Jel Sert

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The Jel Sert Company
Industry Snack foods, beverages
Founded 1926
Headquarters West Chicago, Illinois
Products Flavor Aid, Fla-Vor-Ice, Pop-Ice, MONDO, Otter Pops, Wyler's drink mixes, Royal, My-T-Fine

The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States.[1] Established in 1926, its primary products are snack foods and beverages.[2]

History and products[edit]

The Jel Sert company was named for its original product, a gelatin dessert mix named by combining the words "jelly" and "dessert".[3] In 1929, Jel Sert created a powdered drink mix called Flavor Aid. These remained Jel Sert's flagship products until the 1960s when the company acquired the Pop-Ice company and its line of frozen ice pop desserts. Later that decade, Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor-Aid line. Fla-Vor-Ice quickly became the leading freezer pop brand in the United States.

In 1991, the company launched the MONDO line of juice drinks and with it a promotional tactic involving the recycleability of their plastic container over conventional individual boxed juice containers.

Otter Pops were acquired by the company in 1996. Similar to Jel Sert's other freezer pops, the Otter Pop brand is perhaps the strongest on the United States' West Coast and features flavor-based characters such as Lil' Orphan Orange, Sir Isaac Lime, and Strawberry Short Kook. In 1999 it signed a promotional deal with General Mills' Honey Nut Cheerios to promote its freezer bars.[4]

In 2000, Jel Sert acquired three other trademarks: Wyler's, a brand of powdered beverage mixes, and the Royal and My-T-Fine brands of puddings, pie fillings, and flan. In 2001 it bought Nabisco's gelatin, pudding and baking powder businesses,[5] including Royal Brand gelatin, one of the main competitors of Kraft Foods' Jell-O.[6]

On July 9, 2012, Jel Sert acquired Super C, Pure Kick and Zoic from Solis Brands.[7][8]


The Jel Sert Company is committed to partnering with causes that are not only important to its employees but more importantly to the consumers.

ACCO Taking root in 1970, the American Childhood Cancer Organization today is one of the largest national organizations dedicated to improving the lives of children and adolescents with cancer and their families. Since 2008, Jel Sert has focused and continues to focus on promoting awareness and supporting advocacy programs.

In 2008, they began adding the gold ribbon and ACCO information to their Fla-Vor-Ice freezer bar packaging in support of the Gold Ribbons for Childhood Cancer Awareness cause. This campaign has now grown to cover millions of packages of Fla-Vor-Ice, Otter Pops, and Pop-Ice, inspiring childhood cancer advocacy and honoring those affected by the disease. In 2010, the company started the Take a Pop, Share a Smile program where donations of freezers and unlimited freezer pops to childhood cancer centers across the U.S. were made. The first freezer was presented to University of Chicago’s Comer Children’s Hospital to start the program. To date, over 85 centers and the thousands of children being treated there have been able to enjoy delicious freezer bars and flash smiles on their faces.

In addition to these programs, Jel Sert is very active both on and off-line through social media and at local events to provide support and keep people informed. Through all of these efforts, consumers have become more aware of the resources the ACCO provides and the need to become more actively involved so that childhood cancer can come to an end once and for all.

NOCC Established in 1995, the National Ovarian Cancer Coalition has been raising awareness, providing education and dispelling myths about the serious disease of ovarian cancer. Since 2003, Jel Sert has been proud to keep fighting against this cancer of which there is still little known.

The NOCC logo and contact information can be found on every package of Wyler’s Light products available. The Jel Sert Company and a multitude of employees annually donate to and participate in the Run/Walk to Break the Silence locally in Chicago. In these ways and more, Jel Sert has helped to break the silence and continues to do so to this day.

Operation Homefront Announced in April 2013, the Jel Sert Company began a new charitable effort in support of Operation Homefront. This non-profit provides emergency financial and other assistance to the families of service members and wounded warriors. Kicking off with a monetary donation to the charity, Jel Sert’s awareness campaign also includes the sale of Pop-Ice Patriot Pops, a newly created patriotic themed and Operation Homefront branded freezer bar item.


  1. ^ "Contact Us." Jel Sert. Retrieved on May 15, 2010. Picture: "Route 59 & Conde Street West Chicago, IL 60185"
  2. ^ "Company Overview of The Jel Sert Company". Bloomberg Businessweek. Retrieved 18 January 2013. 
  3. ^ Lobner, Colleen (August 18, 2010). "Illinois pension fund sells 2 industrial buildings". Chicago Real Estate Daily. Retrieved 18 January 2013. 
  4. ^ Lazarus, George (April 27, 1999). "Jel Sert Has A Sweet Ally In Cereal Promotion". Chicago Tribune. Retrieved 18 January 2013. 
  5. ^ "Jel Sert wiggles into Kraft-dominated market". Crain's Chicago Business. January 22, 2001. Retrieved 18 January 2013. 
  6. ^ "Jel Sert ready to take on Kraft". Crain's Chicago Business. January 17, 2001. Retrieved 18 January 2013. 
  7. ^ "Jel Sert acquires Super C, Pure Kick and Zoic brands". Drug Store News. July 9, 2012. Retrieved July 10, 2012. 

External links[edit]