Jay Conrad Levinson
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Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book "Guerrilla marketing" . The first to use the term "Guerrilla Marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent.[1] Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the USA, he joined J. Walter Thompson (now known as JWT) as Senior Vice President. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.
As an ad agency executive some notable marketing campaigns and achievements he collaboratively developed include The Marlboro Man,[2] The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.
He created marketing materials across the spectrum of all media for other biggies such as Wells-Fargo, Citicorp, Visa, Viacom, Charles Schwab, University of California, Kampgrounds of America, BF Goodrich, Gallo wines, the Sharper Image, Peterbilt Motors, Chrysler Corporation, Honda, Club Med, PBS, Playboy, Hyatt, Encyclopædia Britannica, Pacific Telephone, Old Spice, Arby's, the United Way, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn.
[edit] Bibliography
Levinson, Jay Conrad; Levinson, Jeannie; Levinson, Amy (2007). Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4 ed.). Boston: Houghton Mifflin. pp. 384. ISBN 978-0618785919.
Levinson, Jay Conrad; Perry, David E (2011). Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today (3 ed.). New York: Wiley. pp. 315. ISBN 978-1118019092.
Levinson, Jay Conrad; Adkins, Frank; Chris (2010). Guerrilla Marketing for Nonprofits. Entrepreneur Press. pp. 256. ISBN 978-1599183749.
Levinson, Jay Conrad; Horowitz, Shel (2010). Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. Wiley. pp. 236. ISBN 978-0470409510.
Levinson, Jay Conrad; Gibson, Shane (2010). Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits. Irvine: Entrepreneur Press. pp. 240. ISBN 978-1599183831.
Levinson, Jay Conrad; Kaden, Robert J; Linda, Gerald (2009). More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money. Kogan Page. pp. 341. ISBN 978-074945547.
Levinson, Jay Conrad; Savage, Steve (2009). Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business. Morgan James Publishing. pp. 284. ISBN 978-1600375149.
Levinson, Jay Conrad; Savage, Steve (2009) (in Spanish). Marketing de Guerrilla [Guerrilla Marketing] (3 ed.). Morgan James Publishing. pp. 417. ISBN 978-1600375125.
Levinson, Jay Conrad; Mann, Monroe (2009). Guerrilla Networking. Author House. pp. 272. ISBN 978-1449000356.
Levinson, Jay Conrad; Meyerson, Mitch; Mary Eule (2008). Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing. Entrepreneur Press. pp. 236. ISBN 978-1599181943.
Levinson, Jay Conrad; Levinson, Jeannie (2007). Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers. Entrepreneur Press. pp. 288. ISBN 978-1599181530.
Levinson, Jay Conrad; Hernandez, Anthony (2007). Guerrilla Marketing Success Secrets: 52 Weeks of Marketing & Management Wisdom. Morgan James Publishing. pp. 185. ISBN 978-0976849186.
Levinson, Jay Conrad (2006). Guerrilla Marketing for Financial Advisors. Trafford Publishing. pp. 394. ISBN 978-1412003995.
Levinson, Jay Conrad (2006) (in German). Die 100 besten Guerilla-Marketing-Ideen [The 100 Best Guerrilla Marketing Ideas]. Campus Verlag GmbH. pp. 259. ISBN 978-3453173828.
Levinson, Jay Conrad; Hanley, Paul R J (2005). Guerrilla Marketing Revolution. Piatkus. pp. 192. ISBN 978-0749926113.
Levinson, Jay Conrad (2005). Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing. Morgan James Publishing. pp. 136. ISBN 978-1933596075.
Levinson, Jay Conrad (2005). Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing. Morgan James Publishing. pp. 120. ISBN 978-1933596181.
Levinson, Jay Conrad (2005). Guerrilla Marketing in 30 Days. Entrepreneur Press. pp. 240. ISBN 1932531297.
Levinson, Jay Conrad (2005). Guerrilla Marketing During Tough Times. Morgan James Publishing. pp. 148. ISBN 978-1933596105.
Levinson, Jay Conrad (2005). Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success. Houghton Mifflin. pp. 304. ISBN 978-0395687185.
Levinson, Jay Conrad; McLaughlin, Michael W. (2004). Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients. Wiley. pp. 204. ISBN 978-0471618737.
Levinson, Jay Conrad; Brandt-Sarif, Seth (2004). Guerrilla Travel Tactics: Hundreds of Simple Strategies Guaranteed to Save Road Warriors Time and Money. AMACOM. pp. 272. ISBN 978-0814471708.
