Jeff Yang is an American writer, journalist, businessman, and business/media consultant who writes the "Tao Jones" column for the Wall Street Journal. Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. Yang lives in New York City. Yang is also known for his books, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action (with Jackie Chan), Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism, and Secret Identities: The Asian American Superhero Anthology. He recently co-wrote the second graphic novel in the Secret Identities series, Shattered: The Asian American Comics Anthology. In addition, he has written for the Village Voice, VIBE, Spin, and Condé Nast Portfolio.
Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc. Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans. From 1989 until 2002, when it went out of business, Yang was publisher of A Magazine, then the largest circulating English-language Asian American magazine in the United States. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University. Yang produced the first Asian American television show, "Stir".
Yang graduated from Harvard in 1989 with a B.A. in psychology.} He is a member of the Asian American Journalists Association and has served on the advisory boards of the Asian American Justice Center and the China Institute in America . Yang is married to Heather Ying and the father of Hudson Yang, star of the ABC pilot Fresh off the Boat, based on Eddie Huang's memoir, Fresh Off the Boat: A Memoir.
- Wall Street Journal blogs: Speakeasy: Tao Jones
- President and Fellows of Harvard College, ed. (2014). Harvard & Radcliffe Class of 1989 25th Anniversary Report. North Andover, MA: Flagship Press. pp. 996–997.
- Asian American Justice Center bio
- Asian Pop column archive, San Francisco Chronicle
- INSTANT YANG, Jeff Yang's mailing list
- Random House co-author bio for I am Jackie Chan
- Wedding vows: Heather Ying & Jeff Yang, New York Times, Aug. 25, 2002
- Secret Identities Official Web site
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