Mega Drive cover art for James Pond
James Pond, also known as James Pond: Underwater Agent, is a platform video game that was developed by British video game developers Vectordean Ltd and Millennium Interactive, and published by Millennium Interactive and Electronic Arts for numerous home computers and consoles in 1990. The character was popular and even featured in some comic books of the time, and the game was successful enough to spawn two sequels and one spin-off game.
A nefarious supervillain named "Doctor Maybe" (a pun on the name of Dr Julius No, the villain in Dr. No) has overtaken the ruthless megacorporation Acme Oil Co, and is not only filling the oceans with radiation and toxic waste but even threatening all the world from his underwater lair. The protagonist of the story and player character of the game is an intelligent, mutated anthropomorphic mudskipper who is given the name "James Pond" (after the legendary spy James Bond) and hired by the British Secret Service to protect the seas and take out the bad guys in underwater areas. He is also suave enough to seduce numerous attractive mermaids, some of whom act as double agents as is common with James Bond's love interests. The game spoofs James Bond movies with levels mimicking their titles, with level names like "License to Bubble" (after Licence to Kill), "A View to a Spill" (after A View to a Kill), "Leak and Let Die" (after Live and Let Die) and "From Three Mile Island with Love" (after From Russia with Love).
James Pond has to solve puzzles to defeat the enemy and the gameplay revolves around finding objects to perform specific tasks, such as keys to rescue captured lobsters, or sponges to bung up the holes in leaking oil tankers. James must also fire bubbles at his enemies to trap them, before popping them to finish them off.
James Pond was followed by two sequels; James Pond 2: Codename Robocod and James Pond 3: Operation Starfish. There was also a spin-off sports-themed game The Aquatic Games and a cameo in Rolo to the Rescue. James Pond returned in James Pond in the Deathly Shallows for the iPhone and the iPad on June 30th 2011. In September 2013, Gameware Europe, who acquired the James Pond license in 2003, launched a Kickstarter for a new game in the series, James Pond - Pond is Back!, featuring the game's original designer, Chris Sorrell. Unfortunately, the Kickstarter was cancelled on October 7, 2013 as the funding target looked unlikely to be achieved.
Other James Ponds
The "James Pond" name has also independently been used in many other instances:
- A strip in the United Kingdom comic Buster, featured a frog secret agent called James Pond.
- Another amphibian James Pond, played by Kermit the Frog, has appeared in Muppet calendars parodying James Bond movie posters.
- The James Pond name was also used in a Bill Nye the Science Guy sketch.
- James Pond 077 is an alter ego of Puffy, the OpenBSD mascot.
- James Pond - licence to fish, is a character used by the Environment Agency in the North West of England to promote the sale of fishing rod licences.
- James Pond - Licence to Thrill, is a Rubber Duck designed in the UK by Opal London as part of their Quackers range. 
- "James Pond series". Mobygames.
- "He's back: James Pond in the Deathly Shallows set for a June 30th iPhone splashdown", Pocket Gamer.
- James Pond: Underwater Agent at MobyGames
- James Pond series at MobyGames
- Game review.
- Article on James Pond from Sega-16.com
- Environment Agency 'Licence to Fish' film