Jelly Belly

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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
Industry Confections
Founded 1898[1]
Headquarters Fairfield, California
Area served
Key people
Herman G Rowland, Sr., Chairman[2]
Products Jelly beans, candy corn, mellocremes, gummis, jells, chocolate confections
Revenue $190 million[2]
Number of employees

Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, manufacture Jelly Belly jelly beans and other candy.[3] The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces product for the international market.[4]



Jelly Belly Candy Company, manufacturer of Jelly Belly jelly beans and a wide range of confections, is a family owned and operated business now in its sixth generation of candy making. The family traces its roots to Gustav Goelitz, who came to the United States in 1866. He built a successful confectionery business: Gustav Goelitz Candy, in Belleville, Illinois.[5] Gustav Goelitz younger brothers, Albert and George, immigrated to America a few years later joining the family business. The Goelitz name developed a reputation for quality confections as the brothers expanded operations and by 1898 were specializing in candy corn and other “buttercream” candies, a new type of candy. The second generation of candy makers moved to North Chicago opening the Goelitz Confectionery Company plant in 1913.[5]


Herman Goelitz, second generation candy maker, moved to the west coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In 1960 Herman Rowland, Sr., fourth generation candy maker, joined the Oakland, California family business. The family decided to expand the company products making jelly beans, Chocolate Dutch Mints, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965].”[6][7] The Mini Jelly Bean center was flavored with natural flavoring, an innovate idea, instead of just the outer shell.

Ronald Reagan was introduced to the Mini Jelly Beans in 1966. “The then California governor had quit smoking years before and turned to popping candy as a…substitute.”[8] Reagan wrote to the company while governor, “It’s gotten to the point…where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. We owe you a special measure of thanks for helping keep our state government running smoothly.”[8]

In 1976 Herman Rowland, Sr. collaborated with David Klein, a candy and nut distributor, who suggested using natural purees to flavor jelly beans leading to the development of today’s Jelly Belly jelly bean.[1] Using the Mini Jelly Bean concept “...the Jelly Belly innovation was to flavor the chewy insides as well…”[9] David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda.[10] David Klein now makes David's Signature Bean.


Dutch Confectioner Marinus van Dam, product developer and plant manager for the company, oversaw the development of the Jelly Belly jelly beans. By the 1980s many flavors of the Jelly Belly jelly bean had been developed.

In 1980 the word got out that President Ronald Reagan ate jelly beans and "...those jelly beans were made by"[11] This broke open the demand for Jelly Belly jelly beans. To keep up with the demand extra shifts were added, but orders were backlogged for more than a year. The company supplied President Ronald Reagan with Jelly Belly jelly beans during his eight years of presidency.[12] "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries."[11] Ronald Reagan made them the first jelly beans in space, sending them on the Shuttle Orbiter Challenger during the STS-7 mission in 1983, as a surprise for the astronauts.[13]

Today the company produces more than 100 different gourmet confections.[10]


Jelly Belly jelly beans[edit]

Official 50 flavors[edit]

A collection of various Jelly Belly jelly bean flavors

There are 50 official flavors of Jelly Belly jelly beans:[14]

  • A&W Cream Soda
  • A&W Root Beer
  • Berry Blue
  • Blueberry
  • Bubble Gum
  • Buttered Popcorn
  • Cantaloupe
  • Cappuccino
  • Caramel Corn
  • Chili Mango
  • Chocolate Pudding
  • Cinnamon
  • Coconut
  • Cotton Candy
  • Crushed Pineapple
  • Dr Pepper
  • French Vanilla
  • Green Apple
  • Island Punch
  • Juicy Pear
  • Kiwi
  • Lemon Drop
  • Lemon Lime
  • Licorice
  • Mango
  • Margarita
  • Mixed Berry Smoothie
  • Orange Sherbet
  • Peach
  • Piña Colada
  • Plum
  • Pomegranate
  • Raspberry
  • Red Apple
  • Sizzling Cinnamon
  • Strawberry Cheesecake
  • Strawberry Daiquiri
  • Strawberry Jam
  • Sour Cherry
  • Sunkist Lemon
  • Sunkist Lime
  • Sunkist Orange
  • Sunkist Pink Grapefruit
  • Sunkist Tangerine
  • Toasted Marshmallow
  • Top Banana
  • Tutti-Fruitti
  • Very Cherry
  • Watermelon
  • Wild Blackberry

Rookie Flavors[edit]

Rookie flavors are the newest Jelly Belly jelly bean flavors and may become official flavors. Rookie flavors change as new flavors are introduced.[14]

Sugar-free jelly beans[edit]

Jelly Belly Candy Company also produces sugar-free Jelly Belly jelly beans, sweetened with Splenda and maltitol:

