Jeff Yang

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Jeff Yang
Lozupone Jeffyang.png
Born United States
Occupation Writer

Jeff Yang is an American writer, journalist, businessman, and business/media consultant who writes the "Tao Jones" column for the Wall Street Journal.[1] Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. Yang lives in New York City. Yang is also known for his books, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action (with Jackie Chan), Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism, and Secret Identities: The Asian American Superhero Anthology. He recently co-wrote the second graphic novel in the Secret Identities series, Shattered: The Asian American Comics Anthology. In addition, he has written for the Village Voice, VIBE, Spin, and Condé Nast Portfolio.[citation needed]

Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc.[citation needed] Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans. From 1989 until 2002, when it went out of business, Yang was publisher of A Magazine, then the largest circulating English-language Asian American magazine in the United States. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University. Yang produced the first Asian American television show, "Stir".[citation needed]

Yang graduated from Harvard in 1989 with a B.A. in psychology.[2]} He is a member of the Asian American Journalists Association and has served on the advisory boards of the Asian American Justice Center and the China Institute in America .[citation needed] Yang is married to Heather Ying and the father of Hudson Yang, star of the ABC pilot Fresh off the Boat,[3] based on Eddie Huang's memoir, Fresh Off the Boat: A Memoir.


  1. ^ Wall Street Journal blogs: Speakeasy: Tao Jones
  2. ^ President and Fellows of Harvard College, ed. (2014). Harvard & Radcliffe Class of 1989 25th Anniversary Report. North Andover, MA: Flagship Press. pp. 996–997. 
  3. ^

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