Jerry Hsu

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Jerry Hsu
Jerry-Hsu November 2008.png
Personal information
Nickname(s) The Asian Elvis[1]
Nationality American
Born December 17, 1981
San Jose, California, U.S.
Residence San Jose, California, United States (U.S.)
Sport
Country U.S.
Sport Professional skateboarding

Jerry Hsu (born December 17, 1981[2]) is an American professional skateboarder and photographer. He was described by professional skateboarder and longtime friend Marc Johnson as a "cool breeze" in 2013.[3]

Early life[edit]

As of 2007, Hsu's family home remains located in San Jose, California, United States (U.S.). Hsu's family is originally from Taiwan,[4] and his parents speak both English and Mandarin Chinese.[5] Hsu explained in 2010 that his Chinese-language fluency is akin to a "third grader."[4]

Hsu commenced skateboarding in the early 1990s and he explained what he was attracted by in a 2013 interview: "I remember the reason I started skating was because I saw these kids with green hair and big pants and they looked so stupid, and I wanted to be that."[6] His mother brought home a discarded concrete parking block during his early period of skateboarding and he later regarded the gesture as "very thoughtful."[7]

Professional skateboarding[edit]

1996–2001: Maple, The Storm, Tilt Mode Army[edit]

Hsu's first skateboard deck sponsor was Maple, where he was a team member alongside Johnson, who facilitated his recruitment,[6] Louie Barletta, Chad Bartie, and Chad Knight, among others.[8] After he joined Maple, Hsu appeared in a promotional video for the northern California retail outlet NC Board Shop's clothing line, called "NC Clothing,"[9] alongside other sponsored riders, such as Gershon Mosely and Pancho Moler. Released in 1996, Montage runs for a duration of 30 minutes and also indicates that Hsu was sponsored by a brand named "Sutters" at the time.[10]

The first Maple advertisement announcing Hsu's professional status with the brand was published in 1999, when he was 17 years old, and featured the tag line: "Not another brick in the wall."[11][8] Hsu appeared in the 1999 Maple video Black Cat, which also featured Johnson and Barletta.[12] Around the same period, Hsu was first sponsored by the Osiris Shoes company, which had rebranded itself after it was first launched as "Evol Casuals" during the preceding two years.[13]

Although he was not yet a professional for Osiris, Hsu appeared in the 1999 Osiris video The Storm. His video part garnered attention for a never-before-seen trick that became known as a "Storm flip," in which the skateboarder performs a "nollie hardflip," combined with a 180-degree body rotation and "late flip" (a nollie trick is executed at the front end of the skateboard).[14] In a May 2013 interview, Hsu explained that he is still asked to perform the trick on a frequent basis, but he tries not to perform Storm flips, as they are "too busy" and he feels embarrassed. Hsu also said that he enjoyed this time period with Osiris, as he was able to constantly travel, including international trips, and participate in the benefits that the company was reaping from market success.[7]

Hsu membership of the Tilt Mode Army was first revealed in 2000 with the release of the inaugural TMA video Tilt Mode!. Described as a group of skateboarder friends from the San Jose, California area, TMA's membership also consists of Johnson, Barletta, Matt Eversole, Steve Caballero, and Jose Rojo.[15]

2002–2006: enjoi, Bag Of Suck[edit]

Prior the dissolution of Maple, Hsu joined the enjoi company, which had been started by Johnson, who recruited both Barletta and Hsu, as they were all close friends at the time. Hsu explained that Johnson was primarily interested in Barletta to begin with, but Hsu was later included as part of a "package deal."[7] Regarding Hsu's recruitment, Johnson said in a 2013 interview: "We stole the fuck out of this guy."[3]

Commencement on the production of the inaugural full-length enjoi video commenced after Johnson's departure in 2003. Entitled Bag Of Suck, the video was released in 2006 and features a two-section part from Hsu as the conclusion. With a duration of just under eight minutes,[16] the first section of the part is accompanied by Sonic Youth's cover version of The Carpenters' song "Superstar," while Cass McCombs's "Sacred Heart" is used for the second section.[17] Hsu also joined the Ricta skateboard wheel team during the same year.[18]

2007–2012: Emerica, "Epicly Later'd," Stay Gold[edit]