  • Buttered Popcorn
  • Cherry
  • Green Apple
  • Juicy Pear
  • Lemon
  • Licorice
  • Pineapple
  • Sizzling Cinnamon
  • Strawberry
  • Tangerine

International Flavours[edit]

Jelly Belly Candy Company creates specialised Jelly Belly jelly bean flavours for the international market.[15][16]

  • Chili Mango: This flavour is inspired by the flavours of Southeast Asia and Latin America made with real cayenne pepper, paprika and mango juice.
  • Green Tea: A familiar tea in Japanese and Chinese cultures green tea has grown in popularity across the globe.
  • Guarana: A flavour from a fruit native to Brazil, this berry's juices is found in energy drinks worldwide.
  • Guava: This fruit originated in South America and has a sweet taste.
  • Lychee: A fruit found in the tropical Pacific Islands and across Asia.
  • Passion Fruit: An exotic fruit found in Latin America, Pacific Islands, and South-East Asian countries.
  • Sakura: Japanese for "Cherry Blossom," this flavour is popular in many Asian countries.
  • Eton Mess: A dessert of strawberries, cream and crumbled meringue cookies was chosen as the newest[when?] United Kingdom Jelly Belly jelly bean flavour.[17]

Belly Flops[edit]

Belly Flops are "irregular Jelly Belly jelly beans." Some are misshapen, others are conjoined, and they do not have the name stamped on them. Sometimes the colors do not match the flavors of the beans.[18]

Jewel Collection[edit]

Jelly Belly Candy Company unveiled the Jelly Belly jewel collection on National Jelly Bean Day, April 22, 2013. The Jelly Belly jewel collection features Jelly Belly jelly beans with an iridescent sheen. The original seven flavors for the Jelly Belly jewel collection are listed below.[19]

  • Berry Blue
  • Blueberry
  • Bubble Gum
  • Cream Soda
  • Orange
  • Sour Apple
  • Very Cherry


BeanBoozled jelly beans have weird and wild flavors that mimic the flavor and corresponding color of a conventional Jelly Belly jelly bean. The first edition introduced in 2008 included the flavors of Skunk Spray, Rotten Egg, Ear Wax, Booger, Baby Wipes, Pencil Shavings, Toothpaste, Vomit, Moldy Cheese, and Black Pepper.[20] The second edition in 2009 added the flavors of Canned Dog Food and Centipede. The flavor Vomit was renamed Barf. The flavors of Earwax and Black Pepper were dropped. The third edition released in 2013 added the flavors of Stinky Socks and Lawn Clippings. The flavors of Pencil Shavings and Centipede were dropped.[21][22]

  • Baby Wipes or Coconut
  • Barf or Peach
  • Booger or Juicy Pear
  • Canned Dog Food or Chocolate Pudding
  • Lawn Clippings or Lime
  • Moldy Cheese or Caramel Corn
  • Rotten Egg or Buttered Popcorn
  • Skunk Spray or Licorice
  • Stinky Socks or Tutti Frutti
  • Toothpaste or Berry Blue

Sport Beans[edit]

Sport Beans are formulated jelly beans for sports performance. They provide carbohydrates for fuel, electrolytes for fluid balance, and vitamins to protect muscles. "Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans, a caffeinated variety, available in Pomeganate, Watermelon, and Cherry."[23]


Candy Corn[edit]

The company began making candy corn around 1898. "The company has the longest history of making candy corn of any in the industry."[24] Candy corn is a type of mellocreme candy. Jelly Belly Candy Company creates seasonal candy corns: Cupid Corn, Giant Corn, Reindeer Corn, and Bunny Corn.


Discontinued Jelly Belly jelly beans Flavors[edit]

There have been many discontinued Jelly Belly jelly bean flavors over the years. Below are some of the discontinued flavors.

  • Apricot
  • Blackberry Brandy
  • Boysenberry
  • Café Latte (brought back in 2013)
  • Champagne Punch
  • Chocolate Banana
  • Chocolate Mint
  • Caramel Apple
  • Cinnamon Apple
  • Grape Jelly
  • Ice Blue Mint
  • Irish Creme
  • Jalapeño
  • Mai Tai
  • Mandarin Chocolate
  • Papaya
  • Peanut Butter
  • Peppermint Stick

Discontinued BeanBoozled Flavors[edit]

  • Black Pepper or Plum
  • Centipede or Strawberry Jam
  • Earwax or Cafe Latte
  • Pencil Shavings or Top Banana


JBz were a candy manufactured by the Jelly Belly Candy Company starting in 2003. Meant to capture the popularity of both Jelly Belly jelly beans and M&M's candies, JBz were chocolate candies covered with Jelly Belly-flavored shells. Some 20+ flavors were used for JBz, but they never caught on and were discontinued in 2009.

