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|Country of origin||Mexico|
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Jarritos (English: "Little Jars") is a popular brand of soft drink in Mexico. Jarritos was started by Don Francisco "El Güero" Hill in 1950. The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara, Jalisco, property of the Hill & ac. Co. although it is also distributed in some areas of Mexico by the Pepsi Bottling Group or Cott.
Jarritos is made in fruit flavors and is more carbonated than popular soft drinks made in the United States or Canada. Many Jarritos varieties are naturally flavored. The word "jarrito" means "little jug" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay pottery jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles.
Jarritos broke with Mexican soft drink standards by offering a larger 400 ml bottle with a coffee-flavored drink. Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. In 10 years, Jarritos became available in 80 percent of Mexico.
In 1989, the first importation of Jarritos to retail stores in the U.S. began. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino consumers. The 2009 edition of the book Mexico Greatest Brands confirms that each minute 6000 bottles of Jarritos are introduced to the United States.
Jarritos is available in the following fifteen flavors (with the Spanish name in parentheses):
- Tamarind (Tamarindo)
- Fruit Punch (Tutifruti)
- Grapefruit (Toronja)
- Guava (Guayaba)
- Hibiscus (Jamaica)
- Lime (Limón)
- Mandarin (Mandarina)
- Pineapple (Piña)
- Strawberry (Fresa)
- Mango (Mango)
- Cola (Cola)
- Sparkling water (Agua Mineral)
- Apple (Manzana); Mexico only
- Watermelon (Sandía); discontinued
- Lemon-Lime ("Lima-Limón"); discontinued