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In 1987, with the Club Dorothée, he developed a new concept for a youth TV show which had great success beginning in the 1980s until 1997, on TF1, one of the most important French TV channels. In 1997 TF1 somewhat mysteriously cancelled all its contracts with Azoulay production company' "AB", even though AB content was, by far, the most popular on French TV at the time.
In the 1990s he created an astonishing number of extreemly successful so-called "sitcoms", including Salut les Muscles", "Premiers Baisers", "Hélène et les Garcons", "Le Miel et les Abelles", "Le Philo selon Philippe", "Les Filles d'a cote". In addition to these he created many others which had lesser success, such as "Le College des Coeurs Brises", "Un homme a Domicile", "Talk Show", L'un Contre L'autre", "Les Garcons de la Plage" or "Else, un roman photo". "Premieres Baisers" and its spin-off, "Hélène et les Garcons", each of about 200 episodes, both had several sequels. "Hélène et les Garcons" in particular was followed by "Le Miracle de l'Amour" and then "Les Vacances de l’Amour" (produced on location in the carabian) and Azoulay has recently revived the series, with the same actors, now 20 years older, in "Les Mysteres de l'Amour", which has so far seen three seasons.
Azoulay's "sit-coms" are based on both American sit-coms and soap opera, though in fact they are a genre in their own right, which adds eliments from French theatrical farce and the old traditional 'roman'. The AB production method called for shooting 4 episodes per week; of the many hundreds of episodes produced during the period from the launch of "Salut les Muscles" in the late 1980s until the 1997 close-down, Azoulay is either author or co-author of most of them.
In 2000, he produced the successful TV series Navarro, L’Instit, Quai n°1, along with other prestigious TV series like Les Liaisons Dangereuses and Les Rois Maudits, establishing him as one of the top primetime TV producers.
In October 2007, he adapted Baie des Flamboyants from the Mexican telenovela Codigo Postal.
- Browne, Donald R. (1999-06-01). Electronic media and industrialized nations: a comparative study. Wiley-Blackwell. pp. 136–. ISBN 978-0-8138-0422-4. Retrieved 25 June 2011.