Among the flavors used for JBz shells were Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton Candy, Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow and Tutti Fruitti.[25] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[26]

Licensed Product[edit]

Bertie Bott's Every Flavour Beans[edit]

Bertie Bott's Every Flavor Beans

Bertie Bott's Every Flavour Beans were based on a product featured in the Harry Potter book series. This product can be purchased in many places such as Hot Topic stores, the Islands of Adventure theme park in Orlando, Florida, Toys R Us, online, and book stores. They consist of a mixture of the original Jelly Belly jelly bean flavors, as well as some unique, less pleasant ones. The brand is sold under license from Warner Brothers Consumer Products.

According to the Harry Potter Lexicon,[27] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.

The current weird flavors of Bertie Bott's Every Flavour Beans include black pepper, booger, dirt, earthworm, earwax, grass, rotten egg, sausage, soap, and vomit.[14]


Jelly Belly Candy Company makes Sunkist candy products under license from Sunkist Growers, Inc. The Sunkist Fruit Gems include five flavors: pink grapefruit, raspberry, orange, lemon and blueberry flavor.[28][29] Sunkist Orange Slices are an orange flavored pectin candy. Sunkist Jelly Belly jelly beans citrus flavors include lemon, orange, pink grapefruit, lime, and tangerine.

Jelly Belly Gourmet Soda[edit]

Jelly Belly Gourmet Soda is a gourmet soda line that was introduced by WIT beverages in October 2009.[30] The soda is made with cane sugar and contains 120 calories per bottle. The line had ten flavors, including: Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.[31]


Jelly Belly TABASCO jelly beans are produced under licence from the McIlhenny Company, the makers of TABASCO sauce. These beans are flavored using the hot sauce itself, and come in bags or in bottles shaped like that of TABASCO sauce.[32]

Orthodox Union Kosher Certified[edit]

All confections including chocolates, mellocremes, sour candies, Jelly Belly jelly beans, and other candies manufactured by Jelly Belly Candy Company are certified OU/OUD Kosher.[24] The company "...switched from another kosher certification to make...all its products OU Kosher."[33]


Entrance to the Jelly Belly factory and visitor's center

The company operates two manufacturing plants in Fairfield, Calif., and in North Chicago, Ill. A third facility is a distribution center in Pleasant Prairie, Wis., which offers public tours. In October 2008 the company commenced production of Jelly Belly jelly beans and other confections at its new factory in Rayong, Thailand, producing product for the international market.

The Jelly Belly Factory in Fairfield, California, has daily tours and was named "Best Factory Tour in America" by a 2005 Reader's Digest article. The tours, which are free, take visitors along suspended walkways over the rooms where the candy is manufactured, stopping from time to time to watch video segments about the manufacuturing process. A feature of the tour is a display of Jelly Belly bean art, art made entirely of Jelly Belly jelly beans, including U.S. presidents George Washington and Ronald Reagan, an Asian Dragon, Statue of Liberty and more.[34] Free product samples are distributed after the tour, while other products may be purchased in the gift shop.

Another public tour in Pleasant Prairie, Wisconsin takes visitors on an indoor electric train ride through the facility to learn how candy is made, see retired manufacturing equipment, and watch shipping.[35]

Jelly Belly Candy Company Visitor Center, Fairfield Images[edit]


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  13. ^ McCreary, Donna D. (July 9, 2009). "President Ronald Reagan and Blue Jelly Beans". Great History. Retrieved October 28, 2014. 
  14. ^ a b c "Jelly Belly Flavor Guides". Jelly Belly. Retrieved March 21, 2015. 
  15. ^ "Rookie flavours". Jelly Belly (International). Retrieved November 4, 2014. 
  16. ^ "Jelly Belly Develops a World of Flavours". Jelly Belly.  [broken citation]
  17. ^ "Off the shelf". Candy and Snack Today. March–April 2013. Retrieved October 30, 2014. 
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  19. ^ Gajdosik, Amanda (April 24, 2013). "Jelly Belly celebrates National Jelly Bean Day with sparkle, shine". Candy Industry. Retrieved November 11, 2014. 
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  28. ^ White-Sox, Barbara (June 21, 2012). "All-natural sweetness". Drug Store News. Retrieved November 11, 2014. 
  29. ^ Cybele (July 13, 2012). "Sunkist fruit gems". Candy Blog. Retrieved November 11, 2014. 
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  35. ^ Holman, Donna. "Jelly Belly Center (WI)". Factory Tours USA. Retrieved November 11, 2014. 

External links[edit]