Jean-Claude Usunier
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Jean-Claude Usunier is a Professor of Marketing at HEC Lausanne, Switzerland,[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
[edit] Selected bibliography[2]
(listed in order of first year of publication)
- Usunier, Jean-Claude (1994) [1993]. International Marketing : A Cultural Approach. Englewood Cliffs, NJ: Prentice Hall. ISBN 9780131945807. OCLC 464304907.
- Ghauri, Pervez N; Usunier, Jean-Claude (2008) [1996]. International Business Negotiations. International business and management series (2nd ed.). Bingley, UK: Emerald Group Publishing Limited. ISBN 9780080442938. OCLC 456062445.
- Usunier, Jean-Claude; Lee, Julie Anne (March 2009) [1996]. Marketing Across Cultures (5th ed.). Harlow: Financial Times Prentice Hall. ISBN 9780273713913. OCLC 494140700.
- Usunier, Jean-Claude (November 1998). International and Cross-Cultural Management Research. SAGE series in management research. London: SAGE Publications. ISBN 9780761952800. OCLC 464502638.
- Faulk, Saskia; Usunier, Jean-Claude (March 2009). AIDS and Business. Routledge Advances in Management and Business Studies. New York: Routledge. ISBN 9780415454636. OCLC 318120153. http://www.netlibrary.com/AccessProduct.aspx?ProductId=262998. Retrieved January 27, 2011.
[edit] References
- ^ HEC Lausanne (September 10, 2009). "Bienvenue sur le site du Professeur Jean-Claude Usunier [Welcome to the web site of Professor Jean-Claude Usunier]" (in French). The Faculties of the University of Lausanne. Lausanne, Switzerland: University of Lausanne. http://www.hec.unil.ch/jusunier/. Retrieved January 02, 2011.
- ^ HEC Lausanne (September 10, 2009). "Livres - Jean-Claude Usunier [Books - Jean-Claude Usunier]" (in French). The Faculties of the University of Lausanne. Lausanne, Switzerland: University of Lausanne. http://www.hec.unil.ch/jusunier/Livres. Retrieved January 02, 2011.
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