Jacob (clothing retailer)

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JACOB at Yorkdale Mall

Jacob (formally known as Boutique Jacob, Inc) is a private Canadian affordable women's and girls' clothing store chain based out of Montreal, Quebec. Jacob stores, which number over 200, are all over Canada, usually in malls. In addition to its main brand Jacob, the company operate under the banners Jacob Connexion, Jacob Lingerie, Josef and Danz.

The company was founded in 1977 by its current president Jacob Basmaji. The original store opened in Sorel-Tracy, Quebec and now operates as a Jacob Connexion store. The first store outside of Quebec was opened in Toronto in 1985. Jacob opened its first US store (in Cambridge, Massachusetts) circa 2000.

Jacob's flagship store is at the corner of Sainte-Catherine and Drummond streets in downtown Montreal. It sells clothes from both the Jacob and Jacob Lingerie banners, but does not carry any merchandise from Jacob Connexion, Josef or Danz.

Corporate history[edit]

In 2005, the company launched Josef, seeking an older demographic which market research suggested were more active spenders.[1]

Jacob had begun closing locations in 2008, shuttering 52 stores with 355 staff in two years. In November 2010, the company was owing $29 million to suppliers and employees, and $8.8 million to the National Bank of Canada. It received court protection from creditors, through the Quebec Superior Court and the Companies' Creditors Arrangement Act, planning to reformat its operations.[1] While the company attributed its woes were pinned on entries by international retailers into the Canadian market, including H&M and Zara,[1] it was also negatively impacted by "surgical shopping", a gap in the retail market increased during the recession, pushing purchasers to high end or value products, as opposed to middle market. Gap and Sears Canada were cited as casualties.[2]

The general manager of Yorkdale Shopping Centre forced the company to close its location in the mall, apparently struggling, in order to allow an outlet of American retailer J. Crew to open.[3]

On May 6, 2014 the retailer declared bankruptcy; the company will be liquidating all 92 of its stores across Canada in the coming weeks. A challenging economy and an increase of new international retailers are being cited as part of the reason.

Brands[edit]

Jacob[edit]

Jacob (branch) is the fashion store of the brand, targeting women in their early-twenties to mid-forties. They are known for a more formal attire compared to Jacob Connexion (listed below) including business suits and semi-formal dresses into their line of clothing. Sizes range from XS-L. The line includes jewellery and accessories along with dress pants, sweaters, cardigans, dress shirts, blouses, knit tunics, leggings, etc. Most Jacob stores are set up to have Jacob Lingerie embedded within, some are located side by side.

The store was cited in The Globe and Mail in 2005 as being part of the retail movement to supply women over 35 years old, which included Gap and Yzza, a new brand of Liz Claiborne.[4]

In 2010, a vice-president at market research firm Synovate Canada told the The Globe and Mail that Jacob catered "to a narrow clientele with slim-fitting outfits in a restricted array of neutral hues."[1]

Jacob Connexion[edit]

Jacob Connexion is the casual/weekend branch of Jacob known for its quality and comfort. Jacob Connexion include a wide range of trendy and classic jeans, polo shirts, essential items, Capri pants and sweatshirts. Jacob Connexion clothing is inspired from European designs. The smallest size is 2 and ranges up to 14. Like the "regular" Jacob store, tops are sized XS to L. Jacob Connexion opened in 1998 under the name Jacob Annexe. In 2003 the name was changed to Jacob Connexion. Jacob Connexion stores are often located in “power centers” for easy car and public transit access. Jacob Connexion's target demographic is 25-35 year old women.

Jacob Lingerie[edit]

The Jacob Lingerie boutique features basic essential items like bras, panties, lingerie, sleepwear and loungewear. Bra selection is sized 32A-B-C, 34A-B-C-D, 36A-B-C-D, 38A-B-C; panties XS-S-M-L; most other items sized XS-L.

Josef[edit]

Josef stores opened in 2005 (5 initial stores). The product line is targeting 35+ years old women.

Jacob Jr.[edit]

Jacob Jr. was the branch for preschoolers to pre-teens. They featured a conservative line of clothing for girls ages five to 14. The line included sweaters, lingerie, jackets, jeans, sports attire, tees, camisoles and other accessories. They also carried a line of undergarments for the girls. Sizes range from XS - XXL in shirts and for pants from 2- 16. Common features of the Jacob logo included the number 1986 (or 86) and the squirrel.

The Jacob Jr. brand has been discontinued as the company has decided to only focus on its adult female demographic.

Menswear[edit]

Jacob sold menswear under the "Jacob Homme" name for a few years in the 1980s and early 1990s

References[edit]

  1. ^ a b c d Strauss, Marina (20 November 2010). "Fashion chain gets creditor protection". The Globe and Mail (Toronto ON). p. B2. 
  2. ^ Strauss, Marina (4 December 2010). "A retail class divide". The Globe and Mail (Toronto ON). p. B9. 
  3. ^ Strauss, Marina (29 January 2011). "Chains gird for foreign invasion". The Globe and Mail (Toronto ON). p. B5. 
  4. ^ Strauss, Marina (27 May 2005). "Blue jeans sell better with age". The Globe and Mail (Toronto ON). p. A1. 

External links[edit]