Jerry Hsu

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Jerry Hsu
Jerry-Hsu November 2008.png
Personal information
Nickname(s) The Asian Elvis[1]
Nationality United States
Born December 17, 1981
San Jose, California, United States
Residence San Jose, California
Sport
Country U.S
Sport Professional skateboarding

Jerry Hsu (born December 17, 1981) is an American professional skateboarder and photographer.

Early life[edit]

As of 2007, Hsu's family home is located in San Jose, California, United States (US). Hsu's family is Chinese, and his parents speak both English and Chinese. In 2011, on Vice's "Epicly Later'd" web video show, Hsu's mother expressed her opinion of Hsu's skateboarding career: "Well I'm happy for him, as I said. This is his job, not mine; it's his life, not mine, so ..."[2]

Professional skateboarding[edit]

Hsu rode for Maple with Marc Johnson, Louie Barletta, Chad Bartie, Chad Night, and others in the early 2000s. Footage from this era is featured in the 2007 "Epicly Later'd" episode.[2]

Following the dissolution of Maple, Hsu joined the Enjoi company and is featured in the final section of Enjoi's skateboarding video Bag of Suck; his part's musical accompaniment is Sonic Youth's cover version of The Carpenters' song "Superstar" and Cass McCombs's "Sacred Heart".[3]

Hsu has produced a signature shoe with Emerica the "Hsu" (including a lowtop variation that was released at a later stage, named the "Hsu Low.") and has followed this up with the "Hsu 2."[4] Hsu had his on part in Emerica: Stay Gold.

Hsu revealed in a September 2012 online interview, for the RIDE Channel's "Weekend Buzz" series, that he was offered a sponsorship deal with Nike, Inc. following the end of his contract with Osiris; however, Hsu declined the offer in favor of Emerica, due to the effect of a questionnaire that he was emailed as part of the recruitment process:

I was asked if I would want to ... well, I was sent, like, a email questionnaire, that was like pre-written. Like it seemed just like it was this pre-written thing, towards ... like it was totally impersonal. It was, ah, like, "What do you like about Nike? What do you think you can bring to Nike? What like, ah, blah, blah, blah, blah, bah. Like I don't even know if it was, like, a serious consideration that I could ride for them, but, yeah, when I read that thing, like, this was kinda, like, if this is their deal, then I don't really, I'm not really into it.[5]

New York La La La, a fashion video directed by Aaron Rose and featuring Hsu, was published on the Nowness website on September 25, 2013. Alongside fellow professional skateboarders Austyn Gillette and Josh Harmony, Hsu was dressed in designer garments for the short film, and a portrait of the three was photographed by L'Officiel Hommes editor André Saraiva.[6]

In October 2013, Hsu announced his departure from the Enjoi brand. Hsu explained in an interview that was published on October 12, 2013 that his decision was spurred by the departure of longtime brand manager Matt Eversole who, according to Hsu, grew tired of protecting the brand from the profit-driven demands of shareholders. Barletta will take Eversole's place as Enjoi's brand manager and Hsu stated: "Louie understands what Enjoi is all about, so I think they can still make something really great and I wish them the best."[2]

On November 12, 2013, a video was published on the Crailtap YouTube channel, the official channel of the Girl Distribution Company, in which Hsu is officially revealed as the new professional for the Chocolate skateboard company. The video skit features Mike Carroll, Marc Johnson, Stevie Perez, Elijah Berle, and Gino Ianucci. In the video, the skateboarders (minus Ianucci, who arrives at the end of the skit) discuss a new professional team member for the Chocolate brand in a Mexican restaurant. A list of criteria is articulated by the group's members—a list that is associated with Hsu's career thus far—and Hsu then appears as the waiter.[7]

Sponsors[edit]

As of October 2013, Hsu is sponsored by Emerica, Chocolate, CCS, Royal, MOB, Ricta, and Swiss.[2][7][8]

Photography[edit]

"Rolling Through the Shadows"[edit]

Leica Camera AG, a German manufacturer of cameras, lenses, projectors, sport optics, high-aperture and laser rangefinder binoculars, and spotting scopes,[9] initiated an interview series with skateboard journalist, Mark Whiteley (former editor of SLAP magazine), in January 2013. The series was introduced through the company's blog and the series is entitled, "Rolling Through the Shadows"—Whiteley explains in the introduction that he will interview a selection of skateboarders that "have gravitated towards Leica M equipment", including Hsu and others, such as Ed Templeton and Arto Saari.[10]

The opening of Hsu's solo photographic exhibition "The Observable Universe" occurred in Los Angeles, California, U.S. on July 2, 2013. The exhibition was held at the Family Bookstore and consisted of eleven curated photographs.[11]

Awards[edit]

Hsu won an award for "Best Video Part" at the Transworld Skateboarding awards, in addition to a "Readers' Choice" award.[12][13]

He is featured as a playable character in the skateboarding video game EA Skate, as well as its sequels.

He expresses interest in photography, and contributes work to Vice magazine.[14] In September 2010 he exhibited a body of photographic work at the Steinsland Berliner Gallery in Stockholm under the title Vatican Gold alongside artists Ed Templeton, Kevin Long and Jonnie Craig.[15]

References[edit]

  1. ^ "Jerry Hsu Top Fives". Crailtap. THE GIRL SKATEBOARD COMPANY, INC. Retrieved 9 September 2012. 
  2. ^ a b c d VBSTV (2007). "Epicly Later'd - Jerry Hsu". video.ca. dailypixel Inc. Retrieved 9 September 2012. 
  3. ^ "Enjoi - Bag of Suck". SkatevideoSite.com. SkatevideoSite.com. 2005–2012. Retrieved 14 September 2012. 
  4. ^ Jerry Hsu (2013). "Steez < Jerry Hsu". Emerica. Emerica. Retrieved 7 January 2013. 
  5. ^ RIDEChannel; Erica Yary and Rob Brink (7 September 2012). "Jerry Hsu & Louie Barletta: Out of the closet, High with fans, & Slams!" (Video upload). YouTube. Google, Inc. Retrieved 7 January 2013. 
  6. ^ "New York La La La". Nowness. NOWNESS. 25 September 2013. Retrieved 29 September 2013. 
  7. ^ a b crailtap (12 November 2013). "Chocolate Skateboards Welcomes..." (Video upload). YouTube. Google Inc. Retrieved 13 November 2013. 
  8. ^ "Team > Jerry Hsu". Emerica. Emerica. August 2013. Retrieved 14 August 2013. 
  9. ^ "About Us". The Leica Camera Blog. LEICA-CAMERA.COM. January 2013. Retrieved 29 January 2013. 
  10. ^ Mark Whiteley (28 January 2013). "Rolling Through the Shadows" (Blog post). The Leica Camera Blog. LEICA-CAMERA.COM. Retrieved 29 January 2013. 
  11. ^ Yasi Salek (8 July 2013). "Jerry Hsu's "The Observable Universe" Photo Show". Altamont Apparel. Altamont Apparel. Retrieved 18 July 2013. 
  12. ^ 9th Annual TWS Awards Best Video Part: Jerry Hsu, Bag Of Suck
  13. ^ Greg Baerg (8 June 2007). "Jerry Hsu Dominates The 9th Annual TransWorld SKATEboarding Awards". lat34.com. Lat34.com. Retrieved 14 September 2012. 
  14. ^ Vice magazine: Photo Issue Leftovers - Jerry Hsu
  15. ^ "Vatican Gold". GSB/GALLERY STEINSLAND BERLINER. Google, Inc. 18 August 2010. Retrieved 14 September 2012. 

External links[edit]