James Dewar (baker)
|Born||James Alexander Dentor|
|Spouse(s)||Sylvia D. Dewar|
Louisa Gray Dewar
Dewer worked at the Continental Baking Company, which later through a series of mergers and acquisitions became Hostess Brands. He started as a delivery boy in 1920 by delivering pastries by horse-drawn cart. Dewar eventually rose up through the ranks to be a plant manager.
In 1931, Dewer's plant was making strawberry shortcakes but only during strawberry season. Dewar came up with an idea to create a shortcake with cream on the inside instead of strawberries. Having seen a billboard for a shoe company called the "Twinkle Toe Shoe Co." he was inspired to call his shortcake invention a "Twinkie".
- Belcher, Jerry (July 3, 1985). "Man Who Concocted the Twinkie Dies : James A. Dewer's Treat Is Part of America's Diet and Folklore". Los Angeles Times. Retrieved 2011-08-03. "It was Dewar's inspiration to fill the cakes with a sugar-cream mixture, the formula for which is still a tightly held secret. Many of his family members worked in the plant."
- "James Dewar, Inventor Of The Twinkle, Dies". Los Angeles Times. July 2, 1985. Retrieved 2011-04-06. "Dewar, who said he ate at least two packets of Twinkies a week, vigorously defended the wholesomeness of the snack, which has been described as the "cream ..."
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