||This biographical article needs additional citations for verification. (May 2010)|
|Birth name||Jay Oliver Durias|
|Born||22 August 1975|
|Origin||Davao City and Manila, Philippines|
|Genres||OPM, pop, r&b, classical, gospel, adult-contemporary|
|Occupation(s)||Composer, singer-songwriter, lyricist, arranger, record producer|
|Instruments||Vocals, piano, keyboards, synthesizers, Synthaxe|
|Associated acts||South Border|
Jay Durias is the frontman of the South Border, a pop and R&B band that traces its roots from Davao City. He is a composer, singer, songwriter, and arranger. Jay’s band, Southborder, came into national prominence in 1996 when they launched their first self-titled album, which included a Jimmy Antiporda song entitled “May Pag-Ibig Pa Kaya.” They interpreted the song in the Metro Manila Pop Music Festival earlier that year. Their song “Kahit Kailan” was awarded 1996 Song of the Year by various radio stations. This gave them their first big hit.
Before the end of 1997, the music of South Border was recognized by friends in the industry, especially when they won the most number of trophies at the 10th Awit Awards. Included in their awards are the Best Performance by a New Duo or Group, Album of the Year, Song of the Year and Best Produced Record of the Year for their hit song, “Kahit Kailan.” By the end of 1997, their debut album has gone triple platinum, and South Border was a certified star band.
However, in the midst of a flourishing career, South Border found itself in the eye of a storm, which called for a conspicuous change in their lineup. Luke Mejares replaced Brix Ferraris on lead vocals when he left the band. They doubled their efforts and were able to produce better albums. After a couple of years, the band experienced another change in their lineup when their vocalist, Luke Mejares, left the band. However, the band scored a major win when they got not one, but two astonishing vocal talents in Vince Alaras and Duncan Ramos. With their two new vocalists, Southborder produced the hits “Rainbow” and the Mulawin’s theme song “Ikaw Nga.” Edgier and danceable R&B hits like “The Show” and “Brown Hand Smash” also proved to be a gigantic commercial success for the band.
He is now hosting a radio show every Wednesday entitled Rock-a-bye-Jayd at Wave 891. together with DJ's Pam and H - Town
He also covered both songs from Eraserheads are With A Smile from 2005 compilation album, UltraelectromagneticJam, and his recent song, Ang Huling El Bimbo from 2012 compilation album, The Reunion.
Hailing from Davao, Durias is the musical director and keyboardist for the band South Border. He also writes and composes music for the group. After the departure of Alaras and Ramos, Durias eventually become the band's sole lead singer.
He is married to his wife Helene with 2 children, Kahlil and Jayd Durias.