Boobquake, which took place on April 26, 2010, was devised by Jennifer McCreight, a blogger who was then a senior in the Purdue University College of Science, in response to news reports that Iran's Hojatoleslam Kazem Seddiqi had blamed women who dress immodestly for causing earthquakes. On April 19, it was reported that Seddiqi advised his listeners that "Many women who do not dress modestly lead young men astray, corrupt their chastity and spread adultery in society, which increases earthquakes" and Iranians should "adapt their lives to Islam's moral codes" to avoid being "buried under the rubble".
The day that Seddiqi's comments were reported, McCreight encouraged her blog's readers to help her poke fun at Seddiqi by dressing "in your immodest clothing to represent Boobquake", an invitation then extended to the world via Facebook. She described Boobquake as a scientific experiment: "With the power of our scandalous bodies combined, we should surely produce an earthquake. If not, I'm sure Sedighi can come up with a rational explanation for why the ground didn't rumble."
McCreight's idea was popularized by prominent blogs and soon caught the attention of the international media. The event also drew criticism from people seeing it as objectifying women. Following repeated inquiries from the BBC and other news agencies, McCreight planned two meetings for participants: one in West Lafayette, Indiana, and one in Washington, D.C. Soon, what originated as "a humorous exercise in scientific and skeptical thinking" had begun to ignite serious debate regarding the organization of the feminist community.
McCreight (born November 2, 1987) is an atheist, skeptic, and feminist. (Since 2010, she has been pursuing a Ph.D. in genome sciences at the University of Washington.) She attributes her activism to reading Richard Dawkins' book The God Delusion and attending a relatively religious college. While working on her undergraduate degree, she co-founded the Society of Non-Theists at Purdue.
One year prior to Boobquake, McCreight had begun keeping a blog in which she described herself as an atheist and a feminist. On April 19, McCreight announced a protest against Seddiqi's comments on her blog, asking for participants to avoid "hateful or anti-Muslim or anti-Iranian messages". In the week leading up to Boobquake, McCreight received several emails from "thankful skeptics, feminists, and Iranians".
An estimated total of 200,000 people participated in Boobquake on April 26, 2010. The so-called "epicenter" of Boobquake was a light-hearted two-hour gathering at 1:00 pm at the Purdue Bell Tower in West Lafayette, Indiana. Participants' attire included push-up bras, unbuttoned shirts, short dresses, as well as other "racy costumes" and "risqué clothing". They also held signs with slogans such as "Cleavage for Science", "Amnesty", and "God hates Boobs". Purdue's student newspaper reported that the female participants were outnumbered by male spectators.
Other notable gatherings were reported in New York City and Vancouver. In Vancouver, it was reported that most attendees at the event were hundreds of men using camera phones to take pictures, especially of a small number of women who were topless.
Some people also supported the event by purchasing official "Boobquake 2010" t-shirts through Zazzle.com. The proceeds from the shirts went to the Red Cross, to benefit earthquake recovery, and to the James Randi Educational Foundation, to support critical thinking.
That morning, at 10:59 am (2:59 am GMT or 10:59 pm on April 25, Indiana time), a 6.5-magnitude earthquake struck 195 miles off the coast of Taitung, Taiwan, at a depth of 6.2 miles. Upon hearing of this, McCreight said that it alone was not statistically significant, but that she would continue to monitor seismic activity for the next 24 hours. Other participants mentioned that the earthquake in Taiwan occurred early in the morning, prior to the official start of the experiment.
After April 26 had ended in all time zones, McCreight began to conduct rigorous statistical analysis. McCreight pointed out that dozens of earthquakes occur daily, and that the goal of her analysis was not to see if all seismic activity would cease, but to determine whether the number or severity of earthquakes increased during the experiment. By compiling data from the USGS website, McCreight determined a 95% confidence interval of zero to 148 daily earthquakes. During the course of the Boobquake event, only 47 earthquakes were reported. She also calculated that an earthquake of the magnitude of that in Taiwan had a 37% chance of occurring on that day. McCreight also said that the mean magnitude of seismic activity during the "Boobquake" event was actually slightly below average. As a result of this analysis, McCreight concluded that the immodest clothing worn during Boobquake had no significant effect on earthquake frequency or magnitude. Although McCreight admitted that there were some flaws with the experimental procedure, and that she doubted it would have any impact on Seddiqi's opinions, she believed that the event fulfilled its original intentions of being "a humorous exercise in scientific and skeptical thinking".