Following the notability and success from Bag Of Suck, Hsu underwent significant sponsorship changes, leaving WeSC clothing and Osiris for Emerica, which offered him both a shoe and apparel deal, in 2007—the tag line "GuessHsu?" was used in the promotional material.[19][20][21] Hsu revealed in a September 2012 online interview, for the RIDE Channel's "Weekend Buzz" series, that he was offered a sponsorship deal with Nike, Inc. following the end of his contract with Osiris; however, Hsu declined the offer in favor of Emerica, due to the effect of a questionnaire that he was emailed as part of the recruitment process:

I was asked if I would want to ... well, I was sent, like, a email questionnaire, that was like pre-written. Like it seemed just like it was this pre-written thing, towards ... like it was totally impersonal. It was, ah, like, "What do you like about Nike? What do you think you can bring to Nike? What like, ah, blah, blah, blah, blah, bah. Like I don't even know if it was, like, a serious consideration that I could ride for them, but, yeah, when I read that thing, like, this was kinda, like, if this is their deal, then I don't really, I'm not really into it.[22]

The Vice web video series "Epicly Later'd" published its "Jerry Hsu" episode in May 2007, which is hosted and created by Hsu's friend Patrick O'dell, who was previously a staff photographer at Thrasher Magazine. Hsu received attention after the episode was released, as Hsu shows O'dell his family home—including footage of his parents—and VHS footage of Hsu skateboarding at the age of 13 years, leading O'dell to use the description "child prodigy." Johnson is also interviewed by O'dell and his high regard for Hsu is obvious:

The way that Jerry [Hsu] lives his life is, like, he lives it on his own terms. He wears what he wants to wear, he sleeps when wants to sleep—he does whatever he wants to do. And, when you're in a "business" situation, they either don't like that because they can't do that, or, they don't like that because it's not marketable, or whatever. He's kind of like an "old soul" ... He's the guy that's younger than you and you look up to him.[11]

Hsu released his first signature shoe with Emerica, the "Hsu" (including a lowtop variation that was released at a later stage, named the "Hsu Low"), in 2008.[23] Hsu was then sponsored by the MOB skateboard griptape brand in early 2010.[24]

Hsu followed up his first Emerica shoe with the "Hsu 2 Fusion" in 2011, which is a mid-top design that incorporates the Sole Technology invention, "STI Fusion Technology" (Sole Technology is the parent company of Emerica).[25] Hsu explained in a corresponding promotional video that he prefers the mid-top design because it provides him with ankle protection.[26]

The fourth TMA video, Bonus Round, was released in 2009 and also featured other enjoi riders, such as Caswell Berry, Nestor Judkins and Clark Hassler.[27] The following year, Hsu then appeared in his first-ever Emerica full-length video, Stay Gold, for which he skated solely in switch stance during a period in which he sustained significant injuries.[28] Stay Gold filmer Jon Miner identified Hsu's part as one of the most difficult aspects of the video's production in a 2011 interview:

There were a number of challenges, the ones that came closer to the deadline stand out the most just because of the level of stress. Jerry Hsu's constant knee/ankle injuries and what direction to take his part in was a pretty heavy one. Jerry went through hell to film that part, He got ankle surgery and two or three knee surgeries. He skated switch because he didn't have the strength in his knee to skate regular. That's how good Jerry is; he filmed an amazing part on a bad knee going the wrong way.[28]

2013–present: Leaves enjoi, Chocolate[edit]

New York La La La, a fashion video directed by Aaron Rose and featuring Hsu, was published on the Nowness website on September 25, 2013. Alongside fellow professional skateboarders Austyn Gillette and Josh Harmony, Hsu was dressed in designer garments for the short film, and a portrait of the three was photographed by L'Officiel Hommes editor André Saraiva.[29]

In September 2013, Hsu announced his departure from the enjoi brand. Hsu explained in an interview that was published on October 12, 2013, that his decision was spurred by the departure of longtime brand manager Eversole who, according to Hsu, grew tired of protecting the brand from the profit-driven demands of shareholders. Barletta will take Eversole's place as enjoi's brand manager and Hsu stated: "Louie understands what enjoi is all about, so I think they can still make something really great and I wish them the best."[30] Hsu later clarified that he received "generous" paychecks while he was with enjoi and his teammates, whom he respects "very much," were not a factor in his decision, which took a long time to make. He also revealed that the discussions about his departure mostly involved just himself and Barletta, and those conversations were "emotional and shitty" for him.[6]

On November 12, 2013, a video was published on the Crailtap YouTube channel, the official channel of the Girl Distribution Company, in which Hsu is officially revealed as the new professional for Chocolate Skateboards, a sub-brand of Girl. The video skit features Johnson, Mike Carroll, Stevie Perez, Elijah Berle, and Gino Ianucci.[31] Hsu explained in an interview why he wanted to join the Chocolate team: "It’s a family. When I walk into Rick [Howard]’s office and there are printouts of graphics on the floor and he’s hand picking them, I know this is where I wanna be."[6]

