In May 2012, the Jamaica/Trinidad and Tobago Trade Facilitation Desk was established to encourage balance of trade between T&T and Jamaica, as well as in an effort to increase intra-regional trade. Its main objective is to approach pragmatically the trade issues affecting the relationship between T&T and Jamaica, through the offering of support services to aggrieved parties, and finding solutions at the ground level. It was also implemented to tackle existing and future Technical Barriers to Trade (TBT), in order to improve and facilitate market access and promote a free and fair trading environment.The creation of the JA-T&T Trade Facilitation Desk was driven by the foresight of the Bermudez Group Ltd (BGL), which has also been pivotal in providing the financial support for the project since its inception. Mrs. Pichi-Ayers is a French native of Guadeloupe, with considerable training and experience in business development, marketing strategy, trade facilitation and cooperation matters. Mrs. Pichi-Ayers has served various institutions committed to the growth of the private sector through export promotion.