Jack and Coke
|Primary alcohol by volume|
|Served||On the rocks; poured over ice|
|Standard drinkware||Collins glass|
|Commonly used ingredients||
|Preparation||Pour Jack Daniel's into Collins glass filled with ice. Fill to desired level with Coca-Cola. Stir lightly.|
According to Massachusetts Beverage Business, the popularity of the Jack and Coke combination was on the rise.[when?] Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."
The term "Jack and Coke" was used[when?] in some combined advertising for Jack Daniel's and Coca-Cola, and several products were created as part of this marketing campaign, including bar signs and taps.
Around 1996, Jack Daniel's released a canned beverage called "Jack Daniel's and Cola", a mixed beverage of the same type as Jack and Coke, in several markets in the South Pacific, including Australia and New Zealand.
- Cuba Libre, a similarly-constructed cocktail made of rum and cola.
- Piscola, a similarly-constructed cocktail made of chilean pisco and cola.
- Walker, Tracy. Walker. It's clear that brown spirits have gained momentum, particularly the Tennessee whiskey segment. Retrieved February 1, 2007.[dead link]
- Image: Jack & Coke Bar Tap. Retrieved February 2, 2007.[dead link]
- Collins, Glenn. The New York Times. (January 18, 1996). THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Additional Work On Jack Daniel's. Retrieved February 1, 2007.
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