To commemorate Chocolate's 20th anniversary in 2014, O'dell filmed a four-part retrospective for "Epicly Later'd" and enlisted Hsu as a cohost. In the first episode, published in October 2014, O'dell filmed Hsu with Girl co-owners Carroll and Rick Howard, and also asked Hsu to explain what is important about the Chocolate brand for him:

You just feel an immediate cool, like: "Welcome!" So everyone's just like, "Welcome to the family"-type thing. And all of a sudden, you're just looking at Chocolate boards, and then you're looking at Chocolate boards with your name on it. It's like a dream come true ... Your name's next to Marc Johnson, Gino Iannuci, Chico [Brenes]—your heros![32]

Sponsors[edit]

As of November 2014, Hsu is sponsored by Emerica, Chocolate, Royal, MOB, Ricta, and Bones.[11][31][33]

Video games[edit]

Hsu is a playable character in the Skate video game franchise—Skate (2007), Skate 2 (2008) and Skate 3 (2010)—developed by the Electronic Arts (EA) and Black Box companies. Hsu was selected to film his own introduction for the first installment,[34] and then appeared in the cinematic trailers for all three games.[35][36][37]

Photography[edit]

Hsu's photography career has gradually developed since the commencement of his professional skateboarding career. Hsu contributes work to Vice magazine[38] and, in September 2010, he exhibited a body of photographic work at the Steinsland Berliner Gallery in Stockholm, Sweden under the title "Vatican Gold," alongside Ed Templeton, Kevin Long and Jonnie Craig.[39]

Hsu's photography project "Table For One" was published as a zine of the same name in January 2013. Sold by San Jose's Seeing Things Gallery, the zine documents Hsu's obsession with people who eat by themselves and a corresponding Tumblr blog, also of the same name, remains online as of November 2014. Grape Magazine described the "Table For One" as Hsu's "ode to being alone."[40][41]

The Killing Season, Hsu's first-ever photography book was released as a limited edition product (150 copies) in March 2013 by SPA,[42] a publishing company owned by Hsu's friend.[7] The book is based on a Vietnam skateboarding trip, in which a group traveled from the north to the south of the country on mopeds, and was the online video of the trip was released on the SkateBoarder magazine website in mid-2012.[43]

The opening of Hsu's solo photographic exhibition "The Observable Universe" occurred in Los Angeles, California, U.S. on July 2, 2013. The exhibition was held at the Family Bookstore and consisted of eleven curated photographs.[44]

Emerica asked Hsu to curate a photography book for the DVD release of the 2013 video Made. Released in September 2013,[45] the 80-page book features Hsu's own photographs, as well as those he obtained from other photographers, including Templeton, Mike Burnett and Brian Gaberman.[30] Hsu then released a zine of photographs (limited to 300 copies) taken of the people who photograph him as a professional skateboarder, titled "Our Moment Together," in October 2013 through Deadbeat Club.[46]

"Rolling Through the Shadows"[edit]

Leica Camera AG, a German camera, lens and optics manufacturer,[47] initiated an interview series with skateboard journalist Mark Whiteley (former editor of SLAP magazine) in January 2013. The series was introduced through the company's blog and is entitled "Rolling Through the Shadows"—Whiteley explains in the introduction that he will interview a selection of skateboarders that "have gravitated towards Leica M equipment", including Hsu and others, such as Templeton and Arto Saari.[48] However, as of November 2014, Hsu was not yet interviewed for the series.

Awards and accolades[edit]

Hsu won the "Best Video Part" award at the 2007 Transworld Skateboarding awards, for his part in Bag Of Suck, in addition to the "Readers' Choice" award.[49][50] Transworld writer Mackenzie Eisenhour described Hsu's award-winning part in a 2009 retrospective of the first 10 recipients of the Best Video Part award: "This is what Tiltmode looks like when the gloves come off. Jerry, like Heath [Kirchart], is one of the few guys who can finesse impact-heavy skating."[51]

Professional skateboarder Jimmy Cao selected Hsu's Black Cat video part for Thrasher Magazine's "Classics" series. Cao introduced the video by saying: "I picked Jerry's part, because he's got good style, sick trick selection, and he's just fun to watch." The magazine called the part "gnarly."[52]