Support among expatriate Iranians
The event drew a favorable response from several expatriate Iranian political activists, including Mina Ahadi of the International Committee Against Executions and Stoning and Maryam Namazie of Iran Solidarity both of whom are members of the Council of Ex-Muslims of Britain. These activists felt that Boobquake was a significant act in the defense of women's rights and human dignity. They said that many Iranian citizens supported Boobquake in its opposition to Sedighi's views, which they believe to be representative of the Iranian government of the past three decades.
Kazem Sedighi defended his statements in a new sermon on May 14, 2010. When asked why there are not more natural disasters in western nations that do not follow his moral codes, Sedighi answered that God occasionally allows people to continue sinning "so that they (eventually) go to the bottom of Hell." It was not reported whether or not Sedighi specifically mentioned Boobquake during this sermon.
Brainquake and objectification of women
A feminist critique and response to Boobquake was the brainchild of Golbarg Bashi who created a counter-movement known as "Brainquake" in April 2010. Bashi, a feminist professor of Iranian Studies at Rutgers and some other feminists were critical of Boobquake's method of drawing attention to questions about gender in Iran which they believed further victimized and objectified women and girls. Bashi, who conceived of the idea, stated that Boobquake was essentially another white liberal "post-feminist" spectacle at the expense of women's struggles in Iran. Negar Mottahedeh, a Duke University professor managed Brainquake's tumblr page  and twitter activities  in 2010.
Bashi explained the disproportionate interest in Boobquake as opposed to major feminist campaigns in Iran as such: "Our usual boob-crazed, I mean civilized male-dominated mass media went potty over this 'eye-ran' (read as Iran or Islam) related campaign, turned it into a major international story and thousands of (mostly) men joined McCreight's 'Boobquake' Facebook event. It was in this context that Brainquake began as an Iranian counter feminist initiative to save the discourse on women's rights from being used as another spectacle and provide visual reference to Iranian women's own century long feminist struggles against sexism."
Planned for the same day as Boobquake, Brainquake was initially a Facebook event registered, composed and managed by Bashi. Brainquake's Facebook event encouraged women to demonstrate their "abilities to push for change" by showing off their résumés, CVs, honors, prizes, and accomplishments. In this way, Bashi and her fellow feminist activists hoped to provide a visual reference to Iranian women's own century long feminist struggles against sexism.
Later in Spring 2010, Brainquake's event page was turned into a fan page and has since become a portal on news and commentary on global women's issues with a particular emphasis on progressive feminist, anti-racist, and anti-war causes. Brainquake has retained its initial goal of providing a comprehensive visual reference to Iranian women's movements and also a pictorial dictionary to many issues and campaigns that identify and fight against all kinds of violence and discrimination against women and girls and other minorities in the United States of America, Europe, and elsewhere. These photo albums and the reliable links and information that accompany them are part of Brainquake's feminist consciousness raising effort for a mass public.
Other notable responses
Russell Blackford, of the Institute for Ethics and Emerging Technologies, fully supported the idea of Boobquake, saying, "There is nothing wrong with the beauty of the human body, male or female, nothing wrong with enjoying it, and nothing wrong with displaying it to the world." Blackford encouraged participants to "Strut your stuff, and don’t let anyone make you feel ashamed about so-called 'immodesty'. Feel free to scorn the moralism of Islamic clerics and anyone else who tries to put you down."
In response to feminists' disagreements over Boobquake and Brainquake, some asked, "Why not both?". Melody Moezzi, for example, writing for the blog of Ms., saw no reason for there to be any conflict between the two events. Moezzi believed that there should be no problem with having multiple means of discrediting "the leaders of the so-called Islamic Republic of Iran", and suggested that women participate in both events.
McCreight herself subsequently observed that some atheists have acted misogynously towards her and other women, partly in reaction to the joke in Boobquake's name, and she has called for a greater respect for feminism and a more welcoming culture in the atheism movement.
- "Iran: Fashion That Moves the Earth". The New York Times. Associated Press. 19 April 2010.
