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Jean-Claude Usunier is a Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
[edit] Published books
- International Marketing : A Cultural Approach, ISBN 9780131945807 (July 1993)
- Marketing across Cultures : A Cultural Approach, ISBN 9780132361750 (October 1996)
- International and Cross-Cultural Management Research, ISBN 9780761952800 (November 1998)
- International and Cross-Cultural Management Research, ISBN 9780761952817 (January 1998)
- Marketing Across Cultures, ISBN 9780130106681 (November 2000)
- International Business Negotiations, 2nd Edition, ISBN 9780080442921 (September 2003)
- Marketing Across Cultures, ISBN 9780273685296 (April 2005)
- Marketing Across Cultures, ISBN 9780273713913 (March 2009)
- AIDS and Business, ISBN 9780415454636 (March 2009)