Personal life[edit]

Due to the physical toll of his skateboarding, Hsu identified photography as a vocation that he would like to eventually transition into. In 2013, Hsu explained that his body is "constantly thrashed" and admitted that he is "broken."[30][7] In 2011, on "Epicly Later'd," Hsu's mother expressed her opinion of Hsu's skateboarding career: "Well I'm happy for him, as I said. This is his job, not mine; it's his life, not mine, so ..."[11]

References[edit]

  1. ^ "Jerry Hsu Top Fives". Crailtap. THE GIRL SKATEBOARD COMPANY, INC. Retrieved 9 September 2012. 
  2. ^ "Team: Jerry Hsu". Emerica. Sole Technology Inc. 6 November 2014. Retrieved 6 November 2014. 
  3. ^ a b "On the Crail Couch with Marc Johnson and..." (Video upload). Crailtap on YouTube. Google Inc. 13 November 2013. Retrieved 6 November 2014. 
  4. ^ a b Ian Shulman, Chris Thiessen (28 September 2010). "The Golden Age: Jerry Hsu Answers Your Questions". TransWorld SKATEboarding. TEN. Retrieved 6 November 2014. 
  5. ^ "Crailtap's We Shred It, You Said It, We Read It with Jerry Hsu" (Video upload). Crailtap on YouTube. Google Inc. 15 April 2013. Retrieved 6 November 2014. 
  6. ^ a b c d Ian Michna (November 2013). "JERRY HSU DISCUSSES CHOCOLATE, LEAVING ENJOI & THE INDUSTRY". Jenkem. Jenkem. Retrieved 6 November 2014. 
  7. ^ a b c d e "Jerry Hsu: The R1 Interview" (Video upload). RouteOneDirect on YouTube. Google Inc. 23 May 2013. Retrieved 6 November 2014. 
  8. ^ a b "Maple Skateboards - New Maple Pro Ad (1999)". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  9. ^ "NC Board Shop". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  10. ^ "NC Board Shop - Montage (1996)". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  11. ^ a b c d VBSTV (2007). "Epicly Later'd - Jerry Hsu". video.ca. dailypixel Inc. Retrieved 9 September 2012. 
  12. ^ "Maple - Black Cat". Skatevideosite.com. Skatevideosite.com. 2005–2014. Retrieved 6 November 2014. 
  13. ^ "Osiris Shoes". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  14. ^ "Osiris Shoes - The Storm (1999)". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  15. ^ "Tilt Mode Army - Tilt Mode! (2000)". Skately. Skately, LLC. 2014. Retrieved 6 November 2014. 
  16. ^ "Jerry Hsu - bag of suck" (Video upload). enjoi on Vimeo. Vimeo, LLC. 2011. Retrieved 6 November 2014. 
  17. ^ "Enjoi - Bag of Suck". SkatevideoSite.com. SkatevideoSite.com. 2005–2012. Retrieved 14 September 2012. 
  18. ^ "Jerry Hsu on Ricta!" (Video upload). Strange Notes on YouTube. Google Inc. 24 August 2006. Retrieved 6 November 2014. 
  19. ^ "Emerica - Guess Hsu? Ad (2007)". Skately. Skately LLC. 2014. Retrieved 6 November 2014. 
  20. ^ "Emerica Guess Hsu?" (Video upload). ComeTogetherFilms on YouTube. Google Inc. 23 April 2007. Retrieved 6 November 2014. 
  21. ^ Yu-Ming (15 May 2008). "EMERICA HSU SKATE SHOE". Freshness Magazine. Complex Media. Retrieved 6 November 2014. 
  22. ^ RIDEChannel; Erica Yary and Rob Brink (7 September 2012). "Jerry Hsu & Louie Barletta: Out of the closet, High with fans, & Slams!" (Video upload). YouTube. Google, Inc. Retrieved 7 January 2013. 
  23. ^ "JERRY HSU'S EMERICA SHOE". Skateboarder Magazine. TEN. 29 March 2008. Retrieved 6 November 2014. 
  24. ^ "Jerry Hsu on MOB GRIP" (Video upload). Mob Grip on YouTube. Google Inc. 26 February 2010. Retrieved 6 November 2014. 
