertainment programs, training programs, audio-visuals, and video conferences for a variety of corporations and trade associations.

By 1977, Bill Morton, became Chairman and CEO as offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia.

Offices opened in Detroit (1987), Los Angeles (1987), Boston (1990) and Minneapolis (1990) and the company began to shift its focus from an entertainment production company to an full service creative agency.

In April 1998, the holding company, Interpublic Group, bought Jack Morton Company[5] for a stock transaction that according to the Wall Street Journal was likely worth more than $50 million.

In 2000 Jack Morton acquired about 40 percent of rival Caribiner International, Inc. assets, paying $90 million for its events and communications division, which included the staging of sales meetings, events, and exhibits.[6]

Later in 2000, Jack Morton Company renamed itself as Jack Morton Worldwide rather than take on the Caribiner name.

Bill Morton retired in 2003 after more than a quarter-century of leading the company his father founded.[7]

In recent years Jack Morton Worldwide has added capabilities in areas such as: print, television, digital, public events (Special Olympics, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; broadcast design (The Colbert Report, ESPN Sports Center); and more focused markets like Latinos. [8]

Major events[edit]

  • In 2004 the company produced the opening and closing ceremonies at the 2004 Summer Olympics in Athens, Greece, becoming the first non-local producer of the ceremonies in Olympic history.[9]
  • In 2006, Jack Morton Worldwide produced IBM India's largest live communications event for 19,000 employees in India, including 10,000 in Bangalore and 9,000 linked by satellite at sites in Pune, Delhi, Kolkata and Mumbai. The event was also webcast to the company's 330,000 employees worldwide via the Internet.[10][11]
  • Jack Morton Worldwide is responsible for the Mayor of London’s New Year’s Eve fireworks display since 2003. The pyrotechnic display over the River Thames and the London Eye is viewed by millions of people on BBC One and live by hundreds of thousands more lining both banks of river.[12]
    Fireworks at the London Eye on New Year's Eve.
Balloons falling at the Athens 2004 Olympics Closing ceremony
  • Jack Morton's London office will conceive, plan, and deliver the opening and closing ceremonies for the 2014 Commonwealth Games, held in Glasgow, Scotland over 11 days of competition from 23 July to 3 August 2014.[13]

Offices[edit]

Jack Morton has offices in London, Dubai, Boston, Chicago,New Jersey, Detroit, Los Angeles, New York, Norwalk, San Francisco, Beijing, Hong Kong, Shanghai, Singapore, Brisbane, Melbourne, and Sydney.

Clients[edit]

References[edit]

  1. ^ "About Jack Morton Worldwide". Ad Age Look Book. Advertising Age. Retrieved 2013-03-26. 
  2. ^ Ives, Nat (July 1, 2004). "Irvin Morton, 94; Brought Stars To Corporations' Conventions". The New York Times (The New York Times Company). Retrieved 2013-03-26. 
  3. ^ Morton, Jack (1985). The Jack Morton (Who's He?) Story. Vantage Press. ISBN 978-0533062720. 
  4. ^ O'Neil, L. Peat (1992-07-26). "The Show-It-All". Washington Post Magazine (in http://www.highbeam.com/doc/1P2-1017286.html) (The Washington Post). p. 7. Retrieved 2014-01-19. 
  5. ^ Warner, Judy (20 April 1998). "IPG Purchases Events Planning Firm". AdWeek. Retrieved 2013-03-26. 
  6. ^ "Hearts and Minds Jack Morton’s Acquisition of Caribiner". 2001. Retrieved 2013-03-26. 
  7. ^ "N.C. Advertising Hall of Fame". University of North Carolina School of Journalism and Mass Communication. Retrieved 2013-03-26. 
  8. ^ Fraser, Andrew; Davis, Matt (2004-08-14). "Athens lights up the Games". BBC SPORT. Retrieved 2008-01-24. 
  9. ^ Goldblatt, Joe (2007). Special Events: The Roots and Wings of Celebration. John Wiley & Sons. ISBN 978-0470144923. 
  10. ^ Kripalani, Manjeet (June 5, 2006). "IBM's India Pep Rally". Business Week (Bloomberg L.P.). Retrieved 2013-03-25. 
  11. ^ "Jack Morton creates IBM event for 19,000". 13 June 2006. Retrieved 2013-03-25. 
  12. ^ Hammond, Natalie (20 December 2012). "Jack Morton works on London New Year’s Eve fireworks". Design Week (Centaur Communications Ltd). Retrieved 2013-03-25. 
  13. ^ Mackay, Duncan (14 August 2012). "Glasgow 2014 appoint Jack Morton Worldwide to deliver Opening and Closing Ceremonies". Inside the Games. Dunsar Media Company Limited. Retrieved 2013-03-25. 
  14. ^ Daniels, Chris (8 March 2013). "Brands bring their A game to SXSW". PRWeek (Haymarket Media, Inc.). Retrieved 2013-03-26. 
  15. ^ Ledger, Alison (11 March 2013). "Jack Morton appointed by DNV Maritime to run global exhibition portfolio". Conference & Incentive Travel. Haymarket Business Media. Retrieved 2013-03-26. 

External links[edit]