Jared Fogle

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Jared Fogle
Ebayfogel2.jpg
Fogle in 2007
Born (1977-12-01) December 1, 1977 (age 35)
Indianapolis, Indiana, U.S.
Residence Indianapolis, Indiana
Occupation Spokesman
Employer Subway
Height 6 ft 2 in (1.88 m)
Weight 190 lb (86 kg)
Title The Subway Guy
Religion Judaism
Spouse(s) Elizabeth Christie Fogle (2001–2007)
Katie McLaughlin (2010–present)

Jared S. Fogle (born December 1, 1977), also known as the Subway Guy, is a spokesman employed by Subway in its advertising campaigns. He is known for his significant weight loss, now known as the "Subway diet",[citation needed] attributed to eating Subway sandwiches, which led to his role promoting the company.

Contents

Subway campaign

Fogle first came to media attention in April 1999, after Ryan Coleman, a former dormmate of Fogle, ran into him and hardly recognized him because of the lost weight, and wrote an article for Indiana Daily Student about Fogle's weight loss.[1] Men's Health magazine confirmed the story and included the "Subway sandwich diet" in an article, "Stupid Diets. . . that Work!"[2] According to the article, Fogle had become obese by eating junk food and not exercising. Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss. A Chicago-area Subway franchisee took the idea to Subway's Chicago advertising agency.[1] The agency confirmed the story by visiting a Subway franchise near the Indiana University campus, where the staff identified him from his description.[1]

The Bloomington Subway shop that Fogle habitually visited

Subway's marketing director expressed doubt that a fast food chain could successfully promote healthfulness as a marketing vehicle.[1] The chain's lawyers also expressed concern that there would be liability issues with promoting some sort of informal medical claim. As a test, they ran a regional ad campaign. The first spot aired on January 1, 2000, introducing Fogle and his story, complete with a disclaimer: "The Subway diet, combined with a lot of walking, worked for Jared. We're not saying this is for everyone. You should check with your doctor before starting any diet program. But it worked for Jared."[3]

The commercial was successful, and the Chicago ad agency began receiving calls from USA Today, ABC News, Fox News, and Oprah.[1] The spot then aired nationally, and was followed by sales increases for the chain in 2000 and 2001.[citation needed]

Subway has used Fogle in a number of television commercials and sponsored in-store appearances throughout the United States. Fogle spoke at the grand opening of the first Kosher Subway in Cleveland.[4]

In addition to his work directly for Subway, Fogle gives regular talks on fitness and healthy eating.[5] Since Fogle's advertising campaign began, Subway sales have more than doubled to $8.2 billion, though the portion of the gain attributable to Fogle and his more than 50 Subway commercials cannot be determined. In 2008, a Subway campaign celebrated Fogle's maintaining his weight loss for a full decade, with Fogle's announcement that he would retire his old pair of 62-inch (1.6 m) pants likely to a museum after a final, "Tour de Pants", a humorous reference to the Tour de France.[6]

According to one Subway executive, a brief departure from Fogle in 2005 coincided with a 10 percent drop in sales, until Subway felt compelled to bring him back.[6] Although he still advertises for Subway, Fogle's presence in advertisements has diminished greatly since 2008 due to the company placing more emphasis on its popular "$5 Footlong" promotion as opposed to nutritional value.[citation needed]

Personal life

Fogle's parents are Norman Fogle, a physician, and Adrienne Fogle, a teacher. He is Jewish.[7] He married pediatric nurse Elizabeth Christie Fogle, on October 14, 2001, but they divorced on October 18, 2007. In November 2009, Fogle became engaged to teacher Katie McLaughlin[8] and the couple married in August 2010.

In January 2010, People magazine reported that Fogle had gained weight but was planning to restart his weight-loss program to stop the backslide and slim up for his wedding in the summer.[9]

On November 7, 2010, Fogle completed the New York City Marathon in 5 hours, 13 minutes and 28 seconds. Jared, wearing bib number 57-459, finished in 36,968th place out of 44,829 runners who finished the race.[10]

References

  1. ^ a b c d e Chip Heath & Dan Heath; Made to Stick, pp 218–221, Random House hardcover, 2007 ISBN 978-1-4000-6428-1
  2. ^ Duane Swierczynski, "Stupid Diets. . . That Work!"Men's Health14, no. 9 (November 1999), 94-98.
  3. ^ Mardis, Bill (September 3, 2008). ""Subway Guy" Visits Somerset". Commonwealth Journal. 
  4. ^ First Kosher Subway Restaurant Opens in Cleveland
  5. ^ "The Subway Diet; Jared Fogle Becomes A Celebrity By Losing Weight". 48 Hours Investigates, CBS, September 3, 2004. Retrieved on February 18, 2008.
  6. ^ a b York, Emily Bryson. "Subway Can't Stop Jonesing for Jared". Advertising Age. (February 18, 2008). Retrieved on February 18, 2008
  7. ^ Smason, Alan (June 15, 2006). "Subway guy’ helps open kosher Subway@theJ". Cleveland Jewish News. Retrieved November 4, 2010. 
  8. ^ Tan, Michelle (January 8, 2010). "Jared the Subway Guy Is Engaged!". People.com. Retrieved August 29, 2010. 
  9. ^ Tan, Michelle (January 18, 2010). "Jared the Subway Guy His New Weight Struggle". People. Retrieved August 29, 2010. 
  10. ^ Tom Spalding (November 9, 2010). "Subway pitchman Jared completes NYC marathon". IndyStar.com. Retrieved November 9, 2010.  Text "topnews" ignored (help); Text "img" ignored (help); Text "FRONTPAGE " ignored (help)

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