Jay Jacobs is the current director of athletics for the AuburnTigers athletic department. He was named Auburn's 14th Director of Athletics on December 22, 2004, after working in almost every area of the Auburn athletic department for the previous 20 years.
In March 2010, Jacobs dismissed former Auburn men's basketball coach Jeff Lebo. Lebo had been at Auburn for six years, had a losing record, and his teams had failed to make the NCAA Tournament in any season. Jacobs replaced him with Tony Barbee.