Jelly Belly

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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
Type Private
Industry Confections
Founded 1898 [1]
Headquarters Fairfield, California
Area served Worldwide
Key people Herman G Rowland, Sr., Chairman [2]
Products Jelly beans, candy corn, mellocremes, gummis, jells, chocolate confections
Revenue $190 million [2]
Employees 800 [2]

Jelly Belly Candy Company , formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, make the Jelly Belly jelly bean and other candy.[3] The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 square foot manufacturing plant in Rayong, Thailand where it produces product for the international market. [4]


Jelly Belly Candy Company, manufacturer of Jelly Belly jelly beans and a wide range of confections, is a family owned and operated business now in its sixth generation of candy making. The family traces its roots to Gustav Goelitz, who came to the United States in 1866 with his younger brothers, Albert and George. They built a successful confectionery business: Gustav Goelitz Candy, in Belleville, Illinois. [5] The Goelitz name developed a reputation for quality confections as the brothers expanded operations and by 1898 were specializing in candy corn and other “buttercream” candies, a new type of candy. The second generation of candy makers moved to North Chicago opening the Goelitz Confectionery Company plant in 1913. [5]

Herman Goelitz, second generation candy maker, moved to the west coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In 1960 Herman Rowland, Sr., fourth generation candy maker, joined the Oakland, California family business. The family decided to expand the company products making jelly beans, Chocolate Dutch Mints®, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Beans.” [6] [7] From this product developed an innovate idea of using natural ingredients for flavoring candy.

In 1976 Herman Rowland, Sr. collaborated with David Klein, a candy and nut distributor, who suggested using natural ingredients for jelly bean flavors leading to the development of today’s Jelly Belly jelly bean. [1] “Unlike traditional jelly beans that have only flavored shells, the Jelly Belly innovation was to flavor the chewy insides as well…” [8] David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. [9] The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda. [10]

Dutch Confectioner Marinus van Dam, product developer and plant manager for the company, oversaw the development of the Jelly Belly jelly beans. By the 1980s many flavors of the Jelly Belly jelly bean had been developed. In 1980 “word got out that U.S. President Ronald Reagan was a devotee.” [11] Ronald Reagan was introduced to the company mini jelly beans back in 1969. “The then California governor had quit smoking years before and turned to popping candy as a…substitute.” Reagan wrote while governor “It’s gotten to the point…where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. We owe you a special measure of thanks for helping keep our state government running smoothly.” [12] Ronald Reagan received Jelly Belly jelly beans during his eight years in office. [13] Ronald Reagan made them the first jelly beans in outer space, sending them on the Shuttle Orbiter Challenger during the STS-7 mission in 1983, as a surprise for the astronauts. [14]

Today the company produces more than 100 different gourmet confections. [15]


Jelly Belly jelly beans[edit]

Official 50 flavors[edit]

A collection of various Jelly Belly jelly bean flavors.

Jelly Belly Candy Company officially has 50 flavors (originally 40) that are made year-round. Additionally, Jelly Belly produces "rookie" flavors that sometimes are added to the Jelly Belly jelly beans in the 50 official flavors if they become popular enough. [16]

Rookie Flavors[edit]

Rookie flavors are the newest Jelly Belly jelly bean flavors and may become official flavors someday. Rookie flavors change from time to time as new flavors are introduced. [18]

  • 7up®
  • Grape Crush®
  • Orange Crush®
  • Cold Stone Birthday Cake Remix™
  • Draft Beer

Sugar-free jelly beans[edit]

Jelly Belly also produces sugar-free jelly beans that come in these flavors:

They are sweetened with Splenda and maltitol. In addition to sugar-free jelly beans, all varieties are certified OU Kosher by the Orthodox Union.[19]

Jelly Belly Flops[edit]

Jelly Belly Flops are "irregular jelly beans" which can come in any flavor or color that the company has produced. Some are misshapen, others are conjoined, and some might not even have the logo stamped on them. The colors might not even match the flavors of the beans. The Flops have been rumored to be factory rejects. [20]

Jewel Collection[edit]

Jelly Belly Candy Company unveiled the Jelly Belly jewel collection on National Jelly Bean Day, April 22, 2013. The Jelly Belly jewel collection features Jelly Belly jelly beans with an iridescent sheen. The original seven flavors for the Jelly Belly jewel collection are listed below. [21]

  • Berry Blue
  • Blueberry
  • Bubble Gum
  • Cream Soda
  • Orange
  • Sour Apple
  • Very Cherry