Levinson, Jay Conrad; Valas, Elly; Wilson, Orvel Ray (2004). Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales. Boulder: The Guerrilla Group Press. pp. 395. ISBN 978-1886481077.
Levinson, Jay Conrad (2003). Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits. Mariner Books. pp. 208. ISBN 978-0618276790.
Levinson, Jay Conrad; Frishman, Rick; Lublin, Jill (2002). Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars--Includes Podcasts, Blogs, and Media Training for the Digital Age. Avon, MA: Adams Media Corp. pp. 352. ISBN 978-1598698459.
Levinson, Jay Conrad (2001). Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes. Mariner Books. pp. 256. ISBN 978-0618104680.
Levinson, Jay Conrad (2001). Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (Bigwig Briefs ed.). Aspatore Books. pp. 96. ISBN 978-1587620676.
Levinson, Jay Conrad; Tyler, Kathryn (2000). Guerrilla Saving: Secrets of Keeping Profits in Your Home-Based Business. Wiley. pp. 269. ISBN 978-0471345428.
Levinson, Jay Conrad; Godin, Seth (2000) (in German). Das Guerilla Marketing Handbuch: Werbung und Verkauf von A bis Z [The Guerrilla Marketing Handbook: Advertising and Sales from A to Z]. Heyne. pp. 398. ISBN 978-3453173828.
Levinson, Jay Conrad; Frishman, Rick; Larsen, Michael (2000). Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work. Writers Digest Books. pp. 224. ISBN 978-0898799835.
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray (1999). Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want. New York: Wiley. pp. 288. ISBN 978-0471330219.
Levinson, Jay Conrad (1999). Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank. Mariner Books. pp. 251. ISBN 978-0395908754.
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray (1999) (in Spanish). Televenta de Guerrilla [Guerrilla TeleSelling]. Deusto. pp. 340. ISBN 978-8423416431.
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray (1998). Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person. New York: Wiley. pp. 304. ISBN 978-0471242796.
Levinson, Jay Conrad; Godin, Seth (1998). Get What You Deserve. Harper Perennial. pp. 256. ISBN 978-0380728862.
Levinson, Jay Conrad (1998). The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century. Mariner. pp. 258. ISBN 978-0395924785.
Levinson, Jay Conrad (1998) (in German). Guerilla Werbung. Ein Leitfaden für kleine und mittlere Unternehmen [Guerrilla Advertising: A guide for small and medium-sized businesses]. Heyne. ISBN 978-3453141926.
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray (1997). Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales. New York: Wiley. pp. 320. ISBN 978-0471165682.
Levinson, Jay Conrad (1997). Guerilla Management. Werte und Visionen auf dem Weg ins 21. Jahrhundert [Guerrilla Management: Values and visions into the 21st Century]. Midas Verlag St. Gallen. pp. 278. ISBN 978-3907100219.
Levinson, Jay Conrad (1997). Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business. Basic Books. pp. 224. ISBN 978-0201328042.
Levinson, Jay Conrad (1994). Guerrilla Marketing Excellence: The 50 Golden Rules for Business Success. Piatkus Books. pp. 224. ISBN 978-0749913632.
Levinson, Jay Conrad; Godin, Seth (1994). Guerrilla Marketing Handbook. Boston: Houghton Mifflin. pp. 396. ISBN 978-0395700136.
Levinson, Jay Conrad; Gallagher, Bill; Wilson, Orvel Ray (1993) (in German). Guerilla Verkauf. Mit unkonventionellen Ideen den Kunden gewinnen [Guerilla Selling: Unconventional Ideas to Win Customers]. Campus Fachbuch. pp. 248. ISBN 978-3593348513.
Levinson, Jay Conrad; Blechman, Bruce (1992). Guerrilla Financing. Mariner Books. pp. 352. ISBN 978-0395522646.
Levinson, Jay Conrad (1992). 555 Ways to Earn Extra Money. Holt Paperbacks. pp. 432. ISBN 978-0805014594.
Levinson, Jay Conrad (1990). Ninety-minute Hour: 2. Dutton Adult. pp. 211. ISBN 978-0525248514.
Levinson, Jay Conrad (1990). Guerrilla Marketing Weapons: 100 Affordable Marketing Methods. Plume. pp. 272. ISBN 978-0452265196.
Levinson, Jay Conrad (1991). 90-Minute Hour. Plume. pp. 224. ISBN 978-0452265967.
Levinson, Jay Conrad (1989). Guerrilla Marketing Attack. Mariner Books. pp. 208. ISBN 978-0395502204.
