Jeannie Cho Lee

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Jeannie Cho Lee
Jeannie bw.JPG
Jeannie Cho Lee
Occupation Wine critic, journalist, educator and consultant
Notable works Asian Palate, Mastering Wine for the Asian Palate

Jeannie Cho Lee, is a Hong Kong-based, South Korean wine critic, author, journalist, consultant, wine educator and Master of Wine, the first ethnic Asian to achieve this accreditation.[1][2][3][4][5] She is Editor-in-Chief of LePan, a media company that publishes a fine wine lifestyle magazine, scheduled to be launched in early 2015. She is 25th on Decanter's Power List 2013.[6]


Jeannie Cho Lee is the first Asian Master of Wine (MW) [7] and an award-winning author, television host, editor, wine critic, judge and educator.

Jeannie Cho Lee was born in Seoul, Korea and shortly thereafter moved to the United States[8] where she later received her undergraduate degree from Smith College and a Masters in public policy from Harvard University.[4][8] Since 1994, Lee has been based in Hong Kong initially pursuing a career in business journalism in Asia,[4] writing for publications such as Asia Inc.., Far Eastern Economic Review and The Asset to which she remains a Contributing Editor. She has contributed to international wine publications such as Wine Spectator, The World of Fine Wine, Wine and Dine, Wine Business International and La Revue du vin de France,[2][7] and is since November 2010 contributing editor Asia of Decanter.[9] She is also the Co-Chair of Decanter Asia Wine Awards, a sister competition to the Decanter World Wine Awards launched in 2004.[10]

In 2008, Lee achieved the Master of Wine title, becoming the first ethnic Asian to hold the title.[1][2][3][4]

Lee is a frequent judge at international wine competitions such as the International Wine Challenge, Decanter World Wine Awards,[11] Royal Adelaide Wine Show, Mundus Vini and Wines of the Pacific Rim. She has also been teaching Wine and Spirit Education Trust courses since 2004 and in 2008 helped establish The Fine Wine School in Hong Kong. In 2009, she received Vinitaly's International Award,[12] and also became a wine consultant to Singapore Airlines[13][14] and Galaxy Macau.[15]

Lee's first book, Asian Palate was launched in November 2009.[1][16] In February 2010, at the Gourmand World Cookbook Awards, Asian Palate was awarded the 'Best Food and Wine Pairing Book in the World'.[17] In June 2011, at the International Association of Culinary Professionals Cookbook Awards 2011, Asian Palate won under the category of 'Wine, Beer or Spirits' category[18] Same month, Asian Palate won under the category of 'Wines and Gastronomy' category at the 2011 OIV Awards.[19] Lee launched her website in May 2010.[20]

Since August 2010, Jeannie Cho Lee, along with the diving champion Guo Jingjing and principal dancer Yuan Yuan Tan, has represented Estee Lauder in a campaign for Advanced Night Repair eye serum "No. 1 Eye Repair in the Eyes of No. 1".[21][22][23]


See also[edit]


  1. ^ a b c Pilling, David, Financial Times (March 05, 2010). Asia’s first Master of Wine
  2. ^ a b c Robinson, Jancis, (September 6, 2008) Asia's first Master of Wine
  3. ^ a b Weekes, Claire, Harpers Wine & Spirit (November 10, 2008). New Masters of Wine receive IMW awards
  4. ^ a b c d Nerenberg, Jenara, Fast Company (July 29, 2010). Jeannie Cho Lee Is the Asian Wine Market's Own Julia Child
  5. ^ Yeh, Ken, Christie's Features (May 10, 2010). The Asian Palate: An Interview with Jeannie Cho Lee
  6. ^ (July 2, 2013). Decanter's Power List 2013
  7. ^ a b "Jeannie Cho Lee profile". Masters of Wine. 
  8. ^ a b Le-Min, Lim, (April 28, 2010). Harvard Woman Defies Skeptics as Wine Master
  9. ^ (November 2, 2010). Jeannie Cho Lee MW joins Decanter as contributing editor Asia
  10. ^ (March 21, 2012). Decanter Asia Wine Awards to launch in May
  11. ^ Abbott, John, (26/04/2010). Judges defy delays to kick off DWWA judging week
  12. ^ Verona, Vinitaly International Wine & Spirits Exhibition (31/3/2009) Castello Banfi, Jeannie Cho Lee and Lidia Bastianich Vinitaly International Awards 2009
  13. ^ ASIA Travel (13/5/2009) Singapore Airlines adds Master of Wine - Jeannie Cho Lee - to Wine Panel
  14. ^ Singapore (12/3/2009) New Wine Consultant Adds Asian Flair To Singapore Airlines' Wine Panel
  15. ^ Luxury Hospitality Daily (3/3/2011) Leading wine expert Jeannie Cho Lee appointed as Galaxy Macau's Master of Wine (China)[1]
  16. ^ Christine Salins Reviews Asian Palate (03/04/2010)
  17. ^ Cookbook (20/02/2010)
  18. ^ IACP: IACP Announces 2011 Award Winners
  19. ^ OIV: OIV announces 2011 Award Winners
  20. ^ Lechmere, Adam, (May 28, 2010). Jeannie Cho Lee launches major website
  21. ^ Asia Tatler: Estee Lauder Night Repair Debut Luncheon
  22. ^ Ng, Maureen, inMagazine The secret in her eyes – An interview with Jeannie Cho Lee
  23. ^ Estee Lauder advertisement ANR Eye Repair Serum line

External links[edit]