  25. ^ Christian Senrud (28 September 2011). "STAFF PRODUCT REVIEW: EMERICA HSU 2 FUSION". Skateboarder Magazine. TEN. Retrieved 6 November 2014. 
  26. ^ "Emerica and Jerry Hsu: The new Emerica HSU 2 Fusion" (Video upload). emerica on YouTube. Google Inc. 15 July 2011. Retrieved 6 November 2014. 
  27. ^ "Tilt Mode Army - Bonus Round (2009)". Skately. Skately, LLC. 2014. Retrieved 6 November 2014. 
  28. ^ a b Chris Nieratko (29 May 2011). "EMERICA FILMMAKER JON MINER INTERVIEW". X Games. ESPN Internet Ventures. Retrieved 6 November 2014. 
  29. ^ "New York La La La". Nowness. NOWNESS. 25 September 2013. Retrieved 29 September 2013. 
  30. ^ a b c Chris Nieratko (12 October 2013). "A CHAT WITH JERRY HSU ON PHOTOGRAPHY AND LEAVING ENJOI". Vice. Vice Media. Retrieved 15 October 2013. 
  31. ^ a b crailtap (12 November 2013). "Chocolate Skateboards Welcomes..." (Video upload). YouTube. Google Inc. Retrieved 13 November 2013. 
  32. ^ "Epicly Later'd: Chocolate (Part 1/4)" (Video upload). VICE on YouTube. Google Inc. 30 October 2014. Retrieved 7 November 2014. 
  33. ^ "Team > Jerry Hsu". Emerica. Emerica. August 2013. Retrieved 14 August 2013. 
  34. ^ "skate. Jerry Hsu" (Video upload). EA on YouTube. Google Inc. 15 March 2007. Retrieved 7 November 2014. 
  35. ^ "Skate Game Intro" (Video upload). EA on YouTube. Google Inc. 19 September 2007. Retrieved 7 November 2014. 
  36. ^ "Skate 3 - Intro Movie" (Video upload). GamerSpawn on YouTube. Google Inc. 12 May 2010. Retrieved 7 November 2014. 
  37. ^ "EA Skate 2 Introduction Video (SPOILERS!!) HD" (Video upload). EASkateTV on YouTube. Google Inc. 16 December 2008. Retrieved 7 November 2014. 
  38. ^ Vice magazine: Photo Issue Leftovers - Jerry Hsu
  39. ^ "Vatican Gold". GSB/GALLERY STEINSLAND BERLINER. Google, Inc. 18 August 2010. Retrieved 14 September 2012. 
  40. ^ "2 rad zines for sale exclusively here at Seeing Things Gallery!!". Seeing Things Gallery on Tumblr. Tumblr. 23 January 2013. Retrieved 7 November 2014. 
  41. ^ "Table For One". Grape Magazine. Grape Magazine. 2013. Retrieved 7 November 2014. 
  42. ^ "BOOK RELEASE: JERRY HSU: THE KILLING SEASON". Juxtapoz. High Speed Productions, Inc. 13 March 2013. Retrieved 7 November 2014. 
  43. ^ "The Killing Season". SkateBoarder. TEN. 23 July 2012. Retrieved 7 November 2014. 
  44. ^ Yasi Salek (8 July 2013). "Jerry Hsu's "The Observable Universe" Photo Show". Altamont Apparel. Altamont Apparel. Retrieved 18 July 2013. 
  45. ^ "Emerica MADE Brandon Westgate". The Berrics. The Berrics. September 2013. Retrieved 7 November 2014. 
  46. ^ "OUR MOMENT TOGETHER". Grape Magazine. Grape Magazine. 22 October 2013. Retrieved 7 November 2014. 
  47. ^ "About Us". The Leica Camera Blog. LEICA-CAMERA.COM. January 2013. Retrieved 29 January 2013. 
  48. ^ Mark Whiteley (28 January 2013). "Rolling Through the Shadows" (Blog post). The Leica Camera Blog. LEICA-CAMERA.COM. Retrieved 29 January 2013. 
  49. ^ 9th Annual TWS Awards Best Video Part: Jerry Hsu, Bag Of Suck
  50. ^ Greg Baerg (8 June 2007). "Jerry Hsu Dominates The 9th Annual TransWorld SKATEboarding Awards". lat34.com. Lat34.com. Retrieved 14 September 2012. 
  51. ^ Mackenzie Eisenhour (4 August 2009). "TWS 10 Best Video Parts: A Decade Of Digital Daggers". TransWorld SKATEboarding. TEN. Retrieved 6 November 2014. 
  52. ^ "Classics: Jerry Hsu "Black Cat"" (Video upload). ThrasherMagazine on YouTube. Google Inc. 25 February 2014. Retrieved 6 November 2014. 

External links[edit]