Jack Trout

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Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.

Career[edit]

Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.[1]

He is the founder and president of the international marketing strategy firm “Trout and Partners”. The firm is represented in offices in many countries worldwide including emerging markets.[2] Trout has worked with a number of different client companies, including "AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Proctor & Gamble, Southwest Airlines and Xerox". When working with pizza chain Papa John's, Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza".[2]

In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.[3]

Bibliography[edit]

  • Jack Trout
    • In Search of the Obvious: The Antidote for Today's Marketing Mess — New Jersey. John Wiley & Sons. October 2008.[4]
    • Jack Trout on Strategy — New York. McGraw-Hill. March 2004.[5]
    • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. November 2002.[6]
    • Big Brands, Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.[7]
  • Jack Trout with Steve Rivkin
    • Repositioning: Marketing in an Era of Competition, Change and Crisis — New Jersey. John Wiley & Sons. October 2009.
    • Differentiate or Die — New York. John Wiley & Sons. 2000.[8]
    • The New Positioning: The Latest on the World's #1 Business Strategy — New York. McGraw-Hill. 1996.[9]
    • The Power of Simplicity — New York. McGraw-Hill. November 1998.[10]
    • Repositioning: Marketing in an Era of Competition, Change, and Crisis — New York. McGraw-Hill. 2010.
  • Jack Trout with Al Ries

References[edit]

  1. ^ John R. Hall (October 18, 2004). "Marketing guru talks about differentiation: Jack Trout holds court with a packed audience at AirTime 500 Fall Expo". Air Conditioning, Heating & Refrigeration News. Retrieved April 13, 2012. (subscription required (help)). 
  2. ^ a b c Debbie Blossom (March 18, 2006). "Marketing wizard due in Tulsa: Internationally known Jack Trout will address the Tulsa Advertising Federation". Tulsa World. Retrieved April 13, 2012. (subscription required (help)). 
  3. ^ Noel C. Paul (March 24, 2003). "Selling war: a review of the campaign; Darts at Hussein as an exercise in 'repositioning the competitor'? Marketers weigh in". Christian Science Monitor. Retrieved April 13, 2012. (subscription required (help)). 
  4. ^ Lute Harmon Sr. (September 1, 2009). "Get healthy in Cleveland". Inside Business Magazine. Retrieved April 13, 2012. (subscription required (help)). 
  5. ^ Joseph F. McKenna (March 1, 2008). "Catching up with Jack". Tooling & Production. Retrieved April 13, 2012. (subscription required (help)). 
  6. ^ Lewis Lazare (December 4, 2002). "Book lists marketing sins". Chicago Sun-Times. Retrieved April 13, 2012. (subscription required (help)). 
  7. ^ Sue Westcott Alessandri (January 1, 2004). "The Fall of Advertising & the Rise of PR / Big Brands, Big Trouble: Lessons Learned the Hard Way". Journalism & Mass Communication Educator. Retrieved April 13, 2012. (subscription required (help)). 
  8. ^ K. T. Chelvi (October 29, 2001). "Jack Trout advises on retaining, capturing bigger market share". New Straits Times. Retrieved April 13, 2012. (subscription required (help)). 
  9. ^ Donna Petrozzello (February 12, 1996). "Jack Trout pushes the 'power of sound'(marketing guru on the importance of sound in advertising)". Broadcasting & Cable. Retrieved April 13, 2012. (subscription required (help)). 
  10. ^ John Ramsay (March 4, 1999). "The Power of Simplicity". Supply Management. Retrieved April 13, 2012. (subscription required (help)). 
  11. ^ Dina Bunn (January 11, 1998). "Marketing Is War And Winner Gets The Sales, Consultant Says". Rocky Mountain News. Retrieved April 13, 2012. (subscription required (help)). 
  12. ^ Tracy Doyle (May 1, 2004). "Tactical Switch". Medical Marketing & Media. Retrieved April 13, 2012. (subscription required (help)). 
  13. ^ "Marketing: Ries & Trout's 22 laws". Soft-Letter. September 30, 1993. Retrieved April 13, 2012. (subscription required (help)).