Jefferson Hack

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Jefferson Hack
Born Jefferson Hack
1971 (age 42–43)
Montevideo, Uruguay
Occupation Editorial Director, Publisher and Creative Director

Jefferson Winston Hack (born 20 June 1971 in Montevideo, Uruguay) is the editorial director and publisher of Dazed Group and creative director of MAD Agency London and Nowness. He co-founded the independent British fashion/culture magazines Dazed (formerly Dazed & Confused), AnOther Magazine and Another Man and their websites, Dazed Digital and AnOthermag.com. His work has a reputation for innovation in journalism, film, photography, television and digital media.

Career[edit]

In 1991, at the age of 19, he founded Dazed & Confused with photographer Rankin while a student at London College of Printing. Early cover stars included Björk, Thom Yorke and David Bowie. In 2001, Hack and Rankin launched luxury biannual AnOther Magazine, and in 2005 they launched Another Man, with Hack as editor-in-chief of both. In 2006 Hack and Rankin launched Dazed Digital to deliver daily exclusives in fashion, film, music and art. Three years later, Hack created AnOthermag.com, a blend of high fashion and photography with features on the arts, politics and literature, as well as AnOther Loves, a luxury product recommendation stream chosen by a global network of contributors.

In 2012, Hack launched MAD Agency London, a consultancy that creates premium advertising for print, outdoor and digital campaigns. Portfolio highlights to date include rag & bone’s AW13 campaign, the debut campaign for leading British designer J.W.Anderson and campaigns for Diesel+Edun. That spring, Hack moved into shoe design with Tod’s No_Code, a collaboration with the Italian heritage brand Tod’s.

In 2013 Hack launched Dazed White Label, the creative agency wing of Dazed Group, which specialises in making digital, video, print, events and social media for brands, and Dazed Vision, the group’s video arm, to develop, produce and commission long-form video content. Dazed & Confused was rebranded as just Dazed in spring 2014.

Personal life[edit]

Hack was born in Uruguay and educated at Pangbourne College. He lived for much of his childhood and teenage years in Cliffsend, Kent. He is the ex-boyfriend of Kate Moss and father of their daughter, Lila Grace Moss Hack. He lives in east London.

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