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James Baar (born February 9, 1929) is an author, international corporate communications consultant, corporate communications software developer, blogger, former business executive, journalist and sometime college lecturer.
His most recent book is "But Wait! There’s More! (maybe)," a book on the advertising agency business’ Golden Age and current chaos.
Born in New York City, Baar graduated from Union College in 1949 where he majored in philosophy. Baar began his newspaper career on The Record in Troy, New York where he “specialized in reporting obits, church notices and the occasional arson.” He graduated to the United Press and subsequently was a reporter and editor in the UPI Washington Bureau and Senior Editor of Missiles & Rockets Magazine.
In his later business career, Baar has been Chief Operating Officer in four major public relations agencies: Hill & Knowlton Advanced Technology, Gray-Strayton, Creamer Dickson Basford and Lewis & Gilman. He also was Corporate Communications Officer of Computervision, Managing Director of General Electric’s European Communications Operation and manager of various GE PR operations in the United States.
He and his wife, Beverly, live in Providence, Rhode Island.
Polaris! (with William E Howard), 1960, ISBN 0-15-172659-0 ISBN 978-015176592
Combat Missileman (with William E Howard), 1961, ASIN #B0007DWQD4
Spacecraft & Missiles of the World 1962 (with William E. Howard), ASN #B0000EGOMB
The Great Free Enterprise Gambit, 1980, ISBN 0-395-29115-1
The Careful Voters Dictionary of Language Pollution (Understanding Willietalk and Other Spinspeak), 1999, ISBN 1-58500-078-7
Spinspeak II: The Dictionary of Language Pollution, 2004, ISBN 1-4184-2742-X
Ultimate Severance, 2005, ISBN 1-4208-3847-4
But Wait! There's More (maybe) (with Donald E. Creamer), 2008, ISBN 978-1-4363-3092-3
Short fiction including The Real Thing, Believe Me!, Somewhere on the Elbe and In the Gulf
- Who’s Who in America vol. 1, "James Baar", p. 131, 46th edition (1990-91) and subsequent editions
- O'Dwyer's Directory of Public Relations Firms, editions 1973 through 1994, New York
- "The Ad Men of Providence", Money & Business Section, p.1, The Providence Sunday Journal, Providence, RI, July 27, 2008
- "Memo from the Publisher: James Baar, our editor of military affairs...", Missiles and Rockets Magazine, Washington, DC, August 1961