Jeon Hye-Bin (Hangul: 전혜빈; born September 27, 1983) is a South Korean actress and singer known as BIN. Her career started as part of a girl trio named LUV, and later found mainstream success in 2005 as a solo artist. Her single, "2AM", was frequently performed, as it showcased her sexy dance abilities. However, Jeon came under heavy criticism for being overtly sexual in performances, and moved onto a second single "Bin-Go", which showed a cuter, less sexual image.
She debuted one of the three members of the girl group LUV. LUV's career started when they appeared as singers in JTL's "A Better Day" in 2002. The group's popularity grew enough that they were being compared with S.E.S. because many saw huge potential in them. However, the group did not last long due to each member expressing their own dreams.
On January 21, 2006, Kim Jong Kook, Jeon Hye-Bin, and Im Tae Kyung participated in Thuy Nga's Paris by Night 81 concert in California. Jeon performed "2AM". An accident in early 2006 forced Jeon to have surgery done, and under the advice of others, she underwent nose and teeth reconstruction. She eventually confirmed that she underwent plastic surgery when rumors were quickly spreading about the change in her appearance. She appeared as one of the six women on Heroine 6, a popular segment on the Korean Broadcasting System (KBS) variety show Happy Sunday until it ended in 2007.