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People from Veracruz wearing typical jarocho attire.

A jarocho (or jarocho bizcocho panocho in rhyming slang) is a person, item or style of music from Veracruz, Mexico.

One explanation of the origin of the term jarocho is that it evolved from an old Spanish word meaning brusque or disordered. Or the long spear used by fishermen in the coastal Papaloapan River, The word Jolocho is of Totonacan origen, but there are many other theories.

Musical groups of jarochos are bands of minstrel musicians, who dress and play in the Veracruz style. They are distinguished by their traditional white guayabera shirts and white pants and hats; also the men wear a red bandana around their neck. Music played by jarochos is known as Son Jarocho.

By extension, the term is sometimes applied to all people living in Veracruz. More properly, as custom has dictated, it should be limited to the southern coastal regions of Veracruz, and more particularly, to the local campesinos living along the valley of the Papaloapan river, specially those in or near the towns of Cosamaloapan, Tlacotalpan, and Alvarado.

Finally, journalist, historian and tireless promoter of the history and culture Veracruz, Leonardo Pasquel, at some point scored in their historical references, the Jarocho word also came from the allusion to the feces of the horse and its peculiar shape[citation needed]. Since the Spanish prints, thus referred disparagingly to the natives of the area for their skin color.

Every region in Mexico and Central America and South American has its own distinctive name that is given to the local population, Chilangos in Mexico city, Cochos in the State of Guerrero Chapines of Guatemala, Catrachos of Honduras, Guanaco of El Salvador,

Jarocho refers to the inhabitants, citizens or people who trace their roots from The State of Veracruz, in the Mexican East coast

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