- Boobquake Facebook Event
- Boobquake on Facebook
- Smith, Sara (26 April 2010). "'Boobquake' pokes fun at cleric's idea". Purdue Exponent. Retrieved 26 April 2010.
- McCreight, Jennifer (27 April 2010). "How I Started a Boobquake". The Daily Beast. Retrieved 30 April 2010.
- McCreight, Jennifer (27 April 2010). "And the Boobquake results are in!". Blag Hag.
- Bekiempis, Victoria (2011-09-26). "Why the New Atheism is a boys' club". The Guardian. Retrieved 2011-10-09.
- "Jennifer McCreight". Department of Genome Sciences. University of Washington. Retrieved 2011-07-24.
- Townsend, Mindy (2011-07-28). "Teen Skepchick Interviews: Jen McCreight". Teen Skepchick. Retrieved 2011-07-30.
- Hall, Adam; Coduti, Erin (2009-09-18). "Pirates hold non-theist demonstration". WLFI-TV. Retrieved 2011-07-24.
- Hall, Adam (2009-10-18). "PU student group cleans up neighborhood". WLFI-TV. Retrieved 2011-07-24.
- Black, Debra (26 April 2010). "Women strut their stuff for Boobquake". Toronto Star.
- McCreight, Jennifer. "Blag Hag: About". Retrieved 14 June 2010.
- The Epicenter: Boobquake West Lafayette Facebook event
- "Did 'Boobquake' Facebook group spark Taiwan tremor? New 'evidence' for cleric who claimed baring of cleavage causes earthquakes". The Daily Mail. 26 April 2010. Retrieved 26 April 2010.
- Brownrigg, Kirsten (27 April 2010). "Coup de Ta-Tas: Cleric’s comment ignites skin-bearing backlash". Herald de Paris. Retrieved 28 April 2010.
- Smith, Sara (27 April 2010). "‘Boobquake’ draws men, scantily clad women". Purdue Exponent. Retrieved 29 April 2010.
- Schwab, Nikki; Palmeri, Tara (26 April 2010). "'Boobquake' shakes up Dupont Circle". Washington Examiner.
- BBC Persia (27 April 2010). "BoobQuake" (Washington coverage begins at 2:34).
- Lucas, Scott (25 April 2010). "Iran Special: Tehran, Defender of Women’s Rights (P.S. Don’t Mention Boobquake)". Enduring America.
- Fortey, Laura (27 April 2010). "Boobquake rally morphs into 'sick gong show': Supporter". Metro.
- "'Boobquake' to help real quake recovery". The Independent. 26 April 2010. Retrieved 5 May 2010.
- Weiner, Juli (26 April 2010). "Philosophically Poorly Timed Earthquake Coincides with "Boobquake"". Vanity Fair. Retrieved 26 April 2010.
- McCreight, Jennifer (1 May 2010). "The Iranian and Muslim response to Boobquake". Blag Hag. Retrieved 5 May 2010.
- Ahadi, Mina; Alipour, Mahin; Daneshfar, Shahla; Namazie, Maryam (29 April 2010). "'Boobquake' was an important act of human solidarity". Retrieved 5 May 2010.
- Mohyeddin, Samira (28 April 2010). "Fault-Lines and Hem-Lines: Censorship and the Boobquake vs. Brainquake Debate". Iranian.com. Retrieved 5 May 2010.
- "In Wake of 'Boobquake,' Iranian Cleric Defends Earthquake-Promiscuity Link". FOXNews.com. Associated Press. 14 May 2010. Retrieved 16 August 2010.
- Brainquake Fan page
- Moezzi, Melody (26 April 2010). "Boobquake and Brainquake: Why Not Both?". All Tech Considered. Ms Magazine. Retrieved 28 April 2010.
- Blackford, Russell (26 April 2010). "In Support of Boobquake". Institute for Ethics and Emerging Technologies. Retrieved 28 April 2010.
- Moezzi, Melody (26 April 2010). "Boobquake and Brainquake: Why Not Both?". Ms Magazine Blog. Retrieved 30 April 2010.
- McCreight, Jennifer (August 18, 2012). "How I Unwittingly Infiltrated the Boy's Club & Why It's Time for a New Wave of Atheism". Blag Hag. Retrieved August 20, 2012.