Jack and Coke
| Type | Cocktail |
|---|---|
| Primary alcohol by volume | |
| Served | On the rocks; poured over ice |
| Standard drinkware |
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| Commonly used ingredients |
|
| Preparation | Pour Jack Daniel's into Collins glass filled with ice. Fill to desired level with Coca-Cola. Stir lightly. |
Jack and Coke is a cocktail made with Jack Daniel's whiskey and Coca-Cola. The drink is usually served with ice in an old-fashioned glass or a Collins glass. In the United Kingdom, the term "J.D. and Coke" is more common, whereas the widespread term across continental Europe is "Whisky Cola".
According to Massachusetts Beverage Business,[1] the popularity of the Jack and Coke combination was on the rise.[when?] Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."[1]
Contents |
[edit] Advertising
The term "Jack and Coke" was used[when?] in some combined advertising for Jack Daniel's and Coca-Cola, and several products were created as part of this marketing campaign, including bar signs and taps.[2]
Around 1996, Jack Daniel's released a canned beverage called "Jack Daniel's and cola," a mixed beverage of the same type as Jack and Coke, in several markets in the South Pacific, including Australia and New Zealand.[3] Some people collected them.[when?][4]
[edit] Coca-Cola as a mixer
Coca-Cola is a popular mixer in many alcoholic beverages, particularly straight spirits. Coke is less sweet than other colas, so less likely to overwhelm the flavor of the spirit.[citation needed]
[edit] See also
- Cuba Libre, a similarly-constructed cocktail made of rum and cola.
[edit] References
- ^ a b Walker, Tracy. Walker. It's clear that brown spirits have gained momentum, particularly the Tennessee whiskey segment. Retrieved February 1, 2007.[dead link]
- ^ Image: Jack & Coke Bar Tap. Retrieved February 2, 2007.[dead link]
- ^ Collins, Glenn. The New York Times. (January 18, 1996). THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Additional Work On Jack Daniel's. Retrieved February 1, 2007.
- ^ Jack Daniel's and Cola. Retrieved February 2, 2007.
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