Jelly Belly BeanBoozled jelly beans have weird and wild flavors that mimic the flavor and corresponding color of a conventional Jelly Belly jelly bean. The first edition introduced in 2008 included the flavors of Skunk Spray, Rotten Egg, Ear Wax, Booger, Baby Wipes, Pencil Shavings, Toothpaste, Vomit, Moldy Cheese, and Black Pepper.[22] The second edition in 2009 added the flavors of Canned Dog Food and Centipede. The flavor Vomit was renamed Barf. The flavors of Earwax and Black Pepper were dropped. The 3rd edition released in 2013 added the flavors of Stinky Socks and Lawn Clippings. The flavors of Pencil Shavings and Centipede were dropped.[23][24]

  • Baby Wipes (Coconut)
  • Barf (Peach)
  • Booger (Juicy Pear)
  • Canned Dog Food (Chocolate Pudding)
  • Lawn Clippings (Lime)
  • Moldy Cheese (Caramel Corn)
  • Rotten Egg (Buttered Popcorn)
  • Skunk Spray (Licorice)
  • Stinky Socks (Tutti-Frutti)
  • Toothpaste (Berry Blue)


Discontinued Jelly Belly jelly beans Flavors[edit]

There have been many discontinued Jelly Belly jelly bean flavors over the years. Below are some of the discontinued flavors.

  • Apricot
  • Blackberry Brandy
  • Boysenberry
  • Café Latte
  • Caramel Apple
  • Champagne Punch
  • Chocolate Banana
  • Chocolate Mint
  • Cinnamon Apple
  • Grape Jelly
  • Ice Blue Mint
  • Irish Creme
  • Jalapeño
  • Mai Tai
  • Mandarin Chocolate
  • Papaya
  • Peanut Butter
  • Peppermint Stick

Discontinued BeanBoozled Flavors[edit]

  • Black Pepper (Plum)
  • Centipede (Strawberry Jam)
  • Earwax (Café Latte)
  • Pencil Shavings (Top Banana)


JBz were a candy manufactured by the Jelly Belly Candy Company starting in 2003. Meant to capture the popularity of both Jelly Belly jelly beans and M&M's candies, JBz were chocolate candies covered with Jelly Belly-flavored shells. Some 20+ flavors were used for JBz, but they never caught on and were discontinued in 2009.

Among the Jelly Belly flavors used for JBz shells were Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton Candy, Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow and Tutti Fruitti.[25] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[26] By:Trent

Licensed Product[edit]

Bertie Bott's Every Flavour Beans®[edit]

Bertie Bott's Every Flavor Beans

Bertie Bott's Every Flavour Beans® were based on a product featured in the Harry Potter book series. This product can be purchased in many places such as Hot Topic stores, the Islands of Adventure theme park in Orlando, Florida, Toys R Us, online, and book stores. They are ambiguously colored and consist of a mixture of the original Jelly Belly jelly bean flavors, as well as some unique, less pleasant ones. The brand is sold under license to Warner Brothers Consumer Products.

According to the Harry Potter Lexicon,[27] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.

The current weird flavors of Bertie Bott's Every Flavour Beans include black pepper, booger, dirt, earthworm, earwax, grass, rotten egg, sauage, soap, and vomit. [28]

Sunkist® Fruit Gems[edit]

Jelly Belly now also makes Sunkist® Fruit Gems under license from Sunkist.[29] Sunkist® Jelly Belly jelly beans are also available and come in citrus flavours that include lemon, orange, pink grapefruit, lime, and tangerine. [30] In 2012 the flavors of Sunkist® Fruit Gems were changed to lemon, orange, grapefruit, raspberry and blueberry.[31]

Jelly Belly Gourmet Soda[edit]

Jelly Belly Gourmet Soda is a gourmet soda line that was introduced by WIT beverages in October 2009.[32] Made with cane sugar and containing 90 calories per bottle. The new line had ten flavors, including: Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.


Jelly Belly TABASCO® flavour beans are produced under licence from the McIlhenny Company, the makers of tabasco sauce. These beans are flavoured using the hot sauce itself, and come in bags or in bottles shaped like that of tabasco sauce.[33]


Entrance to the Jelly Belly factory and visitor's center

The company operates two manufacturing plants in Fairfield, Calif., and in North Chicago, Ill. A third facility is a distribution center in Pleasant Prairie, Wis., which offers public tours. In October 2008 the company commenced production of Jelly Belly jelly beans and other confections at its new factory in Rayong, Thailand, producing product for the international market.

The Jelly Belly Factory in Fairfield, California, has daily tours and was named "Best Factory Tour in America" by a 2005 Reader's Digest article. The tours, which are free, take visitors along suspended walkways over the rooms where the candy is manufactured, stopping them from time to time to watch video segments about what is going on below. A feature of the tour is a display of Jelly Belly bean art made entirely of Jelly Belly jelly beans, including U.S. presidents George Washington and Ronald Reagan, Asian Dragon, Statue of Liberty and more. [34] [35] Free product samples are distributed after the tour, while other products may be purchased in the gift shop.

Another public tour in Pleasant Prairie, Wisconsin, operates daily and takes visitors on an indoor electric train ride through the facility to learn how candy is made, see retired manufacturing equipment, and watch shipping. [36]

Jelly Belly Candy Company Visitor Center, Fairfield Images[edit]


  1. ^ a b "The Goelitz Family: Candy Corn and Jelly Belly" [1] German-American History website. Retrieved October 17, 2014.
  2. ^ a b c Scully, Carla (February 11, 2013) "The top 100 candy companies in the world"[2], Candy Industry. Retrieved October 16, 2014.
  3. ^ "Goelitz Announces New Corporate Identity" (November 2000) [3] The Gourmet Retailer. Retrieved October 17, 2014.
  4. ^ Kalkowski, John (March 31, 2010) "Candymaker overcomes global market challenges at new facility in Thailand" [4], Packaging Digest. Retrieved October 17, 2014.
  5. ^ a b Bearden-White, Christina (March 3, 2013) "Gustav Goelitz" [5] Immigrant Entrepreneurship: German-American Business Biographies, 1720 to Present, vol. 2. Retrieved October 17, 2014.
  6. ^ CNBC (Feb 28, 2012) “A Hill of Beans” [6] How I Made My Millions, CNBC. Retrieved October 28, 2014.
  7. ^ “A Hill of Beans, Jelly Belly on CNBC” [7] Retrieved October 28, 2014.
  8. ^ Murphy, Kate (June 26, 2008) “Not Just Another Jelly Bean” [8] The New York Times. Retrieved October 17, 2014.
  9. ^ Jelly Belly Candy Company (November 8, 2013) “Jelly Belly Jelly Beans Celebrate Three Decades and Bean-Filled Future” [9] Retrieved October 24, 2014.
  10. ^ Jelly Belly Candy Company (November 8, 2013) “Jelly Belly Jelly Beans Celebrate Three Decades and Bean-Filled Future” [10] Retrieved October 24, 2014.
  11. ^ Murphy, Kate (June 26, 2008) “Not Just Another Jelly Bean” [11] The New York Times. Retrieved October 17, 2014.
  12. ^ Wilhelm, Maria (February 23, 1981) “If the Reagan Administration is Full of Beans, Blame Jelly Belly Baron Herman Rowland” [12] People Magazine. Retrieved October 28, 2014.
  13. ^ "Jelly Belly jelly beans and Ronald Reagan" (January 2013) [13] Ronald Reagan Presidential Library. Retrieved October 17, 2014.
  14. ^ McCreary, Donna (July 9, 2009) “President Ronald Reagan and Blue Jelly Beans” [14] Great History, Blog. Retrieved October 28, 2014.
  15. ^ Jelly Belly Candy Company (November 8, 2013) “Jelly Belly Jelly Beans Celebrate Three Decades and Bean-Filled Future” [15] Retrieved October 24, 2014.
  16. ^
  17. ^
  18. ^
  19. ^ "Jelly Belly Candy Gourmet Confectionery Now OU Kosher"
  20. ^
  21. ^
  22. ^
  23. ^
  24. ^
  25. ^ "JBz. (Candy Product Update). | Food & Beverage > Food Industry from". Retrieved 2011-06-22. 
  26. ^ "Jelly Belly JBz Chocolates: 10LB Case". Retrieved 2011-06-22. 
  27. ^ "HPL:Bertie Bott's Every Flavor Beans". The Harry Potter Lexicon. 
  28. ^
  29. ^ "Jelly Belly Fruit Gems Candy". March 22, 2011. 
  30. ^
  31. ^
  32. ^ "Jelly Belly Signs WIT Beverages for Soda Line". May 6, 2009. 
  33. ^
  34. ^ Jelly Belly company representative
  35. ^
  36. ^

External